Jan-2025
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Overview
Market Insights Snapshot
In the state of Washington, Slusheez has shown consistent performance in the Vapor Pens category, maintaining its rank at 14th place from October 2024 through January 2025. This stability indicates a steady demand for their products, despite a slight decline in sales from November to January. The consistent ranking suggests that while there may be fluctuations in sales figures, Slusheez has managed to hold its ground against competitors in Washington's competitive market.
Interestingly, Slusheez's presence in the Vapor Pens category in Washington is notable, as the brand does not appear in the top 30 in other states or categories during the same period. This absence could be interpreted as a challenge for the brand to expand its reach or diversify its product offerings. However, it also highlights Washington as a key market for Slusheez, where they have established a strong foothold. The brand's strategy might benefit from analyzing the factors contributing to their success in Washington to replicate this performance in other states.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Slusheez has maintained a stable presence, consistently ranking at 14th place from October 2024 through January 2025, except for a brief improvement to 13th in November. This steadiness in rank suggests resilience amidst fluctuating market dynamics. Notably, Flipside has shown a stronger performance, climbing to 11th place in November and maintaining a higher rank than Slusheez throughout the period. Meanwhile, Fire Bros. experienced a decline, dropping from 12th to 15th, which could indicate potential opportunities for Slusheez to capture market share. Forbidden Farms also showed a slight improvement, moving up to 13th in January, surpassing Slusheez. Despite these shifts, Slusheez's sales trajectory reveals a peak in November, followed by a decline, which could be a focal point for strategic adjustments to enhance competitive positioning in the Washington vapor pen market.
Notable Products
In January 2025, the top-performing product for Slusheez was the Watermelon Wave Distillate Cartridge (1g), which climbed to the number one rank despite a decrease in sales to 2705 units. The Mango Punch Distillate Disposable (1g) maintained its consistent position at rank two, although its sales dropped from previous months. Notably, the Blueberry Burst Distillate Disposable (1g) entered the rankings at position three, marking its first appearance. The Strawberry Paradise Distillate Cartridge (1g) held steady at rank four, showing consistent performance over the months. Lastly, the Grape Soda Distillate Disposable (1g) remained at rank five, despite a decline in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.