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Nov-2024
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Overview
Market Insights Snapshot
In the state of California, Sparkiez has shown a commendable upward trajectory in the Pre-Roll category. Starting from a rank of 19 in August 2024, the brand climbed to 15th in both September and October, before reaching 12th in November. This consistent improvement suggests a strengthening brand presence and possibly an increasing consumer preference for their products in this category. The sales figures support this trend, showing a steady increase over the months, with a notable jump from September to October. However, their absence from the top 30 in other categories might indicate a more niche focus or challenges in diversifying their product range.
While Sparkiez has made significant strides in California, the lack of ranking in other states or provinces across different categories highlights potential areas for growth or expansion. The brand's focus on Pre-Rolls in California seems to be paying off, but this singular focus might limit their reach in other markets where consumer preferences vary. The absence from the top 30 in other categories could be seen as a gap that needs addressing if Sparkiez aims to broaden its market footprint. This strategic insight could be pivotal for their future planning and expansion strategies.
Competitive Landscape
In the competitive landscape of the California pre-roll market, Sparkiez has demonstrated a notable upward trajectory in its rankings, moving from 19th place in August 2024 to 12th place by November 2024. This significant climb in rank is indicative of a strong growth trend, as Sparkiez's sales have consistently increased over this period. In comparison, Caviar Gold experienced a slight decline in rank, dropping from 12th to 14th, despite a moderate increase in sales. Meanwhile, Lowell Herb Co / Lowell Smokes maintained a steady position at 10th, but their sales saw a decline from August to November. Time Machine held a stable 11th rank, showing consistent sales growth, which positions them as a close competitor to Sparkiez. The data suggests that Sparkiez's strategic initiatives are effectively enhancing its market presence, allowing it to surpass some competitors and close in on others in terms of both rank and sales.
Notable Products
In November 2024, the top-performing product for Sparkiez was Hindu Kush Pre-Roll (1g), maintaining its number one rank from October with notable sales of 20,245 units. Following closely, Guava Pre-Roll (1g) held the second position, consistent with its October ranking. Jack Herer Pre-Roll (1g) remained steady in the third spot, showing stable performance since September. Jack Pre-Roll (1g) improved its rank from fourth place in October to fourth again in November, indicating a slight sales increase. Guava Pre-Roll 14-Pack (14g) consistently held the fifth position, reflecting modest but steady sales growth over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
