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Jan-2025
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Overview
Market Insights Snapshot
Sour Bhotz has demonstrated a consistent presence in the Edible category within Oregon, maintaining a position within the top 20 brands over the last few months. Specifically, they have oscillated between the 17th and 19th ranks from October 2024 to January 2025. This stability suggests a steady demand for their products, although the slight drop in sales from October to November indicates some volatility in consumer purchasing behavior. Despite this, their ability to remain in the top 20 suggests they have a solid foothold in the market, even if they aren't climbing the ranks significantly.
Notably, Sour Bhotz has not appeared in the top 30 brands in other states or provinces, which could be seen as a limitation in their market reach or a strategic decision to focus on specific regions. This absence from other markets might suggest potential areas for growth, or it could indicate a competitive landscape that is challenging to penetrate. The consistency in Oregon, however, highlights the importance of local market dynamics and consumer preferences, which could provide valuable insights for potential expansion strategies. Understanding these dynamics could be crucial for Sour Bhotz as they consider their next moves.
Competitive Landscape
In the competitive landscape of the Oregon edible market, Sour Bhotz has experienced fluctuating rankings, maintaining a presence within the top 20 but facing stiff competition. Notably, Fire Dept. Cannabis has shown a steady upward trend, surpassing Sour Bhotz by January 2025, indicating a potential shift in consumer preference. Meanwhile, Golden has also climbed the ranks, achieving a higher position than Sour Bhotz by the end of the period. In contrast, beaucoup has seen a decline, dropping out of the top 20 by January 2025, which could provide an opportunity for Sour Bhotz to capitalize on their market share. Despite these challenges, Sour Bhotz's sales have remained relatively stable, suggesting a loyal customer base, but the brand may need to innovate or adjust strategies to regain a competitive edge and improve its ranking.
Notable Products
In January 2025, Blue Razz Gummy (100mg) emerged as the top-performing product for Sour Bhotz, climbing from fourth place in December 2024 to first place, with sales reaching 4,812 units. Fruit Punch Gummies (100mg), which maintained the number one spot from October through December 2024, fell to second place in January 2025. Citrus Punch Gummies (100mg) held steady in third place from November 2024 through January 2025. The new CBG/THC 1:1 Sativa Sour Apple Gummy (100mg CBG, 100mg THC) entered the rankings at fourth place for January 2025. Sour Apple Gummies (100mg), another new entry, secured the fifth position for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
