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Nov-2024
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Overview
Market Insights Snapshot
Self Made Farm's performance across different categories and states reveals a mixed bag of results, with notable fluctuations in rankings. In the Oregon market, their presence in the Concentrates category has seen a declining trend, slipping from 45th in August to 63rd by November. This decline might suggest challenges in maintaining competitiveness or consumer preference shifts. Conversely, their Flower category performance in Oregon showed strong resilience, peaking at 8th in October before dropping to 17th in November. This indicates a potential seasonal or market-driven demand spike that the brand capitalized on effectively during October.
In the Vapor Pens category within Oregon, Self Made Farm demonstrated an upward trajectory, moving from 58th in August to 46th by November. This improvement highlights a positive reception or strategic adjustments that may have bolstered their position. However, it is important to note that their absence from the top 30 in any category might reflect areas that need attention or strategic shifts to enhance brand visibility and market share. The varying performance across categories suggests that while Self Made Farm has strengths, particularly in Flower, there are opportunities for growth and improvement in other segments like Concentrates.
Competitive Landscape
In the competitive landscape of the Oregon flower category, Self Made Farm experienced notable fluctuations in its ranking over the past few months, which can be attributed to dynamic market shifts and competitive pressures. Starting at rank 12 in August 2024, Self Made Farm saw a dip to 14 in September, followed by an impressive climb to 8 in October, before dropping to 17 in November. This volatility is contrasted by competitors such as Emerald Fields Cannabis, which maintained a relatively stable presence, albeit with a slight decline from rank 6 in August to 16 in November. Meanwhile, The Heights Co. showed a significant improvement in September, reaching rank 8, but similarly experienced a decline to 18 by November. Additionally, NUGZ FARM - Oregon made a remarkable leap from outside the top 20 in August to rank 15 in November, indicating a strong upward trend. These shifts suggest a highly competitive market environment where Self Made Farm's sales strategies and product offerings may need to adapt to maintain and improve its market position.
Notable Products
In November 2024, Sherbacio (Bulk) maintained its position as the top-performing product for Self Made Farm, continuing its lead from October with a notable sales figure of 5,171. Baklava (Bulk) also held steady in second place, showing consistent performance across the past three months. NY Cheese (3.5g) made a significant comeback, climbing to third place after not being ranked in October, with sales reaching 4,848. Purple Starburst (Bulk) experienced a slight drop to fourth place, while Maui Wowie Distillate Cartridge (1g) entered the rankings at fifth. The rankings indicate a stable preference for bulk flower products, with vapor pens beginning to gain traction.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
