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Oct-2024
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Overview
Market Insights Snapshot
In the state of Arizona, Sneakers has shown a fluctuating performance in the Pre-Roll category over the past few months. Starting in July 2024, Sneakers was ranked 19th, showing a slight improvement in August as they moved up to 16th place. However, the brand experienced a downturn in September, dropping to 18th, and further declined to 20th by October. This downward trend is also reflected in their sales figures, which have consistently decreased from July to October, with October sales being the lowest at $97,374. This indicates a need for Sneakers to reassess their market strategy in Arizona to regain their footing in the Pre-Roll category.
When examining the broader market performance of Sneakers across different states and categories, it is notable that their presence is not as strong in some areas, as evidenced by their absence from the top 30 rankings in certain states and categories. This could signal potential opportunities for Sneakers to expand their market reach and enhance their brand visibility. While the detailed rankings and sales figures across all states and categories are not fully disclosed here, the data suggests that Sneakers may benefit from focusing on strategic growth areas to improve their competitive standing and capitalize on emerging market trends.
Competitive Landscape
In the competitive landscape of the Arizona pre-roll category, Sneakers has experienced notable fluctuations in its ranking and sales over the past few months. Starting from July 2024, Sneakers held the 19th position, improving to 16th in August, but then slipping to 18th in September and further to 20th in October. This downward trend in ranking correlates with a significant decrease in sales, from a high in July to a lower figure by October. In contrast, FENO showed a more stable performance, maintaining a rank close to Sneakers but with a slight improvement in October, potentially indicating a more resilient market strategy. Meanwhile, Space Rocks and Caviar Gold have shown upward momentum, with Space Rocks surpassing Sneakers in October. The entry of Connected Cannabis Co. into the top 30 by September suggests increasing competition, which could further impact Sneakers if strategic adjustments are not made to regain its earlier market position.
Notable Products
In October 2024, the top-performing product for Sneakers was Snooze - D Star Pre-Roll (1g), maintaining its first-place rank from the previous two months, despite a slight drop in sales to 1773 units. Chill - Apples And Bananas Pre-Roll (1g) climbed to the second position, improving from its consistent third-place ranking in August and September, with notable sales of 1367 units. Energize - Apple Sundae Pre-Roll (1g) moved up to third place from fourth, showing a positive trend in its ranking. Jet Fuel Gelato Pre-Roll (1g) made its debut in the rankings, securing the fourth position. Chill - Golden Lemons Pre-Roll 5-Pack (2.5g) entered the list at fifth place, indicating a strong performance for a new entry.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
