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Jan-2025
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Overview
Market Insights Snapshot
Simpler Daze has shown a consistent presence in the Massachusetts market, particularly in the Pre-Roll category. Over the months from October 2024 to January 2025, the brand maintained a strong position, ranking as high as 3rd in October and settling at 5th by January. This indicates a robust demand and a steady consumer base for their Pre-Roll products. However, in the Flower category, Simpler Daze's performance was less dynamic, with a consistent rank of 22nd from October through January. This stability, while not reflecting a top-tier position, suggests that while they have a foothold in the Flower market, there may be room for growth or increased competition affecting their rank.
In Michigan, Simpler Daze also demonstrated a solid performance in the Pre-Roll category, maintaining a top 10 position throughout the observed months. The brand's ranking fluctuated slightly, peaking at 6th in October and January, with a dip to 8th in December. This slight variation in ranking, coupled with the sales data, suggests that while Simpler Daze is a competitive player in Michigan's Pre-Roll market, they may be facing challenges from other brands or seasonal shifts in consumer preferences. Notably, there is no presence of Simpler Daze in the top 30 for other categories in Michigan, which could indicate an area for potential expansion or a strategic focus on their successful Pre-Roll offerings.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, Simpler Daze has shown resilience and adaptability, maintaining a relatively stable rank despite fluctuations in sales. Over the past few months, Simpler Daze's rank experienced a slight dip in December 2024, dropping to 8th place, but quickly rebounded to 6th in January 2025. This fluctuation in rank can be attributed to a decrease in sales during December, which was a trend also observed in competitors like STIIIZY and Doobies, both of which saw a decline in sales during the same period. However, Glorious Cannabis Co. managed to climb from 7th to 5th place by January 2025, indicating a stronger sales performance. Meanwhile, Dragonfly Cannabis consistently held the 4th position, showcasing its robust market presence. For Simpler Daze, the ability to regain its rank suggests a loyal customer base and effective marketing strategies, though the competitive pressure from brands like Glorious Cannabis Co. highlights the need for continued innovation and engagement to maintain and improve its market position.
Notable Products
In January 2025, the top-performing product for Simpler Daze was Fire Styxx - Grape Escape THCA Infused Pre-Roll (1g), maintaining its leading position with sales of 71,540 units. Fire Styxx - Unicorn Tears THCA Infused Pre-Roll (1g) held steady in second place, showing resilience in its ranking despite a slight dip in sales over recent months. Fire Styxx- Tigers Breath Infused Pre-Roll (1g) climbed back to the third spot after dropping to fifth in December 2024, indicating a positive trend in its sales performance. Fire Styxx - Glitter Apples Infused Pre-Roll (1g) remained stable at fourth place, with consistent sales figures. Lastly, Fire Styxx - Razzberry Diesel Infused Pre-Roll (1g) re-entered the top five, ranking fifth in January 2025, following a period of absence in December 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
