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Nov-2024
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Overview
Market Insights Snapshot
Seattle Marijuana Company has shown notable performance in the Washington market, particularly in the Pre-Roll category. Over the last few months, the brand has made significant strides, moving from a rank of 37 in August to breaking into the top 30 by November, achieving a rank of 27. This upward trajectory suggests a growing consumer preference for their pre-roll products, which is further supported by a steady increase in sales, culminating in over $153,000 in November. On the other hand, their Vapor Pens category has not been as strong, with rankings consistently outside the top 30. However, there is a positive sign as they improved their ranking from 86 in October to 70 in November, indicating a potential turnaround.
While Seattle Marijuana Company has made gains in certain categories within Washington, the brand's absence from the top 30 in other state markets and categories suggests that there is room for growth and expansion. The consistent improvement in Pre-Roll rankings is a positive indicator of their market strategy's effectiveness in Washington, but the Vapor Pens category's struggle to enter the top 30 highlights the competitive nature of this segment. As the brand continues to develop its product offerings and market strategies, monitoring these trends will be crucial for understanding their overall market impact and potential for future growth.
Competitive Landscape
In the competitive landscape of Washington's Pre-Roll category, Seattle Marijuana Company has shown a promising upward trajectory in recent months. After starting at rank 37 in August 2024, the brand improved its position to rank 27 by November 2024, indicating a positive trend in market presence and consumer preference. This improvement is noteworthy, especially when compared to competitors like Bondi Farms, which maintained a steady rank of 25 from October to November, and Green Haven, which only slightly improved from rank 27 to 26 in the same period. Meanwhile, Seattle's Private Reserve also showed significant progress, moving from rank 36 in October to 28 in November, closely trailing Seattle Marijuana Company. The sales figures, while not disclosed here, suggest that Seattle Marijuana Company is gaining traction, potentially due to strategic marketing efforts or product innovations, making it a brand to watch in this competitive market.
Notable Products
In November 2024, the top-performing product for Seattle Marijuana Company was Cotton Candy Infused Blunt (1g) in the Pre-Roll category, reclaiming the number one spot from its second-place ranking in October, with sales reaching 2700 units. Blackberry Pie Infused Pre-Roll (1g) slipped to second place despite a strong performance, maintaining a consistent top-two position across the past months. Grape Infused Pre-Roll (1g) climbed to third place from fifth in October, showing a notable increase in popularity. Chocolate Covered Strawberry Infused Pre-Roll (1g) remained steady in fourth place, while Blueberry Infused Pre-Roll (1g) dropped to fifth from third place in October. This reshuffling highlights dynamic shifts in consumer preferences within the Pre-Roll category over recent months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
