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Nov-2025
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Overview
Market Insights Snapshot
Sparkiez has shown a consistent performance in the pre-roll category within California. Across the months from August to November 2025, the brand maintained its position within the top 15, with slight fluctuations in its ranking. Specifically, Sparkiez held the 13th position in August, dropped to 15th in September, and then slightly improved to 14th in both October and November. This stability is indicative of a strong market presence and consumer loyalty in California, despite the competitive nature of the pre-roll category. Notably, the sales figures reflect a slight dip in September, but they rebounded in October, suggesting a positive trend in consumer demand.
While Sparkiez has managed to secure a spot in the top 15 in California, it is important to note that the brand's absence from the top 30 in other states or categories could be a point of concern or an area for potential growth. The lack of presence in additional markets might suggest a more localized brand strategy or challenges in expanding its footprint. This regional focus could either be a strategic decision to dominate a specific market or a limitation in scaling operations beyond California. Understanding the dynamics behind these rankings and sales trends would provide deeper insights into the brand's market strategy and future growth opportunities.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in California, Sparkiez has shown a relatively stable performance, maintaining a mid-tier position among its competitors. From August to November 2025, Sparkiez experienced minor fluctuations in its rank, moving from 13th to 15th and then stabilizing at 14th. This slight dip and recovery in rank reflect a competitive market environment where brands like Lime and Time Machine consistently hold higher positions, with Lime notably maintaining a position around 11th to 13th. Despite these challenges, Sparkiez's sales figures show resilience, with a noticeable recovery in October and November after a dip in September. This suggests that while Sparkiez faces stiff competition from brands like West Coast Cure and UpNorth Humboldt, its ability to bounce back in sales indicates a loyal customer base and effective marketing strategies that could be further leveraged to improve its standing in the market.
Notable Products
In November 2025, the top-performing product from Sparkiez was the Hindu Kush Pre-Roll 14-Pack (14g) in the Pre-Roll category, which climbed to the first position with sales of 4822. The Guava Pre-Roll 14-Pack (14g) followed closely, advancing from third to second place. Jack Pre-Roll 14-Pack (14g) also showed strong performance, moving up from fourth in October to third in November. Meanwhile, Hindu Kush Pre-Roll (1g) experienced a decline, dropping from the top rank in August and October to fourth place. Guava Pre-Roll (1g) maintained its fifth position from October, indicating a consistent yet lower sales performance compared to its larger pack counterpart.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
