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Oct-2024
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Overview
Market Insights Snapshot
Session Farms has shown varying performance across different states and categories over the past few months. In the Vapor Pens category in Arizona, Session Farms experienced a notable fluctuation in their rankings. Starting at the 19th position in July 2024, they improved to 16th in August and maintained that rank in September, only to drop to 21st in October. This indicates a competitive and volatile market environment, where maintaining a consistent upward trajectory can be challenging. The drop in October could be attributed to increased competition or a shift in consumer preferences, which are critical factors to consider for future strategy adjustments.
It's important to highlight that Session Farms did not make it into the top 30 brands in certain states and categories, which could signal either a lack of market penetration or potential areas for growth. The sales figures in Arizona reflect a decrease from $303,146 in August to $200,187 in October, suggesting a need to reassess their market strategies or product offerings to regain momentum. This decline in sales and ranking emphasizes the importance of understanding market dynamics and consumer behavior to enhance brand performance. Exploring these trends further could provide valuable insights into how Session Farms can optimize their presence in the competitive cannabis market.
Competitive Landscape
In the Arizona vapor pens market, Session Farms experienced notable fluctuations in its competitive standing over the past few months. Starting from a rank of 19 in July 2024, Session Farms improved to 16 in both August and September, before dropping to 21 in October. This decline in October coincides with a decrease in sales from September, suggesting potential challenges in maintaining customer engagement or facing intensified competition. Notably, Tru Infusion also experienced a drop in rank from 18 in July to 19 in October, although their sales slightly increased in the same month, indicating a possible recovery. Meanwhile, Micro Bar re-entered the top 20 in October after being absent in September, with a significant sales boost, which may have contributed to the competitive pressure on Session Farms. Similarly, Mohave Cannabis Co. showed a strong comeback in October, jumping to rank 23 from 31 in September, with a substantial increase in sales. These dynamics highlight the competitive volatility in the Arizona vapor pens market, emphasizing the need for Session Farms to strategize effectively to regain and sustain its market position.
Notable Products
In October 2024, the top-performing product from Session Farms was the GMO Live Resin Disposable (1g) in the Vapor Pens category, which moved up from a rank of 5 in September to 1, with notable sales of 2534 units. The Mule Fuel Live Resin Disposable (1g) also showed impressive performance, climbing to the second position from being unranked in September, with sales reaching 1016 units. Lemon Brulee Live Resin Disposable (1g) maintained a consistent presence, ranking third in October after being unranked for two months. Royal Wedding Live Resin Disposable (1g) experienced a slight drop to fourth place after ranking third in September. Lastly, Fatso Live Resin Disposable (1g) saw a significant decline, dropping from first place in September to fifth in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
