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Nov-2024
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Overview
Market Insights Snapshot
Soulshine Cannabis has exhibited varied performance across different product categories in Washington. In the Beverage category, the brand maintained a steady presence, holding the 12th position in both August and September 2024, but saw a slight decline to 14th in October and November. This suggests a relatively stable but slightly weakening market position. Conversely, in the Concentrates category, Soulshine Cannabis did not make it into the top 30 rankings for October and November, indicating a significant drop in competitive standing after ranking 74th in September. This absence from the top 30 could be indicative of increased competition or a decline in consumer preference for their concentrate products.
In the Flower category, Soulshine Cannabis hovered around the 75th rank in August and September, with a slight drop to 76th in October before disappearing from the top 30 in November. This trend might suggest challenges in maintaining market share against competitors. Meanwhile, in the Pre-Roll segment, the brand experienced a consistent decline from 83rd in August to 99th by November, pointing towards a persistent struggle in this category. The absence from the top 30 in both Concentrates and Flower categories by November highlights potential areas for strategic improvement to regain market position and enhance brand visibility in Washington.
Competitive Landscape
In the Washington Pre-Roll market, Soulshine Cannabis has experienced a notable decline in its ranking and sales over the past few months. Starting from a rank of 83 in August 2024, Soulshine Cannabis fell to 99 by November 2024, indicating a significant drop in its competitive standing. This downward trend in rank is mirrored by a consistent decrease in sales, suggesting challenges in maintaining market share. In contrast, Viking Cannabis showed an upward trajectory, improving its rank from 95 in August to 86 in November, with sales reflecting this positive trend. Meanwhile, Washington Bud Company demonstrated resilience, rebounding from a rank of 96 in October to 89 in November, indicating a recovery in market position. Constellation Cannabis, despite a strong start in August, was not ranked in November, highlighting volatility in the market. These dynamics suggest that Soulshine Cannabis faces increasing competition and may need to reassess its strategies to regain its footing in the Washington Pre-Roll category.
Notable Products
In November 2024, Narnia (3.5g) maintained its top position as the best-selling product from Soulshine Cannabis, with sales reaching 774 units. Jack (1g) emerged as a new entrant in the rankings, securing the second spot. Lodi Dodi Pre-Roll 2-Pack (1g) climbed up to third place from its previous fourth position in October. Lodi Dodi (3.5g) experienced a drop in its ranking, moving from second to fourth place. The Watermelon Bubble Hash Shot (100mg THC, 4oz) entered the top five, ranking fifth, while previously unranked in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
