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Nov-2024
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Overview
Market Insights Snapshot
Shatter J's by Seattle Marijuana Company has shown a steady upward trajectory in the Pre-Roll category in Washington. Starting from a rank of 36 in August 2024, the brand moved up to 33 in September and finally broke into the top 30 by October, maintaining its position at 29 through November. This consistent improvement in rankings indicates a growing consumer preference and possibly effective marketing or distribution strategies. The rise from outside the top 30 to a stable position within it suggests that Shatter J's is gaining traction in a competitive market, which is a positive sign for its future performance.
Despite the progress in Washington, Shatter J's did not appear in the top 30 rankings in any other states or provinces, highlighting a potential area for growth and expansion. The absence from the top 30 in other regions could be due to various factors such as limited distribution, regional competition, or differing consumer preferences. However, the brand's ability to improve its position in Washington could serve as a model for strategies to implement in other markets. The increase in sales from August to November, albeit modest, supports the narrative of a brand on the rise, at least within its home state. Further analysis could explore whether these trends are sustainable and if similar strategies could be successfully applied in other regions.
Competitive Landscape
In the competitive landscape of the Washington pre-roll category, Shatter J's by Seattle Marijuana Company has demonstrated a steady improvement in its market position over the past few months. Starting from a rank of 36 in August 2024, Shatter J's climbed to 29 by October and maintained this position into November. This upward trend indicates a growing consumer preference or successful marketing strategies. In contrast, competitors like Sky High Gardens experienced a decline, dropping from rank 29 in August to 43 in October before recovering slightly to 30 in November. Meanwhile, Seattle's Private Reserve and Freddy's Fuego have shown less volatility, with ranks hovering in the low 30s. Notably, Shatter J's sales figures have consistently risen, contrasting with some competitors who faced fluctuations, suggesting that Shatter J's is capturing a larger share of the market and potentially increasing brand loyalty.
Notable Products
In November 2024, Washington Apple Infused Pre-Roll maintained its top position as the best-performing product from Shatter J's by Seattle Marijuana Company, with sales reaching 2465 units. Blackberry Pie Shatter & Distillate Infused Pre-Roll rose to the second spot, showing a consistent improvement in rankings since August. Mango Mimosa Infused Pre-Roll climbed to third place, despite being a new entry in the rankings from October. Pina Colada Infused Pre-Roll re-entered the charts at fourth place after being unranked in prior months. Creme Brulee Flavored Infused Pre-Roll, which was ranked second in October, dropped to fifth place in November.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
