Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Seattle Bubble Works has demonstrated varying performance across different product categories in Washington. In the Concentrates category, the brand has struggled to maintain a strong presence, with rankings slipping from 63rd in July 2024 to 71st by October 2024. This decline in ranking is accompanied by a notable decrease in sales, indicating potential challenges in this segment. The brand's absence from the top 30 in this category suggests that they are facing stiff competition or possibly a shift in consumer preferences. This downward trend could be a signal for the brand to reassess its strategy in the Concentrates market.
Conversely, Seattle Bubble Works has maintained a robust position in the Pre-Roll category in Washington. Despite minor fluctuations, the brand has consistently ranked within the top 10, holding positions between 7th and 9th from July to October 2024. This stability is reflected in their sales figures, which have shown resilience despite slight dips in August and September. The brand's ability to stay within the top 10 suggests a strong consumer base and effective market strategies in the Pre-Roll category. This performance highlights Seattle Bubble Works' strength and potential focus area in the Washington cannabis market.
Competitive Landscape
In the competitive landscape of Washington's Pre-Roll category, Seattle Bubble Works has demonstrated a consistent performance, maintaining a top 10 rank over the past four months. Despite a slight dip in August and October 2024, where it ranked 9th, Seattle Bubble Works has shown resilience with a rebound in sales in October, nearly matching its July figures. This stability is particularly noteworthy when compared to competitors like The Happy Cannabis, which saw a significant rise from 13th in August to 8th in October, suggesting a competitive threat in terms of market share. Meanwhile, From the Soil consistently outperformed Seattle Bubble Works, maintaining a higher rank throughout the period. Brands like Legit (WA) and Juicy Joints have remained outside the top 10, indicating a less immediate threat. These dynamics highlight the importance for Seattle Bubble Works to focus on strategic marketing and product differentiation to enhance its competitive edge in the evolving market.
Notable Products
In October 2024, Seattle Bubble Works saw Funky Fresh Hash Infused Pre-Roll 10-Pack (5g) rise to the top as the best-performing product, securing the number one rank. Super Lemon Haze Hash Infused Pre-Roll 10-Pack (5g) climbed to the second position, showing a notable increase from fourth place in September, with sales reaching 1,118 units. Funky Fresh Infused Pre-Roll 2-Pack (1g) debuted strongly in third place. Meanwhile, Blue Dream Hash Infused Pre-Roll 10-Pack (5g) dropped to fourth place after maintaining second position for the previous three months. Blue Dream Hash Infused Pre-Roll 2-Pack (1g) experienced a significant decline, falling from the top spot to fifth place in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.