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Jan-2025
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Overview
Market Insights Snapshot
Solei has demonstrated a notable presence across various categories in the Canadian cannabis market, with varying degrees of success in different provinces. In Alberta, Solei's performance in the Beverage category has been consistent, maintaining an 11th place ranking from October to December 2024 and improving to 10th in January 2025. This steady climb is indicative of a positive reception and increasing consumer demand. However, the brand's absence from the top 30 in the Capsules category until January 2025, when it entered at 12th place, highlights an area where Solei has room for growth. In the Topical category, Solei has maintained a strong position, consistently ranking 4th, which suggests robust consumer loyalty and market strength in this segment.
In Ontario, Solei's Beverage category has shown stability with a consistent 10th place ranking, despite fluctuations in sales figures. This stability may indicate a solid market presence and consumer base. In contrast, the Oil category saw a slight dip in rankings from 15th to 18th before recovering to 14th by January 2025, suggesting some volatility. Meanwhile, in Saskatchewan, Solei has excelled in the Topical category, maintaining a top position throughout the observed period, which underscores its dominance and strong brand recognition in this niche market. However, the Pre-Roll category in British Columbia presents a challenge, as Solei did not break into the top 30, highlighting potential areas for strategic improvement.
Competitive Landscape
In the Ontario beverage category, Solei consistently maintained its position at rank 10 from October 2024 to January 2025, indicating a stable presence in the market. Despite this stability, Solei faces stiff competition from brands like Bubble Kush, which held a slightly higher rank at 9 throughout the same period and demonstrated a significant upward trend in sales, particularly in December 2024 and January 2025. Meanwhile, Mary Jones consistently outperformed Solei, holding the 8th position with notably higher sales figures. On the other hand, Keef Cola and TeaPot showed some fluctuations in rank, with Keef Cola improving from 16th to 12th and TeaPot from 12th to 11th, yet neither surpassed Solei's rank during this period. Solei's consistent ranking suggests a loyal customer base, but the brand may need to strategize to boost sales and climb the ranks amidst growing competition.
Notable Products
In January 2025, the top-performing product from Solei was the CBD Dragonfruit Watermelon Sparkling Water (25mg CBD) in the Beverage category, maintaining its first-place rank for four consecutive months with a sales figure of 8794. The CBD Mango Passionfruit Sparkling Soda (25mg CBD) also held steady in the second position across the same period. The CBG/THC 2:1 Peach Cranberry Cold Brew Tea (10mg CBG, 5mg THC, 12oz) remained consistently in third place, showing stable performance. Slims - Free Pre-Roll 10-Pack (4g) continued to rank fourth, unchanged from December. The CBD/THC 2:1 Wildberry Hibiscus Cold Brew Tea (10mg CBD, 5mg THC) maintained its fifth-place position for the second consecutive month, demonstrating consistent demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
