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Nov-2024
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Overview
Market Insights Snapshot
South Shore Plug has shown a consistent, albeit slight, downward trend in the Flower category in Massachusetts. Over the months from August to November 2024, the brand's ranking slipped from 13th to 16th, indicating a need to address competitive pressures or market dynamics that may be impacting their performance. Despite this decline in rank, the sales figures suggest a relatively stable demand, with only a marginal decrease from $843,974 in August to $788,169 in November. This stability in sales amidst a drop in ranking could imply that while the brand maintains a loyal customer base, competitors are gaining ground, potentially through innovation or aggressive marketing strategies.
In the Pre-Roll category, South Shore Plug experienced a more positive trajectory in Massachusetts. The brand improved its ranking from 58th in August to 45th in November, marking a notable climb in the standings. This upward movement suggests that South Shore Plug is successfully capturing more market share or enhancing its product appeal in this category. The sales figures reflect fluctuations, with a dip in October but a recovery in November, indicating potential seasonality or promotional impacts. The absence of South Shore Plug from the top 30 brands in the Pre-Roll category during earlier months highlights this recent improvement as a significant achievement, suggesting effective strategic adjustments or product enhancements.
Competitive Landscape
In the competitive landscape of the flower category in Massachusetts, South Shore Plug has experienced some fluctuations in its market position, moving from 13th place in August 2024 to 16th place by November 2024. This shift can be attributed to the dynamic performance of competitors such as Galactic, which made a significant leap from 38th to 15th place over the same period, indicating a strong upward trend in sales. Meanwhile, Eleven also improved its rank from 21st to 14th, showcasing a notable increase in market presence. Despite these changes, South Shore Plug maintained relatively stable sales figures, suggesting a loyal customer base, but the brand may need to innovate or adjust strategies to regain its higher ranking amidst the rising competition.
Notable Products
In November 2024, the top-performing product for South Shore Plug was Jelly Donutz Pre-Roll (1g), maintaining its leading position consistently from August through November. Oreoz Pre-Roll (1g) emerged as the second top product, entering the rankings for the first time with notable sales of 8,574 units. First Class Funk (3.5g) held the third spot, having dropped from its second-place ranking in August and September. Cherry Pie (3.5g) and Goombay (3.5g) were new entrants in the rankings, securing the fourth and fifth positions respectively. This month’s data shows a stable performance for Jelly Donutz Pre-Roll, while the introduction of new products like Oreoz Pre-Roll significantly impacted the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
