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Nov-2024
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Overview
Market Insights Snapshot
In the Flower category, Shift Cannabis has experienced a notable decline in its ranking within Colorado. Starting from a respectable 14th position in August 2024, the brand slipped to 40th by November 2024. This downward trajectory is mirrored in their sales figures, which have seen a significant decrease from August to November. Such a drop might indicate increasing competition or a shift in consumer preferences. The absence from the top 30 in November highlights a challenging period for Shift Cannabis in this category, suggesting a need for strategic reevaluation to regain market position.
Conversely, in the Pre-Roll category, Shift Cannabis has maintained a relatively stable presence in Colorado. Despite minor fluctuations, the brand has remained within the top 30, peaking at 19th in October before settling back to 23rd in November. This stability contrasts with their performance in the Vapor Pens category, where they have not breached the top 30 rankings over the observed months, peaking at 53rd in October. The lack of top-tier ranking in Vapor Pens suggests that while Shift Cannabis might have a consistent presence, they are yet to make a significant impact in this category within the state.
Competitive Landscape
In the competitive landscape of the Colorado flower market, Shift Cannabis has experienced a notable decline in rank from August to November 2024, dropping from 14th to 40th place. This downward trajectory in rank is mirrored by a significant decrease in sales, indicating potential challenges in maintaining market share. In contrast, brands like Nuhi and TICAL have shown upward trends, with Nuhi climbing from 54th to 42nd and TICAL improving from 58th to 41st over the same period. The sales performance of Shift Cannabis, which started strong in August, has diminished, allowing competitors to gain ground. Notably, Rocky Mountain High and Sunshine Extracts also experienced sales declines, but their rank fluctuations were less pronounced, suggesting a more stable market presence compared to Shift Cannabis. This analysis highlights the importance for Shift Cannabis to reassess its strategies to regain its competitive edge in the Colorado flower market.
Notable Products
In November 2024, Goat Gas Pre-Roll (1g) reclaimed its position as the top-performing product for Shift Cannabis, despite a decrease in sales to 2878 units. Pink Panties Pre-Roll (1g) emerged as a strong contender, securing the second spot, marking its debut in the rankings with notable sales figures. Mixed Sativa Pre-Roll (1g) maintained a consistent presence, ranking third, though its sales showed a downward trend from previous months. Afghani Funk Pre-Roll (1g) entered the rankings for the first time in fourth place. Gummy Worms Pre-Roll (1g), previously ranked first in October, fell to fifth position, reflecting a significant drop in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
