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Jan-2025
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Overview
Market Insights Snapshot
The performance of Seattle Marijuana Company in the Washington market shows a noteworthy upward trend in the Pre-Roll category. Starting from a rank of 39 in October 2024, the brand has climbed into the top 30 by November and reached the 27th position by January 2025. This indicates a positive trajectory and growing consumer preference for their Pre-Roll products, despite a slight dip in sales in December. However, the brand's absence from the top 30 in October highlights the competitive nature of this category, making their subsequent rise even more significant.
In contrast, the Vapor Pens category presents a more volatile picture for Seattle Marijuana Company in Washington. The brand did not break into the top 30 rankings throughout the observed months, with rankings fluctuating between 69 and 85. While there was a slight improvement from November to January, the brand's position outside the top 30 suggests challenges in capturing a significant share of the Vapor Pens market. This could be attributed to stronger competition or a need for product differentiation in this category. The sales figures, which showed a dip in December, further emphasize the need for strategic adjustments to enhance performance.
Competitive Landscape
In the competitive landscape of the Washington pre-roll category, Seattle Marijuana Company has shown a notable upward trend in its ranking from October 2024 to January 2025, moving from 39th to 27th place. This improvement suggests a positive reception and growing market presence, despite not being in the top 20 brands initially. The brand's sales trajectory also reflects a recovery, with January 2025 sales rebounding to levels similar to October 2024 after a dip in December. In comparison, Bondi Farms consistently maintained a higher rank, hovering around the 25th to 27th positions, indicating a stable market position. Meanwhile, Seattle's Private Reserve and Bacon Buds also showed competitive rankings, with Seattle's Private Reserve improving its rank to 26th by January 2025. Green Haven, however, experienced a decline, dropping to 29th place, which could present an opportunity for Seattle Marijuana Company to capture more market share if this trend continues. These dynamics highlight the competitive nature of the pre-roll market in Washington and the potential for Seattle Marijuana Company to further enhance its position.
Notable Products
In January 2025, the top-performing product for Seattle Marijuana Company was the Cotton Candy Infused Blunt (1g) in the Pre-Roll category, maintaining its number one ranking from the previous two months with sales reaching 2,495 units. The Blackberry Pie Infused Pre-Roll (1g) held steady at the second position, consistent with its performance in November and December 2024. The Grape Infused Pre-Roll (1g) remained in third place, showing a stable performance over the past months. The Blueberry Infused Pre-Roll (1g) improved its ranking from fifth in December to fourth in January. Lastly, the Chocolate Covered Strawberry Infused Pre-Roll (1g) dropped to fifth place, after briefly climbing to fourth in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
