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Jan-2025
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Overview
Market Insights Snapshot
Small A$$ Bud has shown a promising upward trajectory in the Maryland market within the Flower category. Initially ranked outside the top 30 in October 2024, the brand has steadily climbed to the 26th position by January 2025. This positive movement indicates a growing acceptance and popularity of their products among consumers in the state. The increase in sales from October to January, with a notable jump in December, suggests that the brand has successfully captured a larger market share, possibly due to strategic marketing or product improvements. However, the absence of rankings in other states could be an area of concern, hinting at a need for geographical expansion or increased competitiveness in those markets.
While Small A$$ Bud's performance in Maryland is commendable, it is crucial to analyze their standing in various categories to understand their overall market positioning. The brand's focus on the Flower category seems to be paying off, but the lack of presence in other categories might limit their potential growth. This could be a strategic decision to concentrate resources, or it might indicate a gap in their product offerings. The brand's continual rise in the Maryland rankings suggests that they are effectively capitalizing on the Flower segment, but diversifying into other categories could provide additional revenue streams and enhance their competitive edge across different states.
Competitive Landscape
In the competitive landscape of the Maryland flower category, Small A$$ Bud has shown a positive trajectory in terms of rank and sales over the past few months. Starting from a rank of 33 in October 2024, the brand improved its position to 26 by January 2025, indicating a consistent upward trend. This improvement is significant when compared to competitors like Belushi's Farm, which fluctuated between ranks 27 and 34, and Shore Natural Rx, which also experienced rank volatility. While Matter. and JustFLOWR maintained higher ranks, their sales showed a downward trend from November to January, contrasting with Small A$$ Bud's increasing sales figures. This suggests that Small A$$ Bud is gaining traction in the market, potentially due to effective marketing strategies or product offerings that resonate well with consumers, positioning it as a rising competitor in the Maryland flower market.
Notable Products
In January 2025, Gorilla Glue (14g) emerged as the top-performing product for Small A$$ Bud, securing the number one rank with notable sales of 965 units. Durban Dream Smalls (14g) maintained its strong performance, holding steady at the second position with an increase in sales from previous months. Ultimate Purple (14g) climbed to the third rank, showing a resurgence from its previous absence in the rankings. GMO Pie (14g) entered the top five for the first time, landing in fourth place. Duct Tape (14g) experienced a decline, dropping from the first position in December 2024 to fifth place in January 2025, despite strong sales at the end of the previous year.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
