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Dec-2024
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Overview
Market Insights Snapshot
Sip has shown a consistent performance in the Massachusetts market, particularly in the Beverage category. From September to December 2024, Sip maintained a steady presence, fluctuating slightly in rank but staying within the top 15. In September, Sip was ranked 15th, improved to 13th in November, and ended the year at 14th. This suggests a stable demand for their beverages, although there was a noticeable spike in sales during November. The ability to remain in the top rankings indicates a strong foothold in the Massachusetts beverage market.
In the Tincture & Sublingual category, Sip made a noteworthy entry into the top rankings in Massachusetts in October 2024, securing the 7th position and maintaining it through November. This is a significant achievement, given that there was no ranking for September, implying that the brand was not in the top 30 prior. This sudden rise to the 7th spot demonstrates a successful penetration or expansion strategy in this category. However, it is important to note that data for December is missing, which could indicate a drop out of the top 30 or an opportunity for further analysis.
Competitive Landscape
In the Massachusetts beverage category, Sip has shown a steady improvement in its ranking from September to November 2024, moving from 15th to 13th place, before slightly dropping back to 14th in December. This fluctuation in rank is indicative of a competitive market landscape, where brands like CQ (Cannabis Quencher) and Nectar consistently maintained higher positions, with Nectar experiencing a notable drop in December. Despite Sip's sales peaking in November, the brand's December sales saw a decline, which may have contributed to its rank decrease. Meanwhile, Good Feels Inc and Easy THC Drinks remained lower in rank, suggesting that Sip is well-positioned amongst emerging competitors. This dynamic environment highlights the importance of strategic marketing and product differentiation for Sip to maintain and improve its market standing.
Notable Products
In December 2024, Sip's top-performing product was the CBD/THC/CBN 5:5:1 Couchlock Grape Infused Soda, which maintained its first-place ranking from November with sales reaching 1909 units. The Energy - Orange Soda consistently held the second position from October to December, ending the year with 1608 units sold. The THC:CBG:THC Revive Pink Potion, which was not ranked in the previous months, climbed to third place in December with notable sales of 1222 units. Rootbeer Soda remained steady at fourth place from November to December. The CBD/THC 1:1 Half & Half Soda saw a drop from third place in November to fifth place in December, indicating a decline in popularity towards the end of the year.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
