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Nov-2024
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Overview
Market Insights Snapshot
Señorita has shown varying performance across different states and categories, with notable movements observed in the Beverage category. In British Columbia, the brand experienced a significant rise, moving from not being in the top 30 in August to securing the 12th position by November. This upward trend in rank is accompanied by a substantial increase in sales, indicating growing popularity in this market. Meanwhile, in Illinois, Señorita maintained a steady presence within the top 10, although there was a slight decline from 8th in August to 10th in November. This consistency suggests a stable consumer base, even as sales showed some fluctuation during this period.
In Ontario, Señorita's performance in the Beverage category saw a gradual decline in ranking, moving from 17th in August to 20th by November. This drop could point to increased competition or changing consumer preferences in the region. Despite the lower rankings, the brand remains within the top 30, which is a positive indicator of its resilience in the market. The contrasting trends across these regions highlight the dynamic nature of the cannabis beverage market and underscore the importance of regional strategies to maintain and improve brand positioning.
Competitive Landscape
In the competitive landscape of the beverage category in Ontario, Señorita has experienced notable fluctuations in its ranking and sales over the past few months. Starting from a rank of 17th in August 2024, Señorita saw a slight decline, settling at 20th by November 2024. This downward trend in rank is mirrored by a consistent decrease in sales, from a strong position in August to a more modest performance by November. In comparison, Summit (Canada) has shown a more stable ranking, maintaining a position within the top 20 throughout the same period, despite a similar sales decline. Meanwhile, Palmetto and Dulces have also experienced fluctuating ranks, with Palmetto dropping out of the top 20 in November. Interestingly, Sheeesh! has shown a positive trajectory, improving its rank to 19th in October and maintaining it in November, alongside a corresponding increase in sales. These dynamics suggest that while Señorita remains a key player, it faces challenges in maintaining its competitive edge amidst shifting market dynamics and consumer preferences in Ontario's beverage sector.
Notable Products
In November 2024, Señorita's top-performing product was the Mexican Agave, Lime & Jalapeno Margarita Drink (10mg THC, 12oz), maintaining its number one ranking from the previous months with a sales figure of 7,176 units. The Mexican Agave, Lime & Jalapeno Margarita Drink (5mg THC, 12oz) rose to the second position, up from its consistent third-place ranking in the preceding months. Mango, Mexican Agave, and Lime Drink (10mg THC, 355ml) dropped to third place after holding the second position in the previous months. The Mexican Agave, Lime & Ruby Red Grapefruit Margarita Drink (10mg THC, 12oz) remained steady in fourth place throughout the period. The Mango Liquid Live Resin Margarita (25mg) re-entered the rankings in fifth place after not being ranked in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
