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Nov-2024
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Overview
Market Insights Snapshot
Sour Bhotz has shown consistent performance in the Edible category in Oregon over the past few months. Maintaining a steady rank at 9th position from August through October, the brand experienced a slight dip to 10th place in November. This minor change in ranking suggests a stable presence in the market, although it indicates increased competition or a slight decrease in market share. Despite this, the sales figures in November remained robust, closely aligning with the sales figures from August, showcasing resilience in consumer demand.
It is noteworthy that Sour Bhotz did not appear in the top 30 brands in any other states or categories during these months, which could imply a concentrated market strategy focusing primarily on Oregon's Edible category. This focused approach might be a double-edged sword, providing them with a stronghold in one area while potentially missing out on opportunities in other regions or product categories. The brand's ability to maintain a top 10 position in Oregon is commendable, but the lack of presence elsewhere could be a strategic area for future growth and diversification.
Competitive Landscape
In the competitive landscape of the Oregon edible market, Sour Bhotz has experienced a slight decline in rank from September to November 2024, moving from 9th to 10th place. This change is primarily influenced by the consistent performance of competitors such as Hapy Kitchen, which maintained a steady 8th place ranking throughout the same period. Meanwhile, Quality Drugs showed a notable upward trend, climbing from 12th to 9th place, surpassing Sour Bhotz in November. Despite these shifts, Sour Bhotz's sales figures remained relatively stable, indicating a loyal customer base, though the brand must strategize to regain its competitive edge against rising brands like Quality Drugs and maintain its position against consistent players like Mr. Moxey's and Private Stash.
Notable Products
In November 2024, the top-performing product from Sour Bhotz was Fruit Punch Gummies (100mg) in the Edible category, achieving the number one rank with impressive sales of 7511 units. White Cherry Gummy (100mg) followed closely, slipping to the second position despite strong sales performance. Strawberry Gummies (100mg) made a notable entry into the rankings at third place, marking its first appearance in the top ranks. Marionberry Gummy (100mg) maintained a stable presence, ranking fourth, though it showed a slight decline from its previous performance. Pineapple Gummies (100mg) remained consistent in the fifth spot, indicating steady demand over the past few months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
