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Oct-2024
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Overview
Market Insights Snapshot
Seattle Marijuana Company has shown varied performance across different product categories in Washington. In the Pre-Roll category, the brand managed to break into the top 30 in September 2024, achieving a rank of 29, but slipped slightly to 30th place in October. This indicates a positive trend as they climbed from being outside the top 30 in July and August. The company's Pre-Roll sales saw a peak in September with $146,378, suggesting a potential seasonal demand or successful marketing efforts. In contrast, the Vapor Pens category has been more challenging, with rankings fluctuating between 81 and 88, showing that they have consistently remained outside the top 30, indicating potential room for growth or a need for strategic adjustments in this segment.
The performance of Seattle Marijuana Company highlights distinct dynamics within the cannabis market in Washington. While the brand has made some strides in the Pre-Roll category, the Vapor Pens segment requires more attention to improve its market position. The fluctuation in rankings and sales across months suggests that the company might benefit from a more targeted approach to capitalize on the growing Pre-Roll market while re-evaluating its strategy in the Vapor Pens category. Understanding these trends and their implications could be crucial for Seattle Marijuana Company as they navigate the competitive landscape of the cannabis industry in Washington.
Competitive Landscape
In the competitive landscape of the Washington pre-roll category, Seattle Marijuana Company has shown a promising upward trend in rankings from July to October 2024. Initially positioned at 33rd place in July, the brand climbed to 30th by October, indicating a positive trajectory in market presence. This improvement is noteworthy when compared to competitors like Western Cultured, which fluctuated between 25th and 29th place, and Canna Organix, which saw a decline from 27th to 32nd place over the same period. Meanwhile, Freddy's Fuego (WA) maintained a relatively stable position, hovering around the 31st rank. Notably, Shatter J's by Seattle Marijuana Company, a sub-brand, demonstrated a more significant improvement, moving from 39th to 28th place, suggesting strategic growth and increased consumer interest. These shifts highlight Seattle Marijuana Company's competitive resilience and potential for further market penetration in the pre-roll segment.
Notable Products
In October 2024, Blackberry Pie Infused Pre-Roll (1g) reclaimed the top spot among Seattle Marijuana Company's offerings, despite a slight decrease in sales to 2091 units. Cotton Candy Infused Blunt (1g), which had been leading in previous months, dropped to second place with 1967 units sold. Chocolate Covered Strawberry Infused Pre-Roll (1g) showed a strong performance, advancing from fifth to third place with an increase in sales to 1262 units. Grape Infused Pre-Roll (1g) maintained its position at fourth, though its sales slightly dipped compared to September. Blueberry Infused Pre-Roll (1g) remained consistent in fifth place, reflecting stable sales trends over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
