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Sep-2025
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Overview
Market Insights Snapshot
In the state of Washington, Slusheez has shown a noticeable downward trend in the Vapor Pens category over the past few months. Starting from a rank of 16 in June 2025, the brand has slipped to 19 by September 2025. This decline is mirrored in their sales figures, which have decreased from $397,986 in June to $281,278 in September. The consistent drop in both ranking and sales suggests that Slusheez is facing increased competition or challenges in maintaining its market share within this category in Washington. Understanding the dynamics at play in this market could be crucial for Slusheez to strategize a comeback or stabilize its position.
Interestingly, the data does not include Slusheez's performance in other states or categories within the top 30 rankings, which could indicate that the brand is either not present or not competitive enough in those markets to make a significant impact. This absence can be seen as a missed opportunity for Slusheez to diversify its market presence and strengthen its brand recognition across different states and product categories. Such insights could be pivotal for stakeholders looking to explore potential areas for expansion or improvement. The brand's focus on the Vapor Pens category in Washington might need reevaluation to address these challenges effectively.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Slusheez has shown a consistent presence, maintaining a rank within the top 20 from June to September 2025. Despite a slight decline from 16th to 19th place over these months, Slusheez remains competitive, especially when compared to Freddy's Fuego (WA), which also experienced a downward trend, dropping from 17th to 20th. Meanwhile, Buddies has shown resilience, holding a higher rank than Slusheez, although it too saw a decline from 15th to 17th. Interestingly, Plume (WA) made a significant leap in September, moving from 26th to 18th, surpassing Slusheez. These shifts highlight the dynamic nature of the market, where Slusheez's stable yet slightly declining rank suggests a need for strategic adjustments to regain momentum and improve its competitive standing.
Notable Products
In September 2025, the Watermelon Wave Distillate Disposable (1g) maintained its top position in the Vapor Pens category for the fourth consecutive month, despite a decrease in sales to 1664 units. The Grape Soda Distillate Disposable (1g) held steady at the second spot, showing consistent performance since July. Tigers Blood Distillate Disposable (1g) climbed back to the third position, following a temporary absence from the rankings in August. Blue Razz Distillate Cartridge (1g) remained in fourth place, sustaining its rank since its entry in August. Peach Ringz Distillate Disposable (1g) consistently ranked fifth, marking a stable performance over the past few months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
