Aug-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
South Shore Plug has shown varying performance across different categories and states over the past few months. In the Flower category in Massachusetts, the brand witnessed a slight decline in its ranking, moving from 16th in May 2024 to 21st in August 2024. This movement indicates a need for strategic adjustments to regain its position. Despite this, the brand's sales figures in this category have seen fluctuations, with a notable peak in July 2024, reaching $667,695 before dropping to $541,832 in August 2024.
In the Pre-Roll category, South Shore Plug has experienced a more dramatic shift. Starting at a low 95th rank in May 2024, the brand improved significantly to 59th position by July 2024 but then dropped again to 76th in August 2024. This indicates a volatile market presence in this category within Massachusetts. It's worth noting that their sales figures reflect this volatility, with a substantial increase in June and July before a decrease in August. Such fluctuations suggest that while the brand has potential, consistent performance remains a challenge.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, South Shore Plug has experienced notable fluctuations in its market rank over the past few months. Starting at rank 16 in May 2024, the brand saw a slight improvement to rank 18 in June and 17 in July, before dropping to rank 21 in August. This decline in August is significant, especially when compared to competitors like Cheech & Chong's, which maintained a relatively stable position around rank 19-20 during the same period. Meanwhile, Ocean Breeze made a remarkable jump from rank 37 in July to rank 19 in August, indicating a strong upward trend that could pose a threat to South Shore Plug's market share. Additionally, Cresco Labs and Standard Farms have shown consistent performance, with Cresco Labs improving its rank from 33 in May to 22 in August, and Standard Farms maintaining a position around the mid-20s. These movements suggest that while South Shore Plug has been relatively stable, it faces increasing competition from brands that are either climbing the ranks or maintaining strong positions, potentially impacting its sales and market presence in the long term.
Notable Products
In August 2024, the top-performing product for South Shore Plug was First Class Funk (3.5g) in the Flower category, reaching the number one rank with sales of 11,063 units. Cookies N Cream Pre-Roll (1g) held the second position, maintaining strong sales from the previous month. Burmese Mimosa (3.5g) made its debut in the rankings at third place. Jelly Donutz Pre-Roll (1g) remained steady in the fourth position, though its sales figures showed a decline from July. G13 Geneous (3.5g) entered the rankings for the first time, securing the fifth spot.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.