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Oct-2024
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Overview
Market Insights Snapshot
Sparkiez has shown a notable upward trend in the Pre-Roll category within California. Over the months from July to October 2024, the brand improved its ranking from 20th to 15th. This steady climb in the rankings is indicative of a growing market presence and increasing consumer preference for Sparkiez's offerings. The significant boost in sales, particularly from September to October, highlights a robust demand that could be attributed to product innovation or effective distribution strategies. However, it is important to note that Sparkiez's performance in other states or provinces is not detailed here, suggesting that their success might be concentrated in California for the Pre-Roll category.
In markets outside of California, Sparkiez's absence from the top 30 rankings in other categories or states suggests either a lack of penetration or competitive challenges. This absence could be seen as an area of opportunity for the brand to explore expansion strategies or diversify its product offerings to cater to different consumer preferences. Additionally, the focus on California might indicate a strategic concentration of efforts in a market where they have established a foothold. Understanding the dynamics in other states and categories could provide further insights into Sparkiez's overall market strategy and potential areas for growth.
Competitive Landscape
In the competitive landscape of the California pre-roll market, Sparkiez has shown a notable upward trajectory in recent months. From July to October 2024, Sparkiez improved its rank from 20th to 15th, indicating a significant gain in market presence. This upward movement is contrasted with brands like West Coast Cure, which saw a decline from 10th to 14th place during the same period, and Henry's Original, which dropped from 15th to 16th. Sparkiez's sales growth is also noteworthy, with a consistent increase each month, culminating in a strong performance in October. Meanwhile, Grizzly Peak Farms maintained a relatively stable position, fluctuating slightly but ending October in 13th place. These dynamics suggest that Sparkiez is effectively capturing market share, potentially at the expense of some competitors, and positioning itself as a rising contender in the California pre-roll category.
Notable Products
In October 2024, the top-performing product from Sparkiez was Hindu Kush Pre-Roll (1g), reclaiming its number one rank with a notable sales figure of 19,012 units. Guava Pre-Roll (1g), which was the top performer in September, dropped to the second position, maintaining strong sales momentum. Jack Herer Pre-Roll (1g) entered the rankings for the first time in October, securing the third position. Jack Pre-Roll (1g) experienced a slight decline, moving from third in September to fourth in October. Guava Pre-Roll 14-Pack (14g) remained consistent in its performance, holding the fifth rank for four consecutive months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
