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Sep-2024
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Overview
Market Insights Snapshot
Silver Lake has demonstrated noticeable fluctuations in its performance across different categories and states, with significant attention required in the Flower category within Colorado. In June 2024, Silver Lake held a commendable 8th rank in this category, but by September 2024, it had slipped to the 25th position. This decline in rank suggests a downward trend in the brand's presence and possibly its market share in the Flower category. Such movement might indicate increased competition or changes in consumer preferences that Silver Lake needs to address to regain its standing.
Beyond the rankings, the sales figures across these months mirror this downward trajectory, with a consistent decrease from June to September 2024. This pattern could be indicative of broader market challenges or internal strategic issues that Silver Lake might be facing. The absence of top-30 rankings in other states and categories could also be a point of concern, suggesting that Silver Lake's influence might be limited or diminishing outside of Colorado in the Flower category. These insights could be useful for stakeholders looking to understand Silver Lake's positioning and strategize future growth opportunities.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, Silver Lake has experienced a notable decline in both rank and sales over the past few months. Starting from a strong position at 8th place in June 2024, Silver Lake's rank fell to 18th in July and August, and further dropped to 25th by September. This downward trend in rank is mirrored by a significant decrease in sales, from a peak in June to less than half by September. Meanwhile, competitors like Freedom Road and Host have shown resilience, with Freedom Road climbing from 35th to 24th place, and Host improving from 36th to 23rd. This suggests a shift in consumer preference or competitive strategy that Silver Lake may need to address to regain its market position. Additionally, Antero Sciences also saw a drop in rank from 22nd to 26th, indicating potential volatility in the market. Silver Lake's challenge will be to identify the factors driving these changes and adapt accordingly to maintain competitiveness in the Colorado Flower market.
Notable Products
In September 2024, Silver Lake's top-performing product was Orange Push Pop (Bulk) in the Flower category, maintaining its number one rank for three consecutive months despite a slight sales dip to 15,819. Fruity Pebbles (Bulk) also performed well, securing the second position, a rise from its previous absence in August rankings. Banana Zkittlez (Bulk) climbed to third place, showing a return to the top ranks after being unranked in August. Tangilope (Bulk) made its debut in the rankings at fourth place, indicating strong sales momentum. Sour Patch Kids (Bulk) slipped to fifth position from its previous fourth, reflecting a significant drop in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
