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Jan-2025
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Overview
Market Insights Snapshot
Silver Lake has demonstrated a dynamic performance across various categories and states, particularly in the Flower category within Colorado. In the final quarter of 2024, Silver Lake showed promising upward movement, climbing from the 18th position in October to 13th by December. This upward trend signifies a strengthening presence in the market, likely driven by strategic product offerings or increased consumer demand. However, entering 2025, Silver Lake experienced a notable drop to the 22nd position in January. This decline might suggest increased competition or seasonal fluctuations impacting sales.
While Silver Lake's sales figures in Colorado saw an upward trajectory through the end of 2024, peaking in December, the subsequent decline in January sales indicates potential challenges. The brand's absence from the top 30 in other states and categories highlights areas for growth and market penetration. This absence could be seen as a missed opportunity or a strategic focus on specific markets like Colorado. Understanding these patterns and their implications can provide valuable insights for stakeholders looking to optimize Silver Lake's market strategies.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, Silver Lake experienced notable fluctuations in its ranking from October 2024 to January 2025. Starting at 18th place in October, Silver Lake improved its rank to 14th in November and further to 13th in December, before dropping to 22nd in January. This indicates a temporary surge in market presence during the holiday season, followed by a decline. Competitors like LEIFFA and Hummingbird maintained more stable positions, with LEIFFA peaking at 14th in December and Hummingbird consistently ranking in the mid-20s. Meanwhile, Dro showed a remarkable rise from 44th in October to 9th in December, before settling at 21st in January, indicating a significant but short-lived spike in sales. Silver Lake's sales trajectory, while showing a decline in January, still outperformed brands like Host, which only managed to break into the top 20 in January. These dynamics suggest that while Silver Lake had a strong end to 2024, it faces stiff competition and potential volatility in maintaining its market position in the Colorado Flower category.
Notable Products
In January 2025, the top-performing product from Silver Lake was Orange Push Pop (Bulk) in the Flower category, maintaining its number one rank for four consecutive months with sales of 37,321 units. Lemon Pound Cake (Bulk) saw a significant rise in popularity, climbing from fourth place in December 2024 to second place in January 2025. Fruity Pebbles (Bulk) improved its position from fifth to third place, indicating a growing demand. Modified Grapes (Bulk) entered the rankings for the first time, securing the fourth position. Meat Breath (Bulk) reappeared in the rankings at fifth place, showing a resurgence after being absent in December 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
