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Aug-2024
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Overview
Market Insights Snapshot
Smokes / The Grow has shown a dynamic performance in the Oregon market, particularly within the Pre-Roll category. The brand started strong in May 2024 with a ranking of 6th, but experienced a gradual decline over the subsequent months, falling to 19th place by August 2024. This downward trend is significant as it indicates potential challenges in maintaining consumer interest or facing increased competition. The month-over-month decrease in sales from $331,924 in May to $175,719 in August further underscores this trend. Despite this, maintaining a spot within the top 20 brands still reflects a solid market presence.
Interestingly, the brand's ranking trajectory suggests that while Smokes / The Grow was a top contender earlier in the summer, it struggled to sustain its position. Dropping from 7th place in June to 15th in July, and then to 19th in August, highlights the competitive nature of the Pre-Roll category in Oregon. This movement out of the top 10 could be seen as a red flag for stakeholders, signaling the need for strategic adjustments. The absence of rankings in the top 30 for other states or categories implies that the brand's influence may be more localized or less diversified, which could be a point of concern or an opportunity for expansion.
Competitive Landscape
In the Oregon Pre-Roll category, Smokes / The Grow has experienced notable fluctuations in its rank and sales over the past few months. Starting strong in May 2024 at rank 6, the brand saw a decline to rank 19 by August 2024. This downward trend in rank is mirrored by a decrease in sales from May's high to August's lower figures. In comparison, STiCKS also saw a decline in rank from 9 to 20 over the same period, although their sales remained relatively higher than Smokes / The Grow. Meanwhile, Avitas showed a significant upward trend, climbing from rank 41 in May to 18 in August, indicating a robust increase in sales. Kites and Piff Stixs also demonstrated varying performance, with Kites dropping out of the top 20 by August and Piff Stixs maintaining a more stable rank. These competitive dynamics suggest that while Smokes / The Grow has faced challenges, there are opportunities to regain market share by analyzing the strategies of rising competitors like Avitas.
Notable Products
In August 2024, the top-performing product for Smokes / The Grow was the Black Runtz Pre-Roll 10-Pack (5g) in the Pre-Roll category, with sales hitting 1020 units. Following closely was the Gelato Cake Pre-Roll 10-Pack (5g) ranked second, and the Sassy Shirley Pre-Roll 10-Pack (10g) in third place. The Wrecking Ball Pre-Roll 10-Pack (5g) and Fire Alien Urkle Pre-Roll 10-Pack (5g) secured the fourth and fifth positions, respectively. This month marked the first instance of these products being ranked, indicating a strong debut. Insights from previous months are not available, suggesting these products were newly introduced or not tracked earlier.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
