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Oct-2024
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Overview
Market Insights Snapshot
The performance of Splash! (NY) in the New York market has shown notable improvement across the Flower category over the past few months. Starting at a rank of 42 in July 2024, the brand made significant strides, climbing to rank 17 by October 2024. This upward trajectory indicates a strong market reception and suggests effective strategies in boosting brand visibility and consumer preference. Despite not being in the top 30 in July, their rapid rise to the top 20 by October is indicative of a successful turnaround, likely driven by increased consumer demand or strategic marketing initiatives.
While Splash! (NY) has demonstrated commendable progress in New York, the absence of rankings in other states or provinces suggests that the brand's presence may be limited geographically, focusing primarily on the New York market. This could be interpreted as a strategic decision to consolidate and strengthen their market share locally before considering expansion. The substantial increase in sales from July to October, with a notable jump in October, further underscores their growing foothold in New York's competitive Flower category. However, the lack of presence in other regions might also signal potential growth opportunities that the brand could explore in the future.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Splash! (NY) has demonstrated a remarkable upward trajectory in recent months. Starting from a rank of 42 in July 2024, Splash! (NY) has climbed to 17 by October 2024, indicating a significant improvement in market positioning. This ascent is noteworthy when compared to competitors like Grassroots, which maintained a relatively stable rank around the 18th position, and Find., which fluctuated and was not consistently in the top 20. Meanwhile, Heady Tree experienced a dramatic drop in September but rebounded to 15th place by October. Hepworth also saw a decline from 8th to 16th place over the same period. Splash! (NY)'s upward movement in rank is mirrored by a substantial increase in sales, suggesting a growing consumer preference and effective market strategies that have outpaced several established players in the New York Flower market.
Notable Products
In October 2024, Cherry Tart (3.5g) emerged as the top-performing product for Splash! (NY), reclaiming its number one rank from July, with impressive sales of 8,306 units. NY GrapeZ (3.5g), which held the top spot in August and September, slipped to second place. Guava Hash (3.5g) maintained a steady performance, ranking third, showing consistent sales improvement since July. Secret Pie (3.5g) experienced a drop to fourth place after being the second most popular product in September. Blueberry Octane (3.5g), absent from the October rankings, had shown a declining trend in sales over the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
