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Jan-2025
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Overview
Market Insights Snapshot
In the state of Washington, Soulshine Cannabis has shown a consistent presence in the Beverage category, maintaining a steady rank of 15 from October through December 2024. However, their absence from the top 30 in January 2025 could indicate a potential decline in market presence or an increase in competition. This consistency in earlier months might suggest a loyal customer base or effective marketing strategies, but the drop-off in January warrants attention for future strategic adjustments. Notably, sales figures in this category have seen a downward trend from October to December, highlighting a potential area for growth or reevaluation of their product offerings.
In other categories, Soulshine Cannabis's performance is more varied. For Flower and Pre-Roll categories in Washington, the brand did not make it into the top 30 rankings past October 2024, suggesting either a niche market presence or heightened competition. The Flower category saw Soulshine Cannabis at rank 83 in October, while Pre-Rolls were at rank 96, indicating a need for enhanced market strategies or product innovation to climb the ranks. The absence from the rankings in subsequent months could either reflect a strategic withdrawal or a challenge in maintaining competitive advantage in these segments.
Competitive Landscape
In the competitive landscape of the Washington beverage category, Soulshine Cannabis has maintained a consistent rank of 15th from October to December 2024, before dropping out of the top 20 by January 2025. This steady position was challenged by brands like Mobius, which consistently ranked higher, holding the 12th position initially and then slightly declining to 14th by January 2025. Despite Mobius's drop, their sales remained significantly higher than Soulshine Cannabis, indicating a strong market presence. Meanwhile, Fractal Infused and Sinners & Saints hovered around Soulshine's rank but did not surpass it, suggesting a competitive but stable environment. The emergence of Cormorant in January 2025 at the 15th position highlights a new competitive threat as Soulshine Cannabis dropped out of the rankings. These dynamics suggest that while Soulshine Cannabis has maintained a stable presence, it faces increasing competition and potential market share erosion from both established and emerging brands.
Notable Products
In January 2025, the top-performing product from Soulshine Cannabis was the Narnia Hash Infused Pre-Roll 2-Pack (1g), which climbed to the number one rank with sales of 454 units. Following closely was the Narnia Pre-Roll 2-Pack (1g), ranking second, and the Chemhead Pre-Roll 2-Pack (1g) securing the third position. The Lodi Dodi (3.5g) fell from its previous top position in December 2024 to fourth place in January 2025, indicating a shift in consumer preference towards pre-rolls. The Ice Cream Cake Pre-Roll 2-Pack (1g) debuted in the rankings at fifth place, highlighting its growing popularity. This shift suggests a strong consumer trend towards pre-roll products within the Soulshine Cannabis lineup for the month of January 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
