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Oct-2024
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Overview
Market Insights Snapshot
In Oregon, Sour Bhotz has maintained a relatively stable position within the Edible category over the past few months. Despite a slight decline in sales from July to October, their ranking has remained consistent, staying within the top 15. This indicates a steady consumer base and suggests that while sales figures have dipped, the brand has managed to retain its market position against competitors. The drop from 9th to 11th place from July to October highlights some challenges in maintaining growth, but it also underscores their ability to stay relevant in a competitive market.
Interestingly, Sour Bhotz did not appear in the top 30 rankings in any other states or provinces during this period, which could either be a sign of a strategic focus on the Oregon market or a potential area for growth and expansion. Their absence from other markets suggests opportunities for the brand to explore new regions or improve their offerings to capture a wider audience. This focus on a single market could be beneficial if they aim to solidify their presence and improve their ranking within Oregon before expanding outward. However, it also highlights a potential vulnerability if market conditions in Oregon change unfavorably.
Competitive Landscape
In the competitive landscape of the Oregon edible market, Sour Bhotz experienced a notable shift in rankings and sales from July to October 2024. Initially holding a strong position at 9th place in July and August, Sour Bhotz saw a decline to 11th place by September and October. This drop coincided with a significant decrease in sales, from a high in July to a lower figure in October. In contrast, Mr. Moxey's maintained a consistent presence in the top 10, despite a slight sales dip, indicating strong brand loyalty or market presence. Meanwhile, Private Stash demonstrated upward momentum, climbing from 11th to 9th place by October, with a steady increase in sales, suggesting effective marketing or product appeal. Additionally, beaucoup and Quality Drugs maintained stable rankings, though their sales figures fluctuated, highlighting potential volatility in consumer preferences. These dynamics suggest that Sour Bhotz may need to reassess its strategies to regain its competitive edge and address the factors contributing to its recent decline in both rank and sales.
Notable Products
In October 2024, Marionberry Gummy (100mg) reclaimed its top position as the leading product for Sour Bhotz, with a slight increase in sales to 2784 units. White Cherry Gummy (100mg) dropped to second place despite leading in September, showing a decrease in sales. Fruit Punch Gummies (100mg) maintained a consistent performance, ranking third, although its sales figures saw a decline compared to previous months. Mango Gummy (100mg) entered the rankings for the first time in fourth place, indicating a positive reception among consumers. Pineapple Gummies (100mg) slipped to fifth place, continuing its downward trend from July, as sales figures gradually decreased.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
