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Oct-2024
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Overview
Market Insights Snapshot
Shatter J's by Seattle Marijuana Company has shown a notable upward trajectory in the Pre-Roll category within Washington. Over the past few months, the brand has successfully navigated its way into the top 30 rankings, starting from a position of 39 in July 2024 and climbing to 28 by October 2024. This consistent improvement highlights a positive reception and increasing consumer preference for their products in this category. The brand's movement into the top 30 is significant, as it underscores their growing presence in a competitive market and suggests a strong potential for further growth. However, their absence from the top 30 in other states and categories may indicate areas where the brand could focus on expanding its reach and influence.
While Shatter J's has demonstrated a commendable performance in Washington's Pre-Roll category, there is room for improvement in other regions and product categories. The absence of rankings in other states suggests that the brand may not yet have established a strong foothold outside of Washington. This could be a strategic opportunity for Shatter J's to explore market expansion and diversification to enhance their brand visibility and consumer base. Additionally, the steady increase in sales from July to October 2024 in Washington, with a notable rise to $145,787 in October, reflects a growing demand for their products, which could be leveraged to strengthen their market position further. Exploring these dynamics could provide valuable insights for stakeholders looking to capitalize on emerging trends and consumer preferences in the cannabis industry.
Competitive Landscape
In the competitive landscape of the Washington pre-roll category, Shatter J's by Seattle Marijuana Company has demonstrated a notable upward trajectory in rank over the past few months. From July to October 2024, Shatter J's improved its position from 39th to 28th, indicating a positive reception and growing market presence. This ascent is particularly significant when compared to competitors such as Western Cultured, which fluctuated around the mid-20s but ultimately dropped to 29th in October, and Green Haven, which saw a similar decline, ending at 27th. Meanwhile, Capital City Chronic made a remarkable leap from 51st in July to 26th in October, showcasing a competitive threat. Despite these dynamics, Shatter J's has managed to increase its sales consistently, suggesting a strengthening brand loyalty and effective market strategies that could further enhance its competitive standing in the coming months.
Notable Products
In October 2024, the top-performing product for Shatter J's by Seattle Marijuana Company was the Washington Apple Infused Pre-Roll (1g), maintaining its number one rank for four consecutive months, with sales reaching 2433 units. The Blackberry Pie Shatter & Distillate Infused Pre-Roll (1g) held steady in the second position, showing consistent performance similar to September. Notably, the Creme Brulee Flavored Infused Pre-Roll (1g) climbed to the third spot, improving from its fifth-place ranking in September, indicating a significant increase in popularity. Meanwhile, the Mango Mimosa Infused Pre-Roll (1g) reappeared in the rankings, securing the fourth position after being absent in August and September. The Blueberry Infused Pre-Roll (1g) slightly dropped to fifth place, demonstrating a minor decline in sales compared to the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
