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Dec-2024
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Overview
Market Insights Snapshot
Slusheez has shown a commendable upward trajectory in the Vapor Pens category within Washington over the last few months of 2024. Starting from a rank of 16 in September, the brand climbed to 14 in October, reached 13 in November, and maintained this position through December. This steady rise reflects a growing consumer preference for Slusheez's offerings in this category, possibly driven by innovative product features or competitive pricing. The sales figures also corroborate this trend, with a notable peak in November, suggesting a strong market presence during this period.
Interestingly, while Slusheez has made significant inroads in Washington's Vapor Pens market, there are categories or states where the brand did not make it into the top 30 rankings, indicating potential areas for growth or increased competition. The absence of Slusheez in these rankings could point to either a strategic focus on specific markets or a need to bolster their presence in other regions. This mixed performance across different states and categories underscores the competitive and dynamic nature of the cannabis market, where brands must continuously adapt and innovate to maintain and grow their market share.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Slusheez has shown a promising upward trajectory, moving from a rank of 16 in September 2024 to 13 by December 2024. This improvement indicates a positive reception and growing market presence, despite not being in the top 20 earlier. In comparison, Forbidden Farms maintained a steady rank, fluctuating slightly between 14 and 15, while Fire Bros. experienced a decline from 11 to 15 over the same period. Flipside and Regulator remained relatively stable, with Regulator consistently outperforming Slusheez in terms of rank. However, Slusheez's significant sales growth from October to November suggests a strong consumer demand, positioning it as a rising contender against these established brands.
Notable Products
In December 2024, the top-performing product for Slusheez was Watermelon Wave Distillate Disposable (1g) in the Vapor Pens category, maintaining its consistent first-place rank from previous months with sales of 4485 units. Mango Punch Distillate Disposable (1g) also held its second-place position, showing strong performance throughout the period. Watermelon Wave Distillate Cartridge (1g) remained in third place, with stable sales figures. Strawberry Paradise Distillate Cartridge (1g) continued to rank fourth, despite a slight dip in sales compared to November. Notably, Blueberry Burst Distillate Disposable (1g) entered the rankings in December at the fifth position, marking its debut in the dataset.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
