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Jan-2025
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Overview
Market Insights Snapshot
Shift Cannabis has shown varied performance trends across different product categories in Colorado. In the Flower category, the brand experienced a dip in rankings from October to December 2024, falling outside the top 30, but made a notable comeback in January 2025, climbing back to the 34th position. This upward movement suggests a recovery in consumer interest or market strategy effectiveness. On the other hand, in the Vapor Pens category, Shift Cannabis consistently remained outside the top 30, indicating a challenging market position in this segment. Despite these fluctuations, the brand's Pre-Roll category showed more stability, with a slight improvement in rankings, moving from 23rd in October to 22nd in January, reflecting a relatively strong performance in this category.
The sales figures further illuminate the brand's performance dynamics. While there was a noticeable drop in sales from October to November 2024 across all categories, the Flower category saw a resurgence in January 2025, surpassing its October sales figures. This rebound could be indicative of seasonal demand or successful promotional activities. Conversely, Vapor Pens sales continued to decline, which aligns with its ranking struggles, suggesting that Shift Cannabis may need to reassess its strategy in this category. The Pre-Roll category, despite its stable ranking, experienced a decrease in sales from October to January, hinting at a potential area for growth or market expansion. These insights provide a snapshot of Shift Cannabis's market presence, highlighting areas of strength and opportunities for improvement.
Competitive Landscape
In the competitive landscape of the Colorado flower market, Shift Cannabis has experienced some fluctuations in its rankings over the past few months, reflecting a dynamic market environment. As of January 2025, Shift Cannabis improved its position to rank 34th, a notable recovery from its 44th place in December 2024. This upward movement suggests a positive trend in consumer preference or strategic adjustments by Shift Cannabis. In contrast, competitors like The Colorado Cannabis Co. and Boulder Built have also shown variability in their rankings, with Boulder Built moving from 42nd in November 2024 to 29th in January 2025, indicating a potential resurgence. Meanwhile, LoCol Love (TWG Limited) saw a significant drop from 20th in December 2024 to 38th in January 2025, which could suggest challenges in maintaining their market share. These shifts highlight the competitive pressures and opportunities within the Colorado flower market, emphasizing the importance for Shift Cannabis to continue its strategic efforts to climb higher in the rankings.
Notable Products
In January 2025, the top-performing product from Shift Cannabis was the Mixed Sativa Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank from December 2024, with sales reaching 4880 units. The Watermelon Oreoz Pre-Roll (1g) debuted impressively in second place, while the Indica Blend Pre-Roll (1g) slipped from second in December to third in January. Munyun Oreoz Pre-Roll (1g) entered the rankings at fourth place, followed by Blueberry Headband Pre-Roll (1g) in fifth. Notably, the Mixed Sativa Pre-Roll (1g) saw a consistent rise from fourth in October 2024 to first by December 2024, showcasing its growing popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
