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Dec-2024
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Overview
Market Insights Snapshot
In the state of Missouri, Southern Social Cannabis Club has shown a promising upward trajectory in the Flower category rankings. Starting in September 2024, the brand was ranked 34th, and although it briefly dropped to 38th in October, it regained its position at 34th in November. By December, it had made a significant leap to the 22nd position. This indicates a strong recovery and growth in market presence, particularly towards the end of the year. The substantial increase in sales from November to December supports this positive movement, suggesting that the brand's strategies in Missouri are effectively resonating with consumers.
Interestingly, the absence of Southern Social Cannabis Club from the top 30 rankings in any other state or category highlights both a challenge and an opportunity. While the brand has not yet made a notable impact outside of Missouri in the Flower category, this could indicate potential areas for expansion and market penetration. The data suggests that focusing on replicating the strategies that led to success in Missouri could be beneficial for the brand's growth in other regions. Understanding the specific factors that contributed to their rise in Missouri could provide valuable insights for enhancing their performance across different states and categories.
Competitive Landscape
In the competitive landscape of the Missouri flower market, Southern Social Cannabis Club has shown a notable improvement in its rank from September to December 2024, climbing from 34th to 22nd position. This upward trajectory is significant when compared to competitors like TwentyTwenty (IL) and Robust, which have experienced fluctuating ranks, with TwentyTwenty (IL) moving from 23rd to 20th and Robust shifting between 20th and 24th. Meanwhile, Rooted (MO) maintained a relatively stable position, though it slipped from 19th to 23rd in December. Southern Social Cannabis Club's sales surge in December, which brought them closer to the sales figures of Rooted (MO), suggests a positive reception of their products, potentially driven by strategic marketing or product differentiation. This growth indicates a promising trend for Southern Social Cannabis Club, positioning them as a rising contender in the Missouri flower market.
Notable Products
In December 2024, Southern Social Cannabis Club's top-performing product was Member Berry (3.5g) in the Flower category, which climbed from fifth place in September to first place, achieving sales of 3713 units. Rager (3.5g) debuted in the rankings at second place with impressive sales figures. Lemon Cookie OG (3.5g), which held the top spot in October, slipped to third place in December. Cookies N' Cream (3.5g) experienced a slight drop, maintaining a consistent presence in the top four from September to December. Fortune Cookie (3.5g) entered the rankings for the first time in December, securing the fifth position with notable sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
