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Sep-2024
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Overview
Market Insights Snapshot
Shift Cannabis has demonstrated varied performance across different product categories in Colorado. In the Flower category, the brand has seen a noticeable decline in its rankings, dropping from 12th in June 2024 to 30th by September 2024. This trend is accompanied by a significant decrease in sales, indicating a potential area of concern for the company. Conversely, in the Pre-Roll category, Shift Cannabis did not make it into the top 30 rankings from July onwards, suggesting a challenging market position. The Vapor Pens category tells a slightly different story; despite not breaking into the top 30, the brand has maintained a relatively stable ranking around the mid-40s, showing some consistency amidst a competitive market.
While the Flower and Pre-Roll categories highlight some struggles for Shift Cannabis, the Vapor Pens category offers a glimpse of stability. The brand's steady ranking in the low 40s suggests that while it is not a top contender, it has managed to hold its ground against competitors. This could indicate a niche market presence or loyal customer base within this segment. However, the absence from the top 30 in Pre-Rolls and the declining rank in Flower may require strategic adjustments to regain market share and improve performance. These insights into category dynamics across Colorado could be crucial for stakeholders looking to understand the brand's positioning and potential areas for growth or improvement.
Competitive Landscape
In the competitive landscape of the Colorado flower category, Shift Cannabis has experienced notable fluctuations in its market position over the past few months. In June 2024, Shift Cannabis held a strong 12th rank, but by September 2024, it had slipped to 30th. This downward trend in rank is mirrored by a decline in sales, suggesting a potential loss of market share. Competitors like Bonsai Cultivation and Vera have also seen declines, with Bonsai Cultivation dropping from 14th to 28th and Vera from 20th to 41st, indicating a broader market shift or increased competition. Meanwhile, Kind Love showed resilience, improving its rank from 41st in July to 26th in August, though it slightly declined to 29th in September. This competitive dynamic highlights the volatility in the market and underscores the need for Shift Cannabis to strategize effectively to regain its footing and boost sales.
Notable Products
In September 2024, the top-performing product for Shift Cannabis was Mixed Sativa Pre-Roll (1g) in the Pre-Roll category, which climbed from the second position in August to secure the top spot with sales of 5,489 units. Dankarooz (Bulk) in the Flower category also performed well, maintaining its rank at second place from July, with a notable sales figure of 5,213 units. Indica Blend Pre-Roll (1g) remained steady at third place, showing consistent performance from the previous month. Jealousy (Bulk) made an entry into the rankings at fourth place, marking its debut in the dataset. Milano Cookies Pre-Roll (1g), which was the top performer in August, dropped to fifth place, indicating a significant change in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
