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Dec-2024
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Overview
Market Insights Snapshot
Shatter J's by Seattle Marijuana Company has shown a notable upward trajectory in the Pre-Roll category within the state of Washington. Starting from a rank of 33 in September 2024, the brand improved its position to 28 by December. This steady climb indicates a growing consumer preference and possibly effective branding strategies. The consistent rise in rankings each month suggests that Shatter J's is gaining traction and could potentially break into the top 25 if the trend continues. However, the brand's absence from the top 30 in other states and categories highlights areas for potential growth and market expansion.
While Shatter J's has made significant progress in Washington, their presence in other states and categories remains minimal. This lack of ranking outside of Washington suggests that the brand may be focusing its efforts primarily within this state or facing challenges in penetrating other markets. The steady increase in sales figures in Washington, with December 2024 showing the highest numbers, underscores the brand's strengthening foothold there. Yet, without visibility in other markets, Shatter J's might be missing out on broader opportunities. This presents both a challenge and an opportunity for the brand to consider strategies for diversification and expansion beyond its current stronghold.
Competitive Landscape
In the competitive landscape of the Washington pre-roll market, Shatter J's by Seattle Marijuana Company has demonstrated a consistent upward trajectory in its rankings from September to December 2024. Initially ranked 33rd in September, Shatter J's improved its position to 28th by December. This positive trend is notable when compared to competitors such as Green Haven, which maintained a relatively stable rank around the mid-20s, and Saints, which showed a more fluctuating pattern, ending the year at 29th. The steady climb in rank for Shatter J's suggests a strengthening brand presence and potentially increasing consumer preference, despite the competitive pressures from brands like Seattle's Private Reserve, which also saw an improvement in rank towards the end of the year. This upward movement in rank for Shatter J's is accompanied by a consistent increase in sales, indicating a robust market performance and a promising outlook in the pre-roll category in Washington.
Notable Products
In December 2024, Shatter J's by Seattle Marijuana Company saw Washington Apple Infused Pre-Roll (1g) maintain its top position with sales reaching 2221 units, continuing its streak as the best-selling product since September. Blackberry Pie Shatter & Distillate Infused Pre-Roll (1g) held steady at the second spot, showing consistent popularity over the past months. Creme Brulee Flavored Infused Pre-Roll (1g) climbed to the third position, improving from fifth place in November, indicating a rising consumer interest. Pina Colada Infused Pre-Roll (1g) dropped one spot to fourth in December, after debuting at third in November. Meanwhile, Mango Mimosa Infused Pre-Roll (1g) remained at the fifth position, showing stable demand despite fluctuating sales figures over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
