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Nov-2024
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Overview
Market Insights Snapshot
In the British Columbia market, Sherbinskis has shown a notable presence in the Vapor Pens category, maintaining a consistent ranking within the top 30 brands over the past few months. Although there was a slight dip in sales in September, the brand rebounded in November with an improved position from 23rd to 17th. However, the Pre-Roll category tells a different story, where Sherbinskis has struggled to break into the top 30, consistently ranking around 100th. This indicates a potential area for growth or a need for strategic adjustments in their Pre-Roll offerings in this region.
In California, Sherbinskis has demonstrated a strong upward trend in the Vapor Pens category, climbing from 66th in August to 45th in October, before slightly dropping to 49th in November. This upward momentum in sales, peaking in October, suggests a growing consumer interest and acceptance of their products in this category. Conversely, the Pre-Roll category presents challenges, as the brand did not rank in the top 30 in November, indicating a potential decline or stagnation in this segment. Meanwhile, in Ontario, Sherbinskis maintained a stable presence in the Vapor Pens category, consistently holding a position around the 28th rank, which suggests a steady market performance in this Canadian province.
Competitive Landscape
In the competitive landscape of vapor pens in California, Sherbinskis has shown a notable upward trend in rankings from August to October 2024, moving from 66th to 45th place, before slightly declining to 49th in November. This positive trajectory in rank is indicative of a strong performance in sales, peaking in October with significant growth compared to August. However, Sherbinskis faces stiff competition from brands like Oakfruitland, which consistently maintained a higher rank, despite a drop from 43rd in August to 52nd in November. Similarly, Crystal Clear and Delighted have shown fluctuations in their rankings, with Delighted making a notable jump to 48th in November. Meanwhile, Allswell has been climbing steadily, closing the gap with Sherbinskis by November. These dynamics suggest that while Sherbinskis is improving its market position, it must continue to innovate and differentiate to maintain and enhance its competitive edge in the California vapor pen market.
Notable Products
In November 2024, the top-performing product for Sherbinskis was the Orange Sherbs Live Resin Disposable (0.5g) in the Vapor Pens category, reclaiming the number one rank from a third-place position in the previous two months, with sales reaching 2660 units. The Pink Sherbs Live Resin Disposable (0.5g) secured the second spot, dropping from its consistent first-place ranking in September and October. The Orange Sherbs Live Resin Cartridge (1g) climbed to third place, showing a positive shift from its fifth-place position in October. Meanwhile, the Pink Sherbs Live Resin Cartridge (1g) ranked fourth, marking its return to the top five since August. Lastly, the Mochi x Acai Infused Pre-Roll 2-Pack (1g) maintained its presence in the top five, although it experienced a slight decline in sales compared to October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
