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Jul-2024
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Overview
Market Insights Snapshot
Sour Bhotz has experienced notable fluctuations in its performance across different states and categories. In Oregon, the brand's ranking in the Edible category has seen a marked decline over the past few months. Starting from a respectable 9th place in April 2024, Sour Bhotz improved slightly to 8th in May, but then dropped to 12th in June and plummeted to 29th by July. This downward trend indicates potential challenges in maintaining market share, possibly due to increased competition or shifts in consumer preferences. The significant drop in July, where the brand barely remained in the top 30, is particularly concerning and warrants close monitoring.
While the performance in Oregon presents a mixed picture, it's important to note that Sour Bhotz's sales figures also reflect these trends. For instance, the brand's sales in Oregon peaked in May with $175,887 but then declined sharply to $16,800 by July. This decline in sales aligns with the drop in rankings, suggesting that the brand is struggling to maintain its consumer base. The data provides a snapshot of the brand's current challenges and highlights the importance of strategic adjustments to regain its foothold in the market. For a more comprehensive understanding of Sour Bhotz's performance in other states and categories, further analysis would be required.
Competitive Landscape
In the competitive landscape of the Oregon edible cannabis market, Sour Bhotz has experienced significant fluctuations in rank and sales over the past few months. Despite starting strong with a rank of 9 in April 2024, Sour Bhotz saw a decline to 29 by July 2024. This drop is notable when compared to competitors like Verdant Leaf Farms, which maintained a relatively stable performance, peaking at rank 20 in June 2024 before slightly dropping to 27 in July 2024. Another competitor, SugarTop Buddery, re-entered the top 20 in July 2024 at rank 28 after not being in the top 20 for the previous months. Meanwhile, Dirty Arm Farm showed consistent presence in the rankings, although lower, with ranks around 31 and 32. These trends suggest that while Sour Bhotz had a strong start, its recent decline highlights the volatility in consumer preferences and the competitive pressure from other brands in the Oregon edible market.
Notable Products
For July 2024, the top-performing product from Sour Bhotz is Fruit Punch Gummies (100mg), which climbed to the number one spot with notable sales of 491 units. The CBD/CBN/THC 1:1:1 Blue Razz Gummy (100mg CBD, 100mg CBN, 100mg THC) secured the second position, showing a strong debut. The CBG/THC 1:1 Sativa Sour Apple Gummy (100mg CBG, 100mg THC) closely followed in third place. Mango Gummy (100mg) re-entered the rankings at fourth place, while Marionberry Gummy (100mg) dropped to fifth place from its previous top positions in April and May. The shifts in rankings indicate a dynamic market with new products gaining traction quickly.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
