.svg){kind=small}
Nov-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the state of Massachusetts, Simpler Daze has shown a noteworthy performance in both the Flower and Pre-Roll categories. The brand has experienced a positive trajectory in the Flower category, moving from a rank of 26 in August 2024 to 18 in November 2024, indicating a growing consumer preference for their products. This improvement in ranking is accompanied by a significant increase in sales, with November's figures surpassing those of the previous months. In the Pre-Roll category, Simpler Daze has maintained a strong position, consistently ranking in the top 5 since September 2024. This stable high ranking suggests that their Pre-Roll products are particularly well-received in Massachusetts, with sales peaking in October 2024.
In Michigan, Simpler Daze has also established a solid foothold in the Pre-Roll category. Despite a slight decline in rank from 5 in August 2024 to 7 in November 2024, the brand remains within the top 10, indicating a steady demand for their Pre-Roll offerings. However, the sales figures reflect a downward trend over the months, suggesting potential challenges in maintaining market share. It's important to note that in Michigan, Simpler Daze did not place in the top 30 for any other categories, which could present opportunities for growth if they choose to expand their product offerings beyond Pre-Rolls in this market.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, Simpler Daze has experienced a notable shift in its market position over recent months. Initially ranked 5th in August 2024, Simpler Daze saw a decline to the 7th position by November 2024. This downward trend in rank correlates with a decrease in sales, suggesting a need for strategic adjustments. In contrast, STIIIZY improved its rank from 8th to 6th, with a significant sales increase in November, indicating a strong upward trajectory. Meanwhile, Dragonfly Cannabis maintained a stable rank at 5th, although its sales showed a downward trend, which could signal potential vulnerabilities. The fluctuating ranks of Doobies and Play Cannabis highlight the dynamic nature of this market, with both brands showing resilience by climbing back into the top 10 after temporary declines. For Simpler Daze, understanding these market dynamics and competitor strategies will be crucial to regaining a stronger foothold and reversing the current sales decline.
Notable Products
In November 2024, the top-performing product from Simpler Daze was Fire Styxx - Grape Escape THCA Infused Pre-Roll, which reclaimed its top spot from August after briefly dropping to second place in October, achieving notable sales of 94,466. Fire Styxx - Unicorn Tears THCA Infused Pre-Roll, which was first in October, fell to the second position. The Fire Styxx - Tigers Breath Infused Pre-Roll maintained its consistent third-place position from October, though its sales figures decreased. Fire Styxx - Razzberry Diesel Infused Pre-Roll continued its downward trend, ranking fourth after a steady decline since August. Newly entering the top five, Fire Styxx - Glitter Apples Infused Pre-Roll debuted at fifth place, marking its first appearance in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
