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Nov-2024
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis brands, Sluggers has shown notable movements across various categories and states. In California, the brand's performance in the Concentrates category has been on an upward trajectory, moving from a rank of 57 in August 2024 to 42 by November 2024. This improvement is indicative of a growing consumer preference or effective marketing strategies. However, it's worth noting that Sluggers did not make it into the top 30 in this category, signaling room for further growth. In the Vapor Pens category, Sluggers experienced fluctuations but ultimately improved its rank from 29 in October to 25 in November, suggesting a potential recovery or strategic adjustment that has started to pay off.
Sluggers has maintained a strong position in the Pre-Roll category in California, consistently holding the 7th rank from September through November 2024. This stability reflects a solid consumer base and possibly a well-received product lineup in this category. Despite the challenges in other categories, this consistency in Pre-Rolls could be a cornerstone for Sluggers' market strategy moving forward. While the data reveals some positive trends, it also highlights areas where Sluggers has yet to break into the top 30, pointing to opportunities for strategic focus and market penetration.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in California, Sluggers has maintained a consistent rank at 7th place from September to November 2024, reflecting a stable position amidst fluctuating competitors. Notably, Pacific Stone has shown strong performance, climbing from 5th to 4th place in October before settling at 6th in November, suggesting a competitive edge in sales volume compared to Sluggers. Meanwhile, Claybourne Co. experienced a dip from 3rd to 6th place in October but rebounded to 5th in November, indicating potential volatility that Sluggers could capitalize on. Kingpen and Lime have remained relatively stable, with Kingpen holding the 9th position consistently since October and Lime maintaining the 8th position. This competitive environment suggests that while Sluggers is holding its ground, there are opportunities to leverage the fluctuations of competitors to potentially improve its rank and sales in the coming months.
Notable Products
In November 2024, the top-performing product from Sluggers was the Watermelon Zkittles Live Resin Diamonds Disposable (1g) in the Vapor Pens category, maintaining its position as the number one ranked product for the fourth consecutive month with sales reaching 4264 units. The Bubble Bath Live Resin Diamonds Disposable (1g), also in the Vapor Pens category, climbed to second place from third in October, showing a notable increase in sales. The Sluggers x Gas House - Pluto Infused Pre-Roll 5-Pack (3.5g) made a significant entry into the rankings at third place, indicating strong demand in the Pre-Roll category. Euphoria Live Resin Diamond Disposable (1g) saw a decline, dropping to fourth place after being second in October, while Fire OG Live Resin Diamond Disposable (1g) maintained its position at fifth, showing consistent sales performance. These shifts highlight dynamic changes in consumer preferences within the Sluggers product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
