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Oct-2024
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Overview
Market Insights Snapshot
In the state of Massachusetts, South Shore Plug has shown a steady performance in the Flower category. Starting from July 2024 with an 11th place ranking, the brand managed to climb to the 10th position in both August and September, before slightly dropping back to 12th in October. Despite this minor setback in ranking, the brand's sales figures have demonstrated a positive trajectory, with October sales reaching a peak compared to the previous months. This suggests a solid consumer base and growing demand for their flower products, even if the competition in the top 10 is fierce.
Conversely, in the Pre-Roll category, South Shore Plug's journey has been more fluctuating. They were not in the top 30 in July, but by August, they had climbed to 57th, then improved to 50th in September, before slightly declining to 52nd in October. This indicates some volatility in their market position, which could be a result of dynamic market conditions or changes in consumer preferences. The brand's ability to enter the top 60 and improve its ranking over the months is noteworthy, yet it highlights the challenges they face in maintaining a stable position in this competitive category.
Competitive Landscape
In the competitive Massachusetts flower market, South Shore Plug has experienced some fluctuations in its rank over the past few months, indicating a dynamic competitive landscape. In July 2024, South Shore Plug was ranked 11th, improving slightly to 10th in August and September, before slipping back to 12th in October. This suggests a relatively stable performance, although not without challenges. Comparatively, Strane consistently maintained a strong position, ranking between 10th and 12th, with a notable sales boost in October, possibly impacting South Shore Plug's rank. Meanwhile, Springtime saw a significant recovery in October, jumping from 15th to 11th, which could have contributed to South Shore Plug's slight decline. Old Pal and Bostica also demonstrated competitive movements, with Bostica notably climbing from 24th in July to 9th in September, highlighting the competitive pressures South Shore Plug faces in maintaining its market position.
Notable Products
In October 2024, the top-performing product for South Shore Plug was Jelly Donutz Pre-Roll (1g) from the Pre-Roll category, maintaining its number one ranking for the fourth consecutive month with sales reaching 11,592. G25 X Dos Si Do (3.5g) made a significant leap in the Flower category, securing the second spot after being unranked in August and September. Cookies N Cream Pre-Roll 2-Pack (2g) also showed impressive growth, climbing to third place from its debut at fifth place in September. First Class Funk (3.5g) saw a drop in performance, falling to fourth place after peaking at second in September. Wedding Crasher (3.5g) emerged in the rankings for the first time, entering at fifth place in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
