Oct-2024
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Overview
Market Insights Snapshot
Slusheez has shown a promising upward trend in the Vapor Pens category in Washington. The brand's ranking improved steadily from 22nd in July 2024 to 16th by October 2024. This consistent climb in the rankings indicates a growing acceptance and popularity of Slusheez's products in the Washington market, which is further supported by the increase in sales from $356,065 in July to $647,581 in October. Such a performance suggests that Slusheez has been successfully capturing a larger share of the market, likely due to factors such as product quality, effective marketing strategies, or consumer preference shifts.
Despite the positive developments in Washington, Slusheez's absence from the top 30 rankings in other states or provinces across various categories could be a point of concern or an area of potential growth. The lack of presence in these rankings might imply challenges such as limited distribution, strong competition, or insufficient brand recognition outside Washington. This presents both a challenge and an opportunity for Slusheez to expand its footprint and replicate its success in Washington across other regions. Exploring these dynamics further could provide insights into how Slusheez can strategize for broader market penetration and category diversification.
Competitive Landscape
In the Washington Vapor Pens category, Slusheez has shown a promising upward trend in its rankings over the past few months, improving from a rank of 22 in July 2024 to 16 by October 2024. This positive trajectory indicates a growing market presence, likely driven by a significant increase in sales, which have surged notably by October. In comparison, Forbidden Farms has experienced a gradual decline in rank from 12 to 15, despite maintaining relatively stable sales figures. Meanwhile, Flipside has consistently stayed ahead of Slusheez, although its sales saw a dip in October. Buddies and AiroPro have fluctuated in the lower ranks, with Buddies showing a slight improvement in sales. These dynamics suggest that Slusheez is effectively capitalizing on market opportunities, positioning itself as a rising competitor in the Washington Vapor Pens market.
Notable Products
In October 2024, the top-performing product for Slusheez was Watermelon Wave Distillate Disposable (1g) in the Vapor Pens category, maintaining its first-place ranking from previous months with a notable sales figure of 4171 units. Mango Punch Distillate Disposable (1g) secured the second position, recovering from a dip to third place in September. Strawberry Paradise Distillate Cartridge (1g) ranked third, showing a consistent performance as it slightly dropped from its second-place position in September. Watermelon Wave Distillate Cartridge (1g) remained steady at fourth place since its introduction in September. Raspberry Lemonade Distillate Disposable (1g) entered the ranks in October, debuting at fifth place, indicating a positive reception in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.