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Dec-2024
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Overview
Market Insights Snapshot
Sneakers has shown varying performance across different states and categories, with notable trends in the Pre-Roll category in Arizona. In this state, Sneakers remained within the top 30 brands, albeit with some fluctuations. Starting at the 18th position in September 2024, the brand saw a slight decline, dropping to 24th in November before recovering slightly to 21st by December. This movement suggests a competitive market environment, where maintaining a steady rank requires consistent performance and strategic positioning.
While Sneakers managed to stay in the rankings in Arizona, the absence of their rank in other states and categories indicates areas where the brand might need to enhance its presence or reconsider its strategy. The decline in sales from September to November, followed by a slight uptick in December, highlights potential seasonal trends or the impact of promotional activities. The brand's performance in Arizona serves as a microcosm of its overall market strategy, reflecting both challenges and opportunities for growth across different regions.
Competitive Landscape
In the competitive landscape of the Arizona pre-roll category, Sneakers has experienced notable fluctuations in its ranking and sales performance over the last few months of 2024. Starting in September, Sneakers held the 18th position, but by November, it had dropped out of the top 20, indicating a challenging period for the brand. Although it regained some ground in December, rising to 21st place, this still reflects a downward trend compared to its initial standing. In contrast, competitors like Roaring 20s have shown a more robust performance, climbing to 11th place in October and maintaining a higher rank than Sneakers throughout the period. Meanwhile, Presidential and Mohave Cannabis Co. have also demonstrated resilience, with Presidential re-entering the top 20 in November and Mohave Cannabis Co. maintaining a consistent presence. These dynamics suggest that Sneakers may need to reassess its strategies to compete more effectively in this evolving market.
Notable Products
In December 2024, the top-performing product for Sneakers was Snooze - D Star Pre-Roll (1g) in the Pre-Roll category, maintaining its consistent number one rank from previous months with sales of 1763 units. Jenny Kush Pre-Roll 5-Pack (2.5g) made a significant debut, securing the second position with notable sales figures. Energizer - Jenny Kush Pre-Roll (1g) followed closely, ranking third. Chill - Golden Lemons Pre-Roll 5-Pack (2.5g) experienced a slight drop from its previous second position in November to fourth place in December. Snooze - Tiramisu Pre-Roll 5-Pack (2.5g) rounded out the top five, highlighting a competitive market for Sneakers' Pre-Roll products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
