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Dec-2025
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Overview
Market Insights Snapshot
In the California market, Sparkiez has shown a consistent presence in the Pre-Roll category. Starting in September 2025, the brand held the 15th position, slightly improving to 14th in October, but then dropping to 17th in November before climbing back to 15th in December. This fluctuation indicates a competitive landscape in which Sparkiez is actively maintaining its position within the top 20, despite the challenges of ranking shifts. Notably, the brand was able to increase its sales from $803,109 in September to $874,368 by December, showcasing its ability to capitalize on the market trends and consumer preferences.
While Sparkiez has maintained a steady ranking in California, it's important to note that the brand was not listed in the top 30 in any other states or categories for the same period. This absence could be interpreted in two ways: either the brand is focusing its efforts primarily in California, or it is facing challenges in penetrating other markets. The lack of presence in other states could be a potential area for growth or a strategic decision to consolidate its resources where it has established a foothold. This data suggests that while Sparkiez is a notable player in California, there is room for expansion and diversification across different regions and product categories.
Competitive Landscape
In the competitive landscape of the California Pre-Roll category, Sparkiez has shown fluctuating performance over the last few months of 2025. Sparkiez improved its rank from 15th in September to 14th in October, but then dropped to 17th in November before recovering to 15th in December. This volatility suggests a dynamic market environment where Sparkiez is competing closely with brands like Quiet Kings, which maintained a relatively stable rank, and Heavy Hitters, which experienced a decline in December. Notably, West Coast Cure and UpNorth Humboldt consistently hovered around the mid-teens, indicating a competitive cluster in this rank range. Despite the rank fluctuations, Sparkiez's sales showed resilience with a notable increase in December, suggesting effective strategies in capturing market share amidst the competition.
Notable Products
In December 2025, Guava Pre-Roll (1g) emerged as the top-performing product for Sparkiez, climbing from its consistent fifth position in October and November to first place, with impressive sales figures of 4795 units. The Guava Pre-Roll 14-Pack (14g) maintained a strong performance, holding steady at the second rank from November, indicating stable demand. Jack Pre-Roll 14-Pack (14g) also showed consistency, remaining in the third position, while Hindu Kush Pre-Roll 14-Pack (14g) saw a decline, dropping from first in November to fourth in December. Hindu Kush Pre-Roll (1g), which started the year strong, slipped to fifth, highlighting a significant shift in consumer preference towards Guava products in the pre-roll category. Overall, the rankings suggest a growing interest in Guava products, while Hindu Kush products experienced a notable decrease in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
