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Oct-2024
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Overview
Market Insights Snapshot
Self Made Farm has shown a varied performance across different product categories in Oregon. In the Flower category, the brand has demonstrated a consistent upward trajectory, moving from the 17th position in July 2024 to an impressive 8th position by October 2024. This indicates a strong foothold in the Flower market, suggesting a growing consumer preference for their products. On the other hand, the Concentrates category presents a more fluctuating picture, where Self Made Farm was not in the top 30 in July but climbed to the 40th position in August, only to drop back to 52nd by October. This inconsistency might point to challenges in maintaining a stable market presence in Concentrates.
The Vapor Pens category in Oregon also reflects an interesting pattern for Self Made Farm. Starting from a rank of 69 in July, the brand improved its standing to 45 by October. This upward trend, especially the significant jump in October, could indicate successful marketing strategies or product improvements. However, the absence of Self Made Farm from the top 30 in any category outside of Flower raises questions about their overall brand strength and market penetration. The data suggests that while they are making strides in certain areas, there is still room for growth and stabilization in others.
Competitive Landscape
In the competitive landscape of the Oregon Flower category, Self Made Farm has demonstrated a notable upward trajectory in recent months, climbing from the 17th rank in July 2024 to the 8th rank by October 2024. This consistent improvement in rank is indicative of a robust growth strategy, as evidenced by a steady increase in sales over the same period. In contrast, Eugreen Farms has maintained a relatively stable position, fluctuating slightly but consistently ranking higher than Self Made Farm, ending October 2024 at the 7th position. Meanwhile, Otis Garden experienced a significant drop in September but recovered to the 10th position by October. Deep Creek Gardens showed a slight decline from its peak 3rd position in September to 6th in October, while Doghouse Farms (OR) remained relatively stable, ending October at the 9th position. These dynamics suggest that while Self Made Farm is gaining ground, it still faces strong competition from established brands in the market.
Notable Products
In October 2024, Self Made Farm's top-performing product was Sherbacio (Bulk) in the Flower category, rising to the first position with a notable sales figure of 18,028 units. Baklava (Bulk) maintained its second-place ranking from the previous month, showing consistent performance. Purple Starburst (Bulk) improved to third place, climbing from fourth in September. White Truffle (Bulk) dropped to fourth place after being the top product in July. NY Cheese (3.5g) remained steady in fifth place, reflecting a decline from its peak ranking in July and August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
