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Nov-2024
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Overview
Market Insights Snapshot
In the Massachusetts market, Shaka Cannabis Company has shown varied performance across different categories. In the Flower category, the brand experienced a significant downward shift in rankings, moving from 11th place in August and September to 28th in November. This decline indicates a potential loss of market share or increased competition within the state. Despite this drop, the Pre-Roll category tells a different story, with Shaka Cannabis Company climbing from 42nd in August to 18th by November, showcasing a strong upward trend and suggesting a growing consumer preference or successful marketing strategies in this segment.
The performance of Shaka Cannabis Company in the Flower category in Massachusetts is particularly noteworthy due to the stark contrast with its Pre-Roll category performance. The absence of a ranking in the top 30 for Flower in November could be concerning, as it suggests a significant decline in competitive positioning. On the other hand, the Pre-Roll category's consistent improvement over the months highlights a potential area of focus for the brand, as it continues to gain traction and possibly capture a larger share of the market. This dual performance across categories underscores the importance of strategic positioning and adaptability in varying market conditions.
Competitive Landscape
In the Massachusetts flower category, Shaka Cannabis Company has experienced a notable decline in its market position over the past few months. Starting from a strong 11th rank in both August and September 2024, Shaka Cannabis Company slipped to 13th in October and further down to 28th in November. This downward trend in rank is concerning, especially as competitors like Garcia Hand Picked have shown a positive trajectory, moving from 40th in August to 29th in November. Meanwhile, Ocean Breeze and In House have maintained relatively stable positions, indicating steady competition. Interestingly, Altitude experienced a significant fluctuation, dropping to 60th in October before rebounding to 27th in November, suggesting potential volatility in the market. Shaka Cannabis Company's sales have also seen a sharp decline in November, which may have contributed to its drop in rank, highlighting the need for strategic adjustments to regain its competitive edge.
Notable Products
In November 2024, Chocolate Milk Pre-Roll (1g) emerged as the top-performing product for Shaka Cannabis Company, leading the sales with a notable figure of 13,181 units. Cadillac Rainbows Pre-Roll (1g) climbed back to the second position, improving from its fifth place in October. Hypothermia #1 Pre-Roll (1g), which was the top product in October, dropped to third place. Gas Monkey Pre-Roll (1g) experienced a decline, moving from third in October to fourth in November. Hells Banana #9 Pre-Roll (1g) made its debut on the ranking list, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
