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Nov-2024
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Overview
Market Insights Snapshot
In the Canadian cannabis market, Solei has shown varied performance across different provinces and product categories. In Alberta, Solei has maintained a consistent presence in the Beverage category, holding steady at rank 11 from August through November 2024. However, in the Oil category, Solei re-emerged in November at rank 11 after not appearing in the top 30 in September and October, indicating a potential resurgence. Their Pre-Roll category performance in Alberta has been less impressive, consistently ranking outside the top 50, which may suggest a need for strategic adjustments. In the Topical category, Solei has consistently held the 4th position, showcasing a strong foothold in this segment.
In Ontario, Solei's Beverage category performance has seen a slight decline, slipping from rank 9 to 10 by November, yet it remains a top competitor. The Oil category has shown a positive trend, improving from rank 19 in August to 14 by November. This upward movement suggests growing consumer interest or improved distribution strategies. In Saskatchewan, Solei's dominance in the Topical category is noteworthy, although it dropped from the top spot to rank 2 in November. Meanwhile, in the Pre-Roll category in British Columbia, Solei's rankings show a recovery from outside the top 30 in September to rank 83 by November, indicating a potential comeback in this competitive market.
Competitive Landscape
In the competitive landscape of the beverage category in Ontario, Solei has maintained a stable position, ranking 9th in both August and September 2024, before slightly dropping to 10th in October and November 2024. This consistency in rank, despite a gradual decline in sales over the months, highlights a relatively stable market presence. Notably, Mary Jones consistently outperformed Solei, holding the 8th rank throughout the period, indicating a stronger foothold in the market. Meanwhile, Bubble Kush showed an upward trend, surpassing Solei in October and November by climbing from 12th in August to 9th in the latter months. This shift suggests that while Solei maintains a solid position, competitors like Bubble Kush are gaining momentum, potentially impacting Solei's market share if the trend continues. Additionally, RIFF and TeaPot remained lower in rank, with RIFF fluctuating between 11th and 13th, and TeaPot improving from 15th to 11th, indicating varied competitive pressures in the market.
Notable Products
In November 2024, the top-performing product for Solei was the CBD Dragonfruit Watermelon Sparkling Water (25mg CBD) in the Beverage category, maintaining its number one rank from previous months despite a slight decrease in sales to 7325 units. The CBD Mango Passionfruit Sparkling Beverage (25mg CBD) held steady at the second position, continuing its consistent performance since September. The CBG/THC 2:1 Peach Cranberry Cold Brew Tea (10mg CBG, 5mg THC, 12oz) improved its ranking to third place, recovering from a dip in October. Meanwhile, the Slims - Free Pre-Roll 10-Pack (4g) maintained its fourth place, showcasing stable sales figures. Notably, the Slims - Balance Pre-Roll 10-Pack (4g) re-entered the rankings in fifth place, indicating a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
