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Oct-2024
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Overview
Market Insights Snapshot
In the state of New York, Snoozy has shown a consistent presence in the Edible category over the past few months. Starting from a rank of 22 in July 2024, Snoozy improved its position to 16 in August, further climbing to 15 in September. However, the brand saw a slight decline to rank 17 in October. This movement indicates a strong performance in the summer months, with a minor setback as the fall season began. Despite the dip in October, the sales figures demonstrate a robust market presence, particularly highlighted by the significant sales jump from July to August.
While Snoozy has maintained a presence within the top 30 in the Edible category in New York, the absence of rankings in other states or categories suggests opportunities for expansion or areas needing improvement. Being unranked in other regions or categories could indicate untapped markets or a need for strategic adjustments. The brand's ability to stay within the top 20 in New York showcases its potential, but exploring and establishing a foothold in additional markets could be pivotal for future growth. The trends in New York might serve as a blueprint for success in other areas, provided Snoozy can replicate its strategies effectively.
Competitive Landscape
In the competitive landscape of the Edible category in New York, Snoozy has shown a dynamic shift in its market position over the past few months. Starting from a rank of 22 in July 2024, Snoozy improved significantly to reach 16 in August and 15 in September, before slightly dropping to 17 in October. This fluctuation in rank suggests a competitive environment, with brands like Rezinators experiencing a notable decline from rank 11 in July to 18 in October, despite initially higher sales figures. Meanwhile, Generic AF maintained a relatively stable position, consistently ranking around 15, which indicates strong brand loyalty or effective marketing strategies. The Bettering Company also showed resilience, bouncing back to rank 16 in October after a dip in August. Snoozy's trajectory, marked by a significant sales increase from July to August, suggests potential for growth, but the brand must navigate the competitive pressures from both stable and fluctuating competitors to maintain and improve its market standing.
Notable Products
In October 2024, the top-performing product from Snoozy was the CBD/THC/CBN 10:10:5 Raspberry Flavored Bedtime Chews 20-Pack, maintaining its first-place ranking consistently since July, with sales reaching 1531 units. The CBD/THC 4:1 Strawberry Flavored Relief Chews 20-Pack also held steady in the second position, showing a notable increase in sales from September to October. The CBD/CBG/THC 1:1:1 New Morning Highs Orange Flavored Daytime Gummies 20-Pack remained in third place, indicating stable consumer demand. Meanwhile, the Sleep with Benefits - CBD/THC/CBN 1:1:1 Raspberry Flavored Bedtime Gummies 20-Pack continued its fourth-place streak, although its sales saw a slight decrease compared to September. Overall, Snoozy's product rankings have shown remarkable consistency over the months, reflecting strong brand loyalty and product satisfaction among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
