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Nov-2024
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Overview
Market Insights Snapshot
Sofa King Tasty has shown varying performance across different states and product categories, with notable trends in their rankings. In the edible category in Arizona, the brand has experienced a slight decline in its rankings over the past few months, moving from 11th place in August 2024 to 15th place by November 2024. This downward trend coincides with a decrease in sales from $163,450 in August to $144,796 in November, indicating potential challenges in maintaining their competitive edge in this market. Despite these challenges, the brand remains within the top 15, suggesting a strong presence in the Arizona edibles category.
In other states and categories, Sofa King Tasty's performance is varied, with some areas showing strength while others reveal opportunities for improvement. Notably, the absence of ranking in certain states and categories indicates areas where the brand is not making it to the top 30, which could be seen as a potential area for growth or a sign of competitive pressure. This mixed performance highlights the dynamic nature of the cannabis market, where brands must continuously adapt and innovate to maintain or improve their standings. Sofa King Tasty's ability to navigate these challenges will be crucial in defining its future success across different regions and product lines.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Arizona, Sofa King Tasty has experienced notable shifts in its ranking over the past few months, reflecting dynamic market conditions. In August 2024, Sofa King Tasty held the 11th position, but by November 2024, it had slipped to 15th. This decline in rank is mirrored by a decrease in sales from September to November, suggesting increased competition and potential challenges in maintaining market share. In contrast, Good Tide showed a strong performance, climbing from 15th in August to 11th in October before settling at 14th in November, with a significant spike in sales in October. Meanwhile, Sublime maintained a relatively stable presence, hovering around the 13th to 15th positions, indicating consistent consumer demand. The upward trajectory of Haze & Main, moving from 18th to 16th, suggests a growing appeal, while Amy & Al's showed slight improvement, moving up from 20th to 18th. These trends highlight the competitive pressures Sofa King Tasty faces and underscore the importance of strategic marketing and product differentiation to regain its competitive edge.
Notable Products
In November 2024, Sofa King Tasty's top-performing product was Sativa Cherry Gummies (100mg) in the Edible category, maintaining its first-place ranking from October with sales of 3447 units. Sativa Watermelon Gummies (100mg), also in the Edible category, held the second position, consistent with its ranking in the previous month. Bite Me Brownies (100mg) showed a significant rise, moving from fifth place in October to third in November, indicating a notable increase in consumer preference. Hybrid Orange Gummies (100mg) remained steady in fourth place, showing consistent performance across the months. Skunkee (1g) in the Flower category dropped from third to fifth place, reflecting a decrease in sales momentum from October to November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
