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Nov-2024
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Overview
Market Insights Snapshot
Simply Bare has shown varying performance across different categories and provinces over recent months. In Alberta, the brand's flower category has experienced fluctuations, moving from a rank of 41 in October 2024 to 33 in November 2024, indicating a positive upward trend. However, the pre-roll category in Alberta has seen a decline, slipping from 18th position in August to 29th by November, suggesting a need for strategic adjustments. Meanwhile, in British Columbia, Simply Bare's capsules have shown promise, maintaining a strong presence in the top 10 until September, but disappearing from the top 30 thereafter, which could be a cause for concern.
In Ontario, Simply Bare's performance in the flower category has been relatively stable, with a slight improvement in rank from 65 in October to 59 in November. This indicates a gradual strengthening in market presence within the province. However, despite this positive movement in the flower category, their pre-rolls have remained consistently in the 30s range, showing little change over the months. This stability may suggest a loyal customer base but also highlights limited growth in this segment. Overall, Simply Bare's rankings and sales trends across these provinces provide insights into their market dynamics, with potential opportunities for growth and areas that might require strategic focus.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Simply Bare has experienced fluctuating rankings over the past few months, indicating a dynamic market environment. Simply Bare's rank oscillated between 32nd and 35th place from August to November 2024, reflecting a challenging competitive field. Notably, Tribal and SUPER TOAST, which were ranked higher than Simply Bare in August, saw a decline in their rankings by November, with Tribal dropping to 36th and SUPER TOAST to 35th. This shift suggests potential opportunities for Simply Bare to capture market share as these competitors face challenges. Conversely, Rizzlers showed a more consistent upward trend, surpassing Simply Bare by October and maintaining a stronger position into November. Meanwhile, Happy & Stoned demonstrated a notable rise from 50th in August to 33rd by November, indicating a growing competitive threat. These dynamics highlight the importance for Simply Bare to strategize effectively to improve its standing and capitalize on the shifting market positions of its competitors.
Notable Products
In November 2024, Simply Bare's top-performing product was the Fruit Loopz Pre-Roll 5-Pack (1.5g) in the Pre-Roll category, maintaining its number one position from October, with sales reaching 10,914 units. The White Rainbow Pre-Roll 5-Pack (1.5g) held steady in the second position, a slight drop from its top ranking in September. BC Organic Fruit Loopz Pre-Roll (0.5g) remained consistent at the third spot since October, showing stable sales performance. Harlequin Pre-Roll 5-Pack (1.5g) climbed to fourth place, improving its rank since August. The Island Pink Kush Rosin Infused Pre-Roll (0.5g) maintained its fifth position, despite a gradual decline in sales over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
