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Oct-2024
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Overview
Market Insights Snapshot
Space Race Cannabis has demonstrated notable performance in the Alberta market, particularly in the Flower and Pre-Roll categories. In the Flower category, the brand experienced a dip in ranking from July to September, moving from 6th to 10th, but made a recovery to 7th place in October. This fluctuation is accompanied by a decrease in sales during the same period, indicating a potential challenge in maintaining consistent consumer demand. Conversely, in the Pre-Roll category, Space Race Cannabis showed a positive trajectory, climbing from 7th place in July to 5th place by October, with sales increasing steadily, suggesting growing popularity and market penetration in this segment.
In Saskatchewan, Space Race Cannabis held a strong position in the Flower category, securing the top rank in both September and October. This consistent top performance highlights the brand's dominance and strong consumer preference in this category. However, the Pre-Roll category tells a different story, where the brand's ranking dropped from 5th in July to 12th in October, falling out of the top 10. This decline, paired with decreasing sales, suggests potential challenges or increased competition in the Pre-Roll segment, which may require strategic adjustments to regain market share.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Space Race Cannabis has demonstrated a notable upward trajectory in its rankings over the past few months. Starting from the 7th position in July 2024, it climbed to 6th in August, briefly dipped back to 7th in September, and then ascended to 5th place by October. This positive trend suggests a strengthening market presence and growing consumer preference. In contrast, Shred, which started strong in 2nd place in July, experienced a decline, dropping to 7th by October. Meanwhile, Dab Bods maintained a steady performance, consistently ranking around the 4th and 5th positions, which indicates stable sales. Redecan held a firm grip on the 3rd position throughout the period, showcasing its strong market hold. The dynamic shifts in rankings highlight Space Race Cannabis's potential to capture more market share, especially as it continues to close the gap with higher-ranked competitors.
Notable Products
In October 2024, the top-performing product for Space Race Cannabis was the Sputnik Pre-Roll (0.4g) in the Pre-Roll category, reclaiming its number one rank after being second in September, with sales of 22,729 units. The Apollo Pre-Roll (0.4g) slipped from the top spot in September to second place in October. The Voyager Pre-Roll (0.4g) maintained its consistent performance, holding steady at the third position for four consecutive months. Stargirl Pre-Roll (1g) also remained stable, consistently ranking fourth since July. Falcon Heavy Pre-Roll (1g) reappeared in the rankings in October, securing the fifth spot, consistent with its July and September positions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
