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Jan-2025
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Overview
Market Insights Snapshot
Smokey Point Productions (SPP) has shown varied performance across different product categories in Washington. In the Flower category, SPP's ranking fluctuated slightly, moving from 19th in October 2024 to 26th by January 2025. This downward trend suggests competitive pressures or shifts in consumer preferences. Meanwhile, in the Pre-Roll category, SPP was absent from the top 30 brands in November 2024, indicating a potential struggle in maintaining market presence, but they reappeared in December and January, ranking 84th and 82nd, respectively. This re-entry into the rankings, albeit lower, may point to efforts to regain market share.
In the Vapor Pens category, SPP experienced a notable decline in their ranking, dropping from 56th in October 2024 to 77th by January 2025. This consistent fall in ranking could highlight challenges in this segment, possibly due to increased competition or a shift in consumer preferences toward other brands or product types. The sales figures for Vapor Pens also reflect this downward trend, with a significant decrease from October to January. The overall performance of SPP across these categories in Washington indicates a need for strategic adjustments to address these challenges and potentially capitalize on emerging market opportunities.
Competitive Landscape
In the competitive landscape of the Washington Flower category, Smokey Point Productions (SPP) has experienced fluctuating rankings over the past few months, indicating a dynamic market position. Starting at rank 19 in October 2024, SPP saw a decline to rank 26 by January 2025. This downward trend suggests increased competition and challenges in maintaining market share. Notably, Ooowee, which started at rank 13 in October, also experienced a decline, ending at rank 25 in January, indicating potential market volatility. Meanwhile, Falcanna showed a positive trajectory, moving from rank 43 in October to rank 28 in January, suggesting an effective strategy in capturing more market share. Similarly, EZ Flower improved its rank from 25 in October to 24 in January, despite a dip in the middle months. These shifts highlight the competitive pressure on SPP, emphasizing the need for strategic adjustments to regain and enhance its market position in Washington's Flower category.
Notable Products
In January 2025, the top-performing product for Smokey Point Productions (SPP) was the Gelato Punch Live Resin Cartridge (1g) in the Vapor Pens category, achieving the number one rank with sales of 872 units. Following closely, Blueberry Muffin Smalls (7g) and Gelato Punch Smalls (7g) in the Flower category both secured the second rank, indicating a tie in sales performance. The Blueberry Muffin Shatter Infused Pre-Roll 2-Pack (1g) made its debut in the Pre-Roll category at the third position. Notably, Orange Fruit Snax Smalls (7g) dropped from third in December 2024 to fourth place in January 2025, reflecting a slight decrease in sales. The consistent presence of Blueberry Muffin Smalls highlights its steadily increasing popularity, moving from fourth in October 2024 to second in January 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
