.svg){kind=small}
Dec-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Smokes / The Grow has shown varied performance across different states and categories, with notable shifts in their rankings. In the Pre-Roll category in Oregon, the brand experienced a significant rise in the rankings from September to October 2024, moving from 24th to 18th place. This upward movement suggests a positive reception and possibly effective marketing or product changes during that period. However, by December 2024, the brand's ranking dropped to 29th, indicating challenges in maintaining its position or increased competition in the market. The fluctuation in rankings underscores the dynamic nature of the cannabis market and the importance of strategic positioning.
While Smokes / The Grow managed to secure a spot in the top 30 for several months, the drop in December highlights the volatility that brands can face in the cannabis industry. Missing from the top 30 in some months indicates potential areas for improvement or shifts in consumer preferences. It's crucial for brands like Smokes / The Grow to analyze these trends and adapt accordingly to regain or maintain their market presence. The data suggests that while there are opportunities for growth, consistent performance requires ongoing adaptation to market demands and trends.
Competitive Landscape
In the competitive landscape of Oregon's Pre-Roll category, Smokes / The Grow experienced notable fluctuations in its ranking over the last few months of 2024. Starting strong with a rank of 24 in September, Smokes / The Grow climbed to 18 in October, showcasing a significant improvement in market position. However, by December, the brand slipped to 29, indicating a potential challenge in maintaining its competitive edge. This decline in rank coincided with a drop in sales, suggesting that market dynamics or consumer preferences may have shifted. Competitors such as Kleen Karma Gardens and Emerald Extracts showed upward trends, with Kleen Karma Gardens improving from 43 to 28 and Emerald Extracts from 62 to 27, potentially capturing market share from Smokes / The Grow. Meanwhile, Grown Rogue and Gud Gardens maintained relatively stable positions, suggesting a steady consumer base. These dynamics highlight the competitive pressures Smokes / The Grow faces and the need for strategic adjustments to regain its upward momentum in the Oregon Pre-Roll market.
Notable Products
In December 2024, the top-performing product for Smokes / The Grow was Goat 2.0 Pre-Roll 10-Pack (5g) which secured the number one rank with notable sales of 547 units. Space Cadet Pre-Roll 10-Pack (5g) followed closely, dropping from first to second place compared to November 2024. Sour Runtz Pre-Roll 10-Pack (5g) improved its position, climbing from fifth to third place. Rogue River Skunk Pre-Roll 10-Pack (5g) experienced a decline, moving from second in November to fourth in December. Sugar Daddy Pre-Roll 10-Pack (5g) entered the top five for the first time in December, indicating a positive growth trajectory.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
