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Nov-2024
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Overview
Market Insights Snapshot
Space Race Cannabis has demonstrated varied performance across different categories and regions. In Alberta, the brand has consistently maintained a strong presence in the Pre-Roll category, holding steady at the 5th position from September through November 2024. This stability contrasts with their performance in the Flower category, where they experienced a slight dip from the 7th position in October to the 8th in November. Despite this, their sales figures in the Flower category have shown a positive trend, increasing from September to November. In Saskatchewan, Space Race Cannabis achieved impressive results in the Flower category, securing the top position in September and October, although they fell to 5th place in November. The Pre-Roll category, however, saw a decline, dropping from 3rd in August to 16th by November, indicating potential challenges in maintaining market share.
In Ontario, Space Race Cannabis did not appear in the top 30 rankings for the Flower category until November, where they entered at 95th place. This suggests that while they have a presence in the province, their market penetration is still developing. The brand's performance in Alberta and Saskatchewan shows that they have a strong foothold in certain markets, particularly in the Flower category in Saskatchewan. However, the decline in their Pre-Roll rankings in Saskatchewan and their late entry in Ontario's Flower category highlight areas where the brand may need to focus on strategic improvements to enhance their market presence and competitiveness.
Competitive Landscape
In the Alberta pre-roll category, Space Race Cannabis has shown a consistent upward trajectory in its rankings over the past few months, moving from 6th place in August 2024 to securing the 5th position by October and maintaining it through November. This positive shift indicates a strengthening market presence, despite facing stiff competition from established brands. Notably, Spinach experienced a slight dip, dropping from 2nd to 3rd place in November, which may have contributed to Space Race Cannabis's improved ranking. Meanwhile, Redecan also saw a decline, moving from 3rd to 4th place, further opening opportunities for Space Race Cannabis to climb. The brand's sales figures have remained relatively stable, suggesting a solid customer base and effective market strategies, even as competitors like Weed Me and Back Forty / Back 40 Cannabis maintain their positions without significant sales growth. This competitive landscape highlights Space Race Cannabis's potential to continue its ascent in the rankings with strategic marketing and product differentiation.
Notable Products
In November 2024, Apollo Pre-Roll (0.4g) maintained its position as the top-performing product for Space Race Cannabis, leading the sales chart consistently since September 2024 with a sales figure of 22,996 units. The Sputnik Pre-Roll (0.4g) held steady in the second position, showing a slight decrease in sales from October. Voyager Pre-Roll (0.4g) and Stargirl Pre-Roll (1g) remained stable in third and fourth positions, respectively, with minor fluctuations in their sales numbers. Falcon Heavy Pre-Roll (1g), despite being a newer entry since September, consistently ranked fifth across the months. The rankings have shown remarkable consistency, with no changes in the order of the top five products from October to November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
