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Jan-2025
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Overview
Market Insights Snapshot
Sneakers has shown a dynamic performance across various categories and states, with notable movements in the Pre-Roll category in Arizona. The brand experienced fluctuations in its rankings, moving from 19th in October 2024 to 17th by January 2025. Despite a decrease in sales from October to January, Sneakers managed to climb the rankings, indicating effective strategies that may have improved their market positioning even amidst sales volatility. Notably, the brand was not present in the top 30 for some categories in other states, suggesting areas where growth opportunities might be explored or challenges are being faced.
In Arizona, the Pre-Roll category performance of Sneakers provides a glimpse into the brand's resilience and adaptability. While sales figures experienced a downward trend from October 2024 through January 2025, the improvement in ranking suggests that Sneakers has been able to maintain or even increase its market share relative to competitors. This could be an indicator of strategic shifts or consumer loyalty that has bolstered their standing despite overall market challenges. The absence of Sneakers in the top 30 for other categories or states might reflect competitive pressures or different consumer preferences, pointing to potential areas for market expansion or product innovation.
```Competitive Landscape
In the competitive landscape of the Pre-Roll category in Arizona, Sneakers has shown a notable upward trajectory in rank from December 2024 to January 2025, moving from 20th to 17th position. This improvement comes despite a slight dip in sales from November to December, indicating a potential strengthening of brand presence or customer loyalty. In contrast, Roaring 20s experienced a significant drop from 11th in October to 20th by January, which could suggest market share opportunities for Sneakers. Meanwhile, Dutchie maintained a stable rank around 15th, but with declining sales, potentially signaling vulnerability. Interestingly, Connected Cannabis Co. made a notable leap from outside the top 20 to 16th place by January, reflecting a competitive pressure that Sneakers will need to monitor closely. Overall, these dynamics highlight a competitive yet opportunistic market environment for Sneakers in Arizona's Pre-Roll segment.
Notable Products
In January 2025, Sneakers saw its top-performing product as the Energizer - Jenny Kush Pre-Roll (1g) in the Pre-Roll category, which ascended to the number one rank with sales reaching 1833 units. The Jenny Kush Pre-Roll 5-Pack (2.5g) maintained its strong position at rank two, indicating consistent demand. The Unwind - LA Confidential Pre-Roll (1g) made a notable entry, securing the third rank. Golden Lemons Pre-Roll (1g) and Unwind - LA Confidential Pre-Roll 5-Pack (2.5g) followed closely, ranking fourth and fifth respectively. Compared to previous months, these products have shown significant movement, with Energizer - Jenny Kush Pre-Roll (1g) climbing from fourth to first, highlighting its rising popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
