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Jan-2025
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Overview
Market Insights Snapshot
South Shore Plug has experienced notable fluctuations in its performance across different categories and states over recent months. In the Massachusetts market, the brand has shown a downward trend in the Flower category, slipping from a rank of 17 in October and November 2024 to 27 by January 2025. This drop in ranking is accompanied by a decrease in sales, indicating a potential challenge in maintaining market share in this competitive category. The Pre-Roll category tells a different story, where South Shore Plug initially improved its ranking from 64 in October to 55 in November 2024, before falling out of the top 30 by January 2025. This variation suggests an inconsistency in consumer demand or market penetration for their Pre-Roll products.
The absence of South Shore Plug from the top 30 brands in the Pre-Roll category by January 2025 in Massachusetts may signal an area for strategic reevaluation or potential market exit. While the Flower category remains a significant contributor to their revenue, the declining sales figures point to the necessity for South Shore Plug to innovate or enhance its product offerings to regain its competitive edge. The brand's ability to adapt to these changes will be crucial in determining its future trajectory in the Massachusetts cannabis market. As the brand navigates these dynamics, monitoring shifts in consumer preferences and competitor strategies will be vital for sustaining growth and market presence.
Competitive Landscape
In the Massachusetts flower market, South Shore Plug has experienced notable fluctuations in its competitive positioning from October 2024 to January 2025. Initially holding a strong rank of 17 in October and November, South Shore Plug improved slightly to 16 in December, before experiencing a significant drop to 27 in January. This decline in rank coincides with a downward trend in sales, suggesting increased competition and potential market challenges. Notably, HighMark Provisions (HMP) showed a remarkable rise, moving from a rank of 65 in October to 26 in January, indicating aggressive growth and possibly capturing market share from South Shore Plug. Similarly, Local Roots and Root & Bloom maintained relatively stable ranks, with Local Roots improving from 31 in November to 25 in January, and Root & Bloom experiencing a slight decline from 21 in October to 28 in January. These dynamics highlight the competitive pressures South Shore Plug faces, emphasizing the need for strategic adjustments to regain its market position.
Notable Products
In January 2025, the top-performing product from South Shore Plug was the Purple Apricot Pre-Roll 2-Pack (1g) in the Pre-Roll category, achieving the highest sales with 4,952 units sold. Following closely in the rankings was Triangle Kush (3.5g) from the Flower category, securing the second position. Z Animal x Bully Kush (3.5g), also from the Flower category, ranked third in sales performance. Foxy Lady OG (3.5g) and Chocolate OG (3.5g), both from the Flower category, rounded out the top five, ranking fourth and fifth respectively. Notably, this marks a significant entrance into the rankings for these products, as they were not listed in the previous months of October, November, or December 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
