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Dec-2024
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Overview
Market Insights Snapshot
South Shore Plug has shown a consistent presence in the Massachusetts market, particularly within the Flower category. Over the final quarter of 2024, the brand maintained a stable rank, hovering around the 16th position in December, despite a slight decline from 15th in September. This consistency suggests a steady consumer base and a resilient product offering within this category. However, the sales figures indicate a downward trend, with December sales dropping significantly. This could be attributed to seasonal fluctuations or increased competition, which may be worth exploring further.
In contrast, the Pre-Roll category paints a different picture for South Shore Plug in Massachusetts. The brand experienced more volatility here, with rankings fluctuating from 50th in September to 70th by December. This movement out of the top 50 could be concerning, as it suggests a loss of market share or changing consumer preferences. The sales numbers mirror this trend, showing a marked decrease over the months. This variability might indicate the need for strategic adjustments or innovations to regain a competitive edge in the Pre-Roll segment.
Competitive Landscape
In the competitive landscape of the Flower category in Massachusetts, South Shore Plug has experienced a relatively stable ranking, maintaining its position between 15th and 17th place from September to December 2024. This consistency suggests a steady market presence, although it faces stiff competition from brands like Old Pal and Bostica, which have consistently ranked higher, indicating stronger sales performance. Notably, Trees Co. (TC) has shown a significant upward trend, moving from 34th to 18th place, which could pose a future threat to South Shore Plug's market share if this growth continues. Meanwhile, Galactic has fluctuated in rank, peaking at 10th in October but dropping back to 17th by December, reflecting volatility that South Shore Plug has managed to avoid. These dynamics highlight the importance for South Shore Plug to innovate and differentiate to maintain and potentially improve its market position amidst evolving competition.
Notable Products
In December 2024, the top-performing product for South Shore Plug was Oreoz Pre-Roll (1g) in the Pre-Roll category, securing the first rank with sales figures reaching 7661. First Class Funk (3.5g) in the Flower category followed closely, maintaining its second position from November, despite a slight increase in sales from 6508 to 6637. Bubble Bath (3.5g) made its debut in the rankings at the third position, indicating a strong entry into the market. Peach Hashplant (3.5g) and Apples & Bananas (3.5g) ranked fourth and fifth, respectively, marking their first appearance in the top five. Notably, First Class Funk experienced a drop from second place in September to fourth in October before climbing back to second in December, showing a dynamic shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
