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Aug-2024
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Overview
Market Insights Snapshot
Seattle Marijuana Company has shown notable improvements in the Pre-Roll category within Washington. Starting from a rank of 40 in May 2024, the brand has climbed to the 27th position by July and maintained this rank in August. This upward movement indicates a growing acceptance and preference for their Pre-Roll products among consumers. The consistent rise in sales, from $112,949 in May to $157,680 in August, further underscores this positive trend. However, in the Vapor Pens category, the brand has struggled to break into the top 30, remaining around the 80th position throughout the same period. This stagnation suggests that while their Pre-Roll products are gaining traction, their Vapor Pens still face significant competition and market challenges.
In the broader context of Washington's cannabis market, Seattle Marijuana Company's performance highlights a mixed bag of successes and areas needing improvement. The significant leap in the Pre-Roll category is a commendable achievement, showing strong market penetration and consumer loyalty. On the flip side, the Vapor Pens category's rankings, stuck in the 80s, indicate potential issues such as market saturation or a need for product innovation. This disparity between categories suggests that while the brand is making strides in certain segments, it has opportunities to enhance its offerings and strategies in others to achieve a more balanced and robust market presence.
Competitive Landscape
In the competitive landscape of the Washington state pre-roll category, Seattle Marijuana Company has shown a notable upward trend in rankings over the past few months. Starting from a rank of 40 in May 2024, the company has climbed to a rank of 27 by August 2024. This positive movement is indicative of increasing market acceptance and sales growth. In comparison, Sky High Gardens and Bondi Farms have remained relatively stable but lower in rank, with Sky High Gardens hovering around the 25-32 range and Bondi Farms around the 29-39 range. Meanwhile, Green Haven has seen some fluctuation but generally maintained a higher rank than Seattle Marijuana Company, staying within the 22-25 range. Additionally, Shatter J's by Seattle Marijuana Company has also shown significant improvement, moving from rank 48 in May 2024 to 28 in August 2024. These trends suggest that Seattle Marijuana Company is gaining traction and could potentially overtake some of its competitors if the current momentum continues.
Notable Products
In August 2024, the top-performing product for Seattle Marijuana Company was the Cotton Candy Infused Blunt (1g), maintaining its number one rank from June and surpassing its previous sales figure to reach 3,122 units. The Blackberry Pie Infused Pre-Roll (1g) held the second position, consistent with its ranking in July, but saw a slight decrease in sales. The Strawberry Daiquiri Infused Pre-Roll (1g) remained steady at third place, with sales slightly declining from the previous month. The Grape Infused Pre-Roll (1g) re-entered the rankings at fourth place, showing a notable improvement from its absence in July. Finally, the Blueberry Infused Pre-Roll (1g) maintained its fifth position for two consecutive months, with a modest increase in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
