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Dec-2024
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Overview
Market Insights Snapshot
Simpler Daze has shown a dynamic performance across different categories and states, particularly in the Massachusetts market. In the Flower category, the brand's ranking fluctuated slightly, starting at 22nd in September, improving to 18th in November, but ending the year back at 22nd in December. This suggests a variable market presence, with a notable peak in sales during November. However, in the Pre-Roll category, Simpler Daze consistently maintained a strong position, ranking as high as 3rd in both October and November, before slipping to 4th in December. This indicates a robust foothold in the Pre-Roll segment, despite some volatility in the Flower category.
In Michigan, Simpler Daze's performance in the Pre-Roll category has been relatively stable, maintaining the 6th position from September through November, and slightly dropping to 8th in December. This consistency in the top 10 highlights the brand's strong presence in the Michigan Pre-Roll market. However, the absence of a ranking in the Flower category for Michigan suggests that Simpler Daze has not yet established a significant presence there. The brand's strategic focus on Pre-Rolls in both states is evident, yet the data implies potential growth opportunities in the Flower category, particularly in Michigan.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, Simpler Daze has experienced fluctuations in its market position, notably dropping from 6th place in September through November 2024 to 8th place in December 2024. This shift is significant as it marks a decline in rank amidst increasing sales pressure from competitors. Brands like STIIIZY and Glorious Cannabis Co. have shown consistent performance, with STIIIZY climbing from 8th to 6th place by December, indicating a robust upward sales trend. Meanwhile, Doobies and Play Cannabis have maintained their presence in the top 10, though with less dramatic shifts. The competitive dynamics suggest that Simpler Daze needs to strategize effectively to regain its higher rank and counter the growing momentum of its rivals in the Michigan pre-roll market.
Notable Products
In December 2024, the top-performing product from Simpler Daze was Fire Styxx - Grape Escape THCA Infused Pre-Roll (1g), maintaining its leading position from November with a sales figure of 77,434. Fire Styxx - Unicorn Tears THCA Infused Pre-Roll (1g) held steady at the second rank, mirroring its performance from the previous month. Fire Styxx - Green Fury Infused Pre-Roll (1g) showed a notable improvement, climbing to the third position from being unranked in November. Fire Styxx - Glitter Apples Infused Pre-Roll (1g) also improved its rank, moving up to fourth place from fifth in November. Meanwhile, Fire Styxx - Tigers Breath Infused Pre-Roll (1g) experienced a drop, falling to the fifth position from third in the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
