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Nov-2024
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Overview
Market Insights Snapshot
In the Pre-Roll category, Smokes / The Grow has shown a fluctuating performance in Oregon over the past few months. Starting with a rank of 20 in August, the brand experienced a slight drop to 24 in September, before climbing back to 16 in October. However, by November, it slipped again to 21. This wavering rank is indicative of a competitive market, where Smokes / The Grow has managed to maintain a presence, though not consistently within the top 15. Notably, the sales figures reflect these movements, with a peak in October, suggesting a strong month for the brand despite the challenges in maintaining a steady rank.
Interestingly, the brand's absence from the top 30 in other states or categories is a critical point of analysis. This absence could be interpreted as a missed opportunity to expand its market presence beyond Oregon. The data suggests that while Smokes / The Grow has a foothold in the Pre-Roll category within Oregon, it has yet to replicate this success in other states or across different product categories. This could be due to various factors such as regional preferences, distribution challenges, or competitive pressures, highlighting potential areas for strategic growth and market penetration.
Competitive Landscape
In the competitive landscape of the Oregon Pre-Roll market, Smokes / The Grow has experienced fluctuating rankings over the past few months, indicating a dynamic positioning among its peers. In August 2024, Smokes / The Grow was ranked 20th, but it dropped out of the top 20 in September, only to rebound to 16th in October, before slipping to 21st in November. This volatility contrasts with competitors like Elysium Fields, which showed a steady improvement from 28th in August to 19th in November, and Bigfoot Bud Co, which climbed from 29th to 20th over the same period. Meanwhile, Derby's Farm experienced a decline from 18th in August to 23rd in November, suggesting a potential opportunity for Smokes / The Grow to capitalize on Derby's downward trend. Despite these shifts, Smokes / The Grow's sales figures reveal a notable increase in October, suggesting that while its rank may fluctuate, there is still a strong consumer demand for its products. Understanding these dynamics can help Smokes / The Grow strategize to stabilize and improve its market position against competitors.
Notable Products
In November 2024, the top-performing product from Smokes / The Grow was the Space Cadet Pre-Roll 10-Pack (5g), securing the number one rank with a notable sales figure of 1265 units. The Rogue River Skunk Pre-Roll 10-Pack (5g) followed as the second best-seller, with the Papaya Pre-Roll 10-Pack (5g) taking the third position. The Shaved Ice Pre-Roll 10-Pack (5g) maintained its fourth place ranking from October to November, showing consistent performance. The Sour Runtz Pre-Roll 10-Pack (5g) completed the top five, indicating a stable demand for pre-rolls in the market. Compared to previous months, the rankings for these products have shown a clear upward trend, especially for the top three, highlighting their growing popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
