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Nov-2024
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Overview
Market Insights Snapshot
Slusheez has shown a notable upward trajectory in the Vapor Pens category in the state of Washington. From August to November 2024, the brand has consistently improved its ranking, moving from 17th to 12th place. This steady climb in the rankings suggests a growing consumer preference and increased market penetration in this category. The brand's sales figures have also reflected this positive momentum, with a significant increase in sales from October to November, indicating a strong market presence and possibly effective marketing strategies or product innovations during this period.
However, it is important to note that Slusheez's presence in other states and categories is not as prominent, as they do not appear in the top 30 rankings elsewhere. This absence could suggest either a strategic focus on the Washington market or potential challenges in scaling their operations or brand recognition across different regions. For consumers and industry watchers, this could mean that while Slusheez is making significant strides in Washington, there might be untapped potential or areas for improvement in other markets.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Slusheez has shown a promising upward trajectory in recent months. Starting from a rank of 17 in August 2024, Slusheez climbed to 12 by November 2024, indicating a significant improvement in market position. This positive trend is further underscored by a notable increase in sales, particularly in November, where Slusheez outperformed its previous months. In contrast, competitors like Forbidden Farms and Dabstract have experienced fluctuations, with Dabstract dropping from 8th to 10th place and Forbidden Farms maintaining a lower rank throughout the period. Meanwhile, Flipside and Regulator have shown more stability, but neither has matched the rapid ascent of Slusheez. This dynamic suggests that Slusheez's strategic initiatives may be effectively capturing consumer interest and driving sales growth in a competitive market.
Notable Products
In November 2024, the top-performing product from Slusheez was Watermelon Wave Distillate Disposable (1g) in the Vapor Pens category, maintaining its first-place rank for four consecutive months with a notable sales figure of 4474. Mango Punch Distillate Disposable (1g) secured the second position, consistently holding this rank except for a slight dip in September. Watermelon Wave Distillate Cartridge (1g) climbed to the third position, improving from fourth place in the previous two months. Strawberry Paradise Distillate Cartridge (1g) ranked fourth, showing a slight decline from its second-place position in September. Raspberry Lemonade Distillate Disposable (1g) entered the top five in November, moving down from its third-place rank in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
