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Dec-2024
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Overview
Market Insights Snapshot
In the state of Missouri, SoGanja has shown a remarkable performance in the Beverage category. Starting from a rank of 7 in September 2024, the brand improved to 5th place in October, briefly dropped to 6th in November, and then surged to 4th place by December. This upward trend is accompanied by a significant increase in sales, indicating strong consumer demand and effective market strategies. However, in the Concentrates category, SoGanja was not in the top 30 in September, which could be seen as a missed opportunity. Despite this, the brand made a notable comeback, reaching the 30th position by December, suggesting a positive trajectory in this segment as well.
On the other hand, SoGanja's presence in the Flower category within Missouri appears to be limited, as the brand only ranked 55th in September and did not make it into the top 30 in subsequent months. This absence from the top rankings may indicate challenges in penetrating this highly competitive category. The brand's performance across these categories highlights both its strengths and areas for potential growth. While the Beverage category continues to be a stronghold for SoGanja, the Concentrates and Flower segments present opportunities for further development and market expansion.
Competitive Landscape
In the Missouri concentrates market, SoGanja has shown a promising upward trajectory in the latter part of 2024, climbing from a rank of 45 in October to 30 by December. This improvement in rank is indicative of a significant increase in sales, positioning SoGanja as a rising competitor. In contrast, CAMP Cannabis experienced a volatile period, peaking at rank 14 in November before dropping to 31 in December, suggesting potential instability or market saturation. Meanwhile, Dark Horse Cannabis maintained a relatively stable presence, fluctuating between ranks 19 and 28, which could indicate a steady consumer base. Notably, The Standard was absent from the top 20 in November, highlighting a potential gap that SoGanja capitalized on to improve its market position. Overall, SoGanja's consistent rise in rank and sales suggests a growing brand recognition and consumer preference in Missouri's concentrates category.
Notable Products
In December 2024, the top-performing product from SoGanja was Blue Buzzberry Soda (25mg THC, 12oz), which climbed to the first rank with notable sales of 1251 units, marking a significant increase from its third position in November. Galactic Grape Live Resin Soda (25mg) maintained a strong second position for the second consecutive month, showcasing consistent demand. Starberry Cream Live Resin Soda (25mg), which had held the top spot for the previous three months, slipped to third place, indicating a shift in consumer preference. Rocket Rootbeer Giddy Up Live Rosin Soda (25mg) remained stable in fourth position, while Sour Tsunami Live Sauce (1g) made its debut in the rankings at fifth place. This dynamic shift in rankings highlights the growing competition and changing trends within the beverage category of SoGanja's product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
