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Oct-2024
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Overview
Market Insights Snapshot
Smokes / The Grow has shown a fluctuating performance in the Pre-Roll category within the state of Oregon. In July 2024, the brand was ranked 22nd, which slightly declined to 26th in August. By September, they barely held onto a spot in the top 30, ranking at 30th, but managed to climb back to 25th in October. This movement suggests a volatile presence in the market, with a notable dip in September sales, which could have impacted their ranking. Despite these fluctuations, the brand's ability to rebound in October indicates a potential recovery or strategic pivot that could be explored further.
It's important to note that Smokes / The Grow was not ranked in the top 30 in any other states or categories during this period. This absence points to either a highly competitive environment or a limited market presence outside of Oregon's Pre-Roll category. The brand's focus or success in other markets remains undisclosed, which could be an area of interest for further investigation. Understanding the factors that contributed to their ranking changes in Oregon might provide insights into their overall strategy and potential areas for growth or improvement.
Competitive Landscape
In the competitive landscape of the Oregon Pre-Roll category, Smokes / The Grow has shown a fluctuating performance over the past few months. Despite not making it into the top 20 in July and August 2024, Smokes / The Grow managed to climb back to the 25th position by October 2024. This upward movement indicates a potential recovery in sales, which had dipped significantly in September. In contrast, TKO / TKO Reserve experienced a notable decline, dropping from the 8th rank in July to 27th by October, suggesting a sharp decrease in consumer preference or market penetration. Meanwhile, PRUF Cultivar / PRŪF Cultivar and Mule Extracts maintained relatively stable positions, though they did not break into the top 20 either. Lifted Northwest also saw a decline, moving from 13th to 24th, but still maintained a higher rank than Smokes / The Grow. These dynamics suggest that while Smokes / The Grow is facing stiff competition, there is room for strategic improvements to regain and potentially surpass its competitors in the Oregon Pre-Roll market.
Notable Products
In October 2024, Memory Loss Pre-Roll 10-Pack (5g) emerged as the top-performing product for Smokes / The Grow, climbing from fifth place in September to secure the number one rank with impressive sales of 961 units. Darkside Purple Pre-Roll 10-Pack (5g), which held the top position in September, slipped to second place, showing a decrease in sales to 640 units. Pink Candy Pre-Roll 10-Pack (5g) made a significant jump from being unranked in September to third place in October. Crabby Dicks Pre-Roll 10-Pack (5g) debuted at fourth place, while Kryptonite Pre-Roll 10-Pack (5g) rounded out the top five. This shift in rankings highlights a dynamic competition in the Pre-Roll category, with new products gaining traction in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
