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Dec-2024
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Overview
Market Insights Snapshot
Sluggers has shown varied performance across different product categories in California. In the Concentrates category, the brand has demonstrated a steady upward trajectory, moving from the 55th position in September 2024 to 39th by December 2024. This improvement is indicative of a growing presence and possibly increased consumer interest in their concentrate offerings. Conversely, in the Vapor Pens category, Sluggers has maintained a relatively stable position, only slightly improving from 28th in September to 25th in December. This suggests a consistent demand but also highlights potential areas for growth to break into higher rankings.
In the Pre-Roll category, Sluggers has consistently held the 7th position from September through December 2024, indicating a strong and stable market presence. This consistency in ranking suggests that their pre-roll products are well-received and competitive in the California market. However, the absence of Sluggers in the top 30 brands for other states and categories could be seen as a missed opportunity or a strategic focus on their strongest market. This positioning might reflect a targeted approach to capitalize on their established reputation in California, particularly in the pre-roll segment.
Competitive Landscape
In the competitive landscape of pre-rolls in California, Sluggers has maintained a consistent rank at 7th place from September to December 2024. This stability in ranking contrasts with the fluctuations seen in other brands such as Pacific Stone, which experienced a drop from 4th to 6th place, and Pure Beauty, which improved its rank from 6th to 5th. Despite these shifts, Sluggers' sales saw a notable increase in October before experiencing a slight decline towards December. This suggests that while Sluggers has managed to hold its position amidst competitive pressures, there is room for growth in terms of sales performance, especially when compared to the upward sales trend of Pure Beauty and the initial rise of Pacific Stone in October. Brands like Lime and Time Machine have remained stable in their rankings, indicating a competitive but steady market environment for Sluggers to navigate.
Notable Products
In December 2024, the top-performing product for Sluggers was Watermelon Zkittles Live Resin Diamonds Disposable (1g) in the Vapor Pens category, maintaining its first-place rank consistently from September through December, with sales reaching 4222 units. Rainbow Road Live Resin Diamonds Disposable (1g) saw a notable rise back to second place after dropping to fifth in October, with sales of 3402 units. The 33 Live Resin Diamonds Disposable (1g) debuted strongly in third place, indicating a promising entry into the market. Adios MF Infused Pre-Roll 5-Pack (3.5g) secured the fourth position, showcasing a strong presence in the Pre-Roll category. Apples & Bananas Live Resin Diamonds Disposable (1g) rounded out the top five, marking its first appearance in the rankings with solid sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
