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Aug-2024
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Overview
Market Insights Snapshot
Sherbinskis has demonstrated varying performance across different categories and states. In British Columbia, the brand's presence in the Pre-Roll category has seen a decline, moving from the 46th rank in May to being outside the top 70 by August. This downward trend is indicative of challenges in maintaining market share within this category. Conversely, their Vapor Pens have shown remarkable consistency, holding the 13th rank from May through July before dropping slightly to the 20th rank in August. This consistency in the Vapor Pens category highlights a strong consumer base and steady demand despite the slight drop in August.
In Ontario, Sherbinskis has experienced a steady decline in the Vapor Pens category, moving from the 16th rank in May to the 25th rank by August. This downward trajectory may suggest increasing competition or shifting consumer preferences. Similarly, in California, the brand's Vapor Pens have not performed as well, with rankings dropping from 64th in May to 79th in August, indicating a significant challenge in maintaining a foothold in this competitive market. Notably, the Pre-Roll category in Ontario saw Sherbinskis ranked at 91st in May but did not make it to the top 30 in subsequent months, which could be a point of concern for the brand's strategy in this province.
Competitive Landscape
In the Ontario Vapor Pens category, Sherbinskis has experienced a notable decline in rank and sales over the past few months. Starting at the 16th position in May 2024, Sherbinskis dropped to 25th by August 2024. This downward trend is reflected in their sales, which decreased from $501,555 in May to $240,411 in August. In contrast, competitors like Phyto Extractions and D*gg Lbs have shown more stability, with Phyto Extractions improving its rank from 31st to 27th and D*gg Lbs maintaining a relatively stable position around the low 20s. Meanwhile, Wagners has consistently held the 23rd rank, indicating steady performance. The overall market trend suggests that while some brands are gaining or maintaining their positions, Sherbinskis is facing challenges that are impacting its market share and sales in the competitive Ontario Vapor Pens market.
Notable Products
In August 2024, the top-performing product from Sherbinskis was Pink Sherbs Live Resin Cartridge (1g) in the Vapor Pens category, reclaiming its number one position with sales of 2505 units. Orange Sherbs Live Resin Disposable (0.5g), also in the Vapor Pens category, held steady in second place despite a drop in sales. Pink Sherbs Live Resin Disposable (0.5g) fell to third place, experiencing a significant decline from its previous peak. Mochi x Acai Infused Pre-Roll 2-Pack (1g) in the Pre-Roll category remained consistently in the fourth position. Tangie Sherbet Live Resin Disposable (1g) made its debut in the rankings at fifth place, indicating a promising new entry in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
