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Jan-2025
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Overview
Market Insights Snapshot
Simply Bare has shown varied performance across different categories and regions, with notable movements in their rankings and sales. In Alberta, their Flower category made a significant climb, reaching the 20th position in December 2024 from not being in the top 30 in October, indicating a strong upward trend. However, their Pre-Roll category faced a decline, dropping from 32nd in October to 37th by January 2025, which may suggest challenges in maintaining market presence in this category. In British Columbia, Simply Bare's Capsules category made a notable entry into the rankings in December 2024, securing the 5th position and maintaining it through January 2025, marking a strong performance in a niche segment.
In Ontario, Simply Bare's Capsules category also showed a consistent presence, moving from outside the top 30 to the 10th position by December 2024, showcasing their growing influence in this segment. Conversely, their Flower category in Ontario did not fare as well, remaining outside the top 30 throughout the observed period, which could indicate competitive pressures or market saturation. Meanwhile, the Pre-Roll category experienced a slight decline, moving from the 32nd position in October to 38th by January 2025, reflecting potential challenges in maintaining consumer interest or market share. These movements highlight Simply Bare's varying performance across categories and regions, providing insights into their strategic opportunities and areas for improvement.
Competitive Landscape
In the competitive landscape of the pre-roll category in Ontario, Simply Bare has experienced a slight decline in its ranking, moving from 32nd in October 2024 to 38th by January 2025. This downward trend in rank coincides with a decrease in sales over the same period, suggesting a potential loss of market share. Notably, 1964 Supply Co has consistently outperformed Simply Bare, maintaining a higher rank and showing a more robust sales performance, particularly in November 2024 when it climbed to 30th place. Meanwhile, Common Ground and 5 Points Cannabis have shown fluctuations in rank, with 5 Points Cannabis notably improving its position to 36th in January 2025, surpassing Simply Bare. These dynamics highlight the competitive pressures Simply Bare faces, emphasizing the need for strategic adjustments to regain its footing in the Ontario pre-roll market.
Notable Products
In January 2025, the top-performing product for Simply Bare was the Fruit Loopz Pre-Roll 5-Pack (1.5g), maintaining its number one rank from previous months despite a decrease in sales to 9092. The BC Organic Fruit Loopz Pre-Roll (0.5g) climbed to second place, showing a strong sales increase compared to December 2024. White Rainbow Pre-Roll 5-Pack (1.5g) dropped to third place, indicating a decline in sales. The BC Organic - Fruit Loopz (3.5g) held steady in fourth place since its introduction in December 2024. New to the top five is the Craft Flight Variety Pre-Roll 3-Pack (1.5g), debuting at fifth position with notable sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
