.svg){kind=small}
Dec-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Shift Cannabis has experienced varied performance across different product categories in Colorado. In the Flower category, the brand saw a notable decline in rankings from September to December 2024, dropping from 16th to 39th place. This downward trend could indicate increasing competition or shifting consumer preferences in the Flower segment. Meanwhile, in the Pre-Roll category, Shift Cannabis maintained a relatively stable presence, fluctuating slightly but remaining within the top 30 brands. This stability may suggest a consistent demand for their Pre-Roll products despite a decrease in sales from October to December.
In the Vapor Pens category, Shift Cannabis did not manage to break into the top 30, with rankings consistently hovering around the mid-50s. This persistent lower ranking highlights a potential area for improvement or a need for strategic realignment in their Vapor Pen offerings. Despite this, sales figures show some resilience in the Vapor Pens category, with an increase from September to October 2024, although it tapered off slightly towards December. The overall performance across these categories in Colorado underscores the competitive nature of the cannabis market and the importance of adapting to consumer trends and demands.
Competitive Landscape
In the competitive landscape of the Colorado flower category, Shift Cannabis has experienced notable fluctuations in its market position from September to December 2024. Initially ranked 16th in September, Shift Cannabis saw a significant drop to 35th in October, followed by further declines to 46th in November and a slight recovery to 39th in December. This downward trend in rank aligns with a decrease in sales, suggesting potential challenges in maintaining market share. In contrast, Summit demonstrated a consistent upward trajectory, moving from 54th in September to 38th by December, indicating a strengthening presence. Meanwhile, Sunshine Extracts maintained a relatively stable position, hovering around the mid-30s rank, which could imply steady consumer loyalty. The competitive dynamics suggest that while Shift Cannabis faces challenges, there are opportunities to regain its footing by analyzing the strategies of rising brands like Summit.
Notable Products
In December 2024, the top-performing product for Shift Cannabis was the Mixed Sativa Pre-Roll (1g) from the Pre-Roll category, which ascended to the number one rank with sales of $4,219. The Indica Blend Pre-Roll (1g) secured the second position, showing a notable re-entry into the rankings after missing data in previous months. Sour J Pre-Roll (1g) made its debut in the third position, indicating strong demand. Afghani Funk Pre-Roll (1g) moved up to fourth place from fifth in November. Gelato Cake (3.5g) entered the rankings at fifth place, highlighting a growing interest in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
