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Jan-2025
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Overview
Market Insights Snapshot
Space Race Cannabis has demonstrated varying performance across different categories and regions, highlighting its strategic positioning in the cannabis market. In Alberta, the brand has maintained a strong presence in the Pre-Roll category, improving its rank from 5th to 3rd between October 2024 and January 2025, despite a slight dip in sales from November to January. This is indicative of a solid market strategy in Alberta's Pre-Roll segment. However, in the Flower category within the same province, Space Race Cannabis experienced a slight decline, moving from 7th to 9th place, which may reflect increased competition or changing consumer preferences. Meanwhile, in Saskatchewan, the Flower category saw a more significant drop from 2nd to 9th place over the same period, suggesting potential challenges in maintaining market share.
In Ontario, Space Race Cannabis has struggled to break into the top 30 in the Flower category until recently, ranking 95th in December 2024 and improving slightly to 89th by January 2025. This indicates a challenging market environment or a need for strategic adjustments to gain a foothold in the Ontario Flower market. Conversely, in Saskatchewan's Pre-Roll category, the brand has shown resilience, bouncing back to 14th place in December 2024 before settling at 15th in January 2025. This suggests a potential for growth if the brand can leverage its strengths and address market dynamics effectively. Overall, while Space Race Cannabis shows promise in certain regions and categories, there is room for improvement in others to optimize its market position.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Space Race Cannabis has shown a promising upward trajectory in its rankings over the past few months. Starting at the 5th position in October 2024, Space Race Cannabis climbed to the 3rd spot by January 2025, indicating a positive trend in market presence. This rise in rank suggests an effective strategy in capturing consumer interest and possibly expanding its market share. In contrast, Spinach experienced a slight decline, moving from 2nd to 4th place, while Back Forty / Back 40 Cannabis improved its position slightly from 6th to 5th. Meanwhile, General Admission maintained its dominant lead consistently at the top rank, and Dab Bods held steady in the 2nd position. Space Race Cannabis's ability to ascend in rank amidst such strong competitors highlights its growing influence and potential for increased sales in the Alberta Pre-Roll market.
Notable Products
In January 2025, the top-performing product for Space Race Cannabis was Apollo Pre-Roll (0.4g), maintaining its first-place rank since October 2024, with sales reaching 23,663 units. Sputnik Pre-Roll (0.4g) also held steady at the second position throughout the months, showing consistent demand. Stargirl Pre-Roll (1g) secured the third rank in January, climbing from fourth place in October 2024. Notably, Starship Pre-Roll (1g) entered the rankings in January 2025 at the fourth position, suggesting a positive market reception. Meanwhile, Voyager Pre-Roll (0.4g) experienced a slight decline, moving from third in October to fifth in January, indicating a shift in consumer preference within the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
