.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Soulshine Cannabis has shown varied performance across different product categories in the state of Washington. In the Beverage category, the brand maintained a consistent ranking of 12th place from July to September 2024, before dropping slightly to 14th place in October. This could indicate a slight decline in market competitiveness or consumer preference shifts. In the Flower category, Soulshine Cannabis experienced some fluctuations, ranking 66th in July, dropping to 80th in August, and then improving to 69th in September, before settling at 74th in October. This movement suggests a volatile but resilient presence in the Flower market, which might be influenced by seasonal trends or product innovations by competitors.
In the Concentrates category, Soulshine Cannabis showed an upward trend from July to September, improving from 87th to 72nd place; however, the absence of an October ranking indicates that the brand did not make it into the top 30, which could be a cause for concern regarding its competitive edge in this segment. Meanwhile, the Pre-Roll category saw a continuous decline from 76th in July to 95th in October, highlighting challenges in maintaining consumer interest or supply chain issues. The overall sales figures reflect these movements, with notable fluctuations, particularly in the Beverage category, where sales saw a significant drop from September to October. This data provides key insights into Soulshine Cannabis's market dynamics in Washington, with room for strategic adjustments to enhance performance.
Competitive Landscape
In the competitive landscape of the Washington Flower category, Soulshine Cannabis has experienced fluctuations in its rank over the past few months, with a notable decline from July to October 2024. Despite starting at the 66th position in July, Soulshine Cannabis dropped to 80th in August, slightly recovered to 69th in September, and then slipped again to 74th in October. This downward trend in rank correlates with a decrease in sales, indicating potential challenges in maintaining market share. In contrast, Washington Bud Company showed a consistent improvement, climbing from 80th in July to 62nd in October, accompanied by an upward sales trajectory. Meanwhile, Rochester Farms experienced a rank drop from 57th in July to 71st in October, mirroring Soulshine's challenges, yet they maintained higher sales figures. Brands like Dog House and Equinox Gardens also faced rank volatility, with Dog House ending October just one rank above Soulshine, and Equinox Gardens closely trailing. These dynamics suggest that while Soulshine Cannabis faces competitive pressures, there are opportunities to strategize for regaining rank and boosting sales in the Washington Flower market.
Notable Products
In October 2024, Narnia (3.5g) from Soulshine Cannabis emerged as the top-performing product, reclaiming its number one position in the Flower category with sales of 1,252 units. The Narnia Hash Infused Pre-Roll 2-Pack (1g) slipped to second place in the Pre-Roll category after leading in September. Lodi Dodi (3.5g) saw a decline, moving to third place in the Flower category from its previous second position. The Lodi Dodi Pre-Roll 2-Pack (1g) debuted in the rankings at fourth place in the Pre-Roll category. Watermelon Bubble Hash Shot (100mg THC, 4oz) dropped to fifth place in the Beverage category, indicating a significant decrease from its prior fourth-place ranking in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
