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Sep-2024
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Overview
Market Insights Snapshot
Sour Bhotz, a prominent player in the Edible category, has shown notable performance fluctuations in the state of Oregon over recent months. From June to August 2024, the brand consistently held the 9th position, indicating a stable presence in the top 10 brands. However, a decline was observed in September 2024, when Sour Bhotz dropped to the 11th position. This movement suggests a slight decrease in market traction, which may be attributed to various factors such as competitive dynamics or seasonal demand variations. Despite this dip, the brand's ability to maintain a top 11 ranking highlights its resilience and established customer base within the state.
Examining the sales figures, Sour Bhotz experienced a peak in July 2024, with sales reaching a significant level before declining in the subsequent months. This trend suggests that while the brand successfully capitalized on mid-year market opportunities, it faced challenges in sustaining that momentum towards the end of the third quarter. The absence of rankings in other states or provinces indicates that Sour Bhotz has not yet penetrated the top 30 in those markets, which could be seen as an area for potential growth or a missed opportunity. The brand's performance in Oregon underscores the importance of strategic marketing and product innovation to maintain and improve its standing in a competitive edible market landscape.
Competitive Landscape
In the competitive landscape of the Edible category in Oregon, Sour Bhotz has experienced notable shifts in its market position from June to September 2024. Initially holding a steady 9th rank from June to August, Sour Bhotz saw a decline to 11th place in September, indicating a potential challenge in maintaining its earlier momentum. This drop in rank coincides with a significant decrease in sales, contrasting with competitors like Mr. Moxey's, which improved its position from 11th to 10th, and Private Stash, which climbed from 10th to 9th place in September. Meanwhile, beaucoup maintained a consistent presence, holding steady at 12th place in August and September, suggesting stable performance. The fluctuations in rankings and sales for Sour Bhotz highlight the dynamic nature of the market and underscore the importance of strategic adjustments to regain its competitive edge.
Notable Products
In September 2024, the top-performing product for Sour Bhotz was Fruit Punch Gummies (100mg), which reclaimed its number one ranking after a dip to fourth place in August. Watermelon Gummy (100mg) emerged as the second best-selling product with sales of 2828 units, despite not being ranked in the previous months. White Cherry Gummy (100mg) maintained a strong presence, securing the third spot, a slight drop from its second place in July. Pineapple Gummies (100mg) followed closely in fourth place, showing consistency in its sales performance. Marionberry Gummy (100mg) experienced a significant drop, falling to fifth place after peaking at second in August, indicating a decrease in consumer preference for this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
