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Oct-2024
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Overview
Market Insights Snapshot
Sherbinskis has shown varied performance across different categories and regions. In British Columbia, the brand's pre-roll category has struggled to maintain a strong presence, with rankings hovering outside the top 70, peaking at 77 in August 2024 before dropping to 94 in September and slightly recovering to 86 in October. This indicates a challenge in sustaining market share in the pre-roll segment. In contrast, their vapor pen category in British Columbia has seen relatively stable rankings, although there is a slight downward trend from 17 in July to 23 in October. This suggests some competitive pressure or shifts in consumer preference within the province.
In California, Sherbinskis' performance in vapor pens has been more promising, with a consistent improvement in rankings from 71 in August to 50 in October, reflecting a positive reception and possibly effective market strategies. However, their pre-roll category did not rank in the top 30 in September and October, indicating a potential area for strategic improvement. Meanwhile, in Ontario, the vapor pen category saw fluctuating rankings, dropping from 19 in July to 38 in September but recovering to 32 in October. This variability highlights a dynamic market environment in Ontario, where Sherbinskis needs to continuously adapt its approach to maintain and improve its market position.
Competitive Landscape
In the competitive landscape of vapor pens in California, Sherbinskis has shown a notable upward trend in rankings from July to October 2024. Starting at rank 65 in July, Sherbinskis improved to rank 50 by October, indicating a positive momentum in the market. This improvement contrasts with competitors like Timeless and Cream Of The Crop (COTC), both of which experienced declines in their rankings, with Timeless dropping from 32 to 51 and COTC from 39 to 54 over the same period. Meanwhile, Eighth Brother, Inc. showed a slight improvement, moving from rank 35 to 47, while Crystal Clear maintained a relatively stable position, hovering around rank 45. This suggests that Sherbinskis is gaining traction and potentially capturing market share from its competitors, a trend that could positively impact its sales trajectory in the California vapor pen market.
Notable Products
In October 2024, the top-performing product for Sherbinskis was the Pink Sherbs Live Resin Disposable (0.5g) in the Vapor Pens category, which reclaimed the number one rank from its second position in the previous two months, with sales of 1913 units. The Orange Sherbs Live Resin Cartridge (1g) dropped to second place after leading in September, indicating a slight decline in its momentum. The Orange Sherbs Live Resin Disposable (0.5g) maintained a consistent presence in the top three, finishing third in October, showing a recovery from its third position in September. The Pink Sherbs Live Resin Cartridge (1g) re-entered the rankings at fourth place, marking its return to the top five after being absent in September. The Mochi x Acai Infused Pre-Roll 2-Pack (1g) remained steady at fifth place, continuing its presence from August and reflecting stable demand in the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
