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Aug-2024
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Overview
Market Insights Snapshot
Shaka Cannabis Company has shown notable performance in the Massachusetts market, particularly in the Flower category. Over the past four months, the brand has consistently ranked within the top 10, peaking at the 8th position in July 2024. Despite a slight dip in June, Shaka Cannabis Company managed to recover and maintain a strong presence, indicating steady consumer demand. This resilience is further highlighted by the significant increase in sales from June to July, showcasing a robust recovery and growth trend. Such performance underscores the brand's solid footing in the Flower category within Massachusetts.
In contrast, the Pre-Roll category presents a more mixed picture for Shaka Cannabis Company in Massachusetts. While the brand made notable improvements from May to July, moving up from the 28th to the 23rd position, it experienced a decline in August, falling out of the top 30. This drop could be a cause for concern, suggesting potential challenges in maintaining consumer interest or facing increased competition in the Pre-Roll segment. The sales figures align with this trend, showing a decrease from July to August, which may require strategic adjustments to regain market share in this category.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Shaka Cannabis Company has shown a consistent performance, maintaining a rank within the top 10 brands from May to August 2024. Despite a slight dip in June to the 10th position, Shaka Cannabis Company rebounded to the 8th position in July but slipped back to 9th in August. This fluctuation indicates a competitive but stable presence in the market. Notably, Glorious Cannabis Co. has consistently outperformed Shaka Cannabis Company, holding steady in the 6th and 7th positions, suggesting a strong and growing market share. Meanwhile, Springtime has shown a remarkable rise, jumping from 17th in May and June to 8th in August, which could pose a future threat to Shaka Cannabis Company's market position. Additionally, Old Pal and Happy Valley have shown variable ranks but remain close competitors. These dynamics highlight the importance for Shaka Cannabis Company to innovate and strategize effectively to maintain and improve its market standing amidst fierce competition.
Notable Products
In August 2024, The Don Mega (3.5g) from Shaka Cannabis Company topped the sales charts, securing the 1st rank with a notable sales figure of $7,971. Hypothermia #1 Pre-Roll (1g) held the 2nd position, experiencing a drop from its 1st place in July. Papaya Cake #5 Pre-Roll (1g) moved up to 3rd place, showing a resurgence since its last ranking in May. Hells Banana #9 Pre-Roll (1g) ranked 4th, maintaining strong performance despite not ranking in July. Oreoz Pre-Roll (1g) entered the top 5 for the first time, securing the 5th position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
