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Nov-2024
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Overview
Market Insights Snapshot
Sip has shown a consistent upward trajectory in the Massachusetts beverage category over the past few months. Starting at rank 16 in August 2024, Sip improved its position each month, reaching rank 13 by November 2024. This steady climb is accompanied by a notable increase in sales, with a significant jump from October to November. This suggests a strengthening presence and growing consumer preference for Sip's beverage offerings in Massachusetts. However, it's important to note that in the tincture & sublingual category, Sip maintained its rank at 7, except for September when it wasn't in the top 30, indicating a potential area for growth or strategic adjustment.
The absence of Sip from the top 30 in the Massachusetts tincture & sublingual category during September might be concerning, especially since it regained its rank 7 position in October and November. This fluctuation could suggest either a temporary supply chain issue or a competitive market dynamic that impacted their performance. Despite this, the brand's ability to bounce back quickly and maintain its ranking in subsequent months is a positive sign. The contrasting performance across these categories highlights the varying consumer demands and competitive pressures that Sip faces in different product segments within the Massachusetts market.
Competitive Landscape
In the Massachusetts beverage category, Sip has shown a consistent upward trend in its rankings over the past few months, moving from 16th place in August 2024 to 13th place by November 2024. This positive trajectory indicates a strengthening market presence and suggests potential for further growth. Notably, Sip's sales in November 2024 have surpassed those of Drink Loud, which experienced a decline in both rank and sales over the same period. Meanwhile, Journeyman and Vibations have maintained higher ranks than Sip, but Vibations has seen a notable drop in sales since August, which could indicate a potential opportunity for Sip to close the gap. The consistent improvement in Sip's ranking amidst fluctuating performances from competitors highlights its growing appeal and potential to climb further in the Massachusetts beverage market.
Notable Products
In November 2024, the top-performing product for Sip was the CBD/THC/CBN 5:5:1 Couchlock Grape Infused Soda (5mg CBD, 5mg THC, 1mg CBN) in the Beverage category, which jumped to the first position with sales reaching 2200 units. Energy - Orange Soda (5mg) maintained its strong performance, holding steady at the second position, showing a slight increase in sales compared to October. The CBD/THC 1:1 Half & Half Soda (5mg CBD, 5mg THC) slipped to third place, following a notable presence in the previous months. Rootbeer Soda (5mg) emerged in the rankings at fourth place, indicating a new entry into the top five. Lemon Soda (5mg) remained consistent in fifth place, although its sales figures showed a decline over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
