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Jan-2025
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Overview
Market Insights Snapshot
Shaka Cannabis Company has shown a dynamic performance in the Massachusetts market, particularly in the Flower category. Over the four-month period from October 2024 to January 2025, the brand's ranking experienced notable fluctuations. Starting at 14th place in October, the company saw a drop to 28th in November, but quickly regained momentum, climbing back to 17th in December and further improving to 15th in January. This rebound indicates a potential strategic adjustment or market adaptation that positively impacted their standings. It's also worth noting that despite the fluctuations in ranking, the brand maintained a relatively strong presence in the top 30, which signifies a resilient market position.
In the Pre-Roll category, Shaka Cannabis Company maintained a more stable performance in Massachusetts. The brand started at 21st place in October and experienced a modest improvement to 17th in November, but fell back to 21st in December before returning to 17th in January. This consistency in rankings, despite minor fluctuations, suggests a steady demand for their Pre-Roll products. The brand's ability to remain within the top 30 throughout the observed period highlights its competitive edge in this category. However, the absence of rankings in other states or provinces could suggest limited market penetration beyond Massachusetts, which presents both a challenge and an opportunity for future growth.
Competitive Landscape
In the competitive Massachusetts flower market, Shaka Cannabis Company experienced notable fluctuations in its ranking over the observed months. Starting at 14th place in October 2024, the brand saw a significant drop to 28th in November, indicating a potential challenge in maintaining consistent sales momentum. However, Shaka rebounded to 17th in December and further improved to 15th in January 2025, suggesting a recovery in market presence. In contrast, Strane maintained a relatively stable position, peaking at 10th in both October and December, which could imply a stronger brand loyalty or market strategy. Meanwhile, Eleven showed a positive trajectory, climbing from 20th in October to 13th by January, potentially capturing market share from less consistent performers like Shaka. The data highlights the competitive pressures Shaka faces, emphasizing the need for strategic adjustments to sustain and enhance its market position amidst dynamic competitors.
Notable Products
In January 2025, Hypothermia #1 Pre-Roll (1g) emerged as the top-performing product for Shaka Cannabis Company, reclaiming its number one rank with impressive sales of 10,838 units. Cadillac Rainbows Pre-Roll (1g) maintained a strong position, holding steady at the second rank despite a slight decrease in sales compared to previous months. Pirate Milk Pre-Roll (1g) returned to the rankings in third place, demonstrating consistent performance with sales figures similar to October 2024. Cadillac Rainbows (3.5g) entered the rankings in fourth place, marking its debut with notable sales. Meanwhile, Chocolate Milk Pre-Roll (1g) experienced a drop to fifth place, reflecting a downward trend from its peak in November 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
