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Sep-2024
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis brands, Splash! (NY) has shown significant progress in the New York market, particularly in the Flower category. Over the past few months, the brand has made impressive strides, moving from a rank of 77 in June 2024 to breaking into the top 30 by August. This upward trajectory indicates a robust growth pattern, with sales figures supporting this trend—jumping from $34,910 in June to $271,959 in August. However, the brand's slight drop to the 30th position in September suggests potential challenges or increased competition, which could be areas for strategic focus.
While Splash! (NY) has made commendable progress in New York, it is noteworthy that the brand did not rank in the top 30 in any other state or province during the same period. This absence highlights a potential area for expansion or indicates a strategic focus on the New York market. The brand's performance in the Flower category suggests that it has found a niche or a strong consumer base in this segment. However, the lack of presence in other categories or regions could either be a strategic choice or a missed opportunity for diversification and growth.
Competitive Landscape
In the highly competitive New York flower category, Splash! (NY) has demonstrated a significant upward trajectory in its market positioning over the past few months. Starting from a rank of 77 in June 2024, Splash! (NY) made a remarkable leap to rank 28 by August, before slightly adjusting to rank 30 in September. This upward movement reflects a strong growth in sales, particularly notable in August when Splash! (NY) surpassed several competitors. For instance, Toast experienced a similar upward trend but remained behind Splash! (NY) in September despite its impressive climb from rank 70 in June to 31 in September. Meanwhile, Old Pal maintained a steady position around rank 32, indicating a stable yet less dynamic performance compared to Splash! (NY). Additionally, Seed & Strain Cannabis Co. and Generic AF both entered the top 40 in August, with Generic AF closely trailing Splash! (NY) by September. These shifts highlight Splash! (NY)'s competitive edge and suggest potential for continued growth in the New York flower market.
Notable Products
In September 2024, Secret Pie (3.5g) emerged as the top-performing product for Splash! (NY), climbing from third place in August to first place, with sales reaching 2534 units. Cherry Tart (3.5g) slipped to second place, despite maintaining the top position in July and August, with a notable sales figure of 2495 units. Guava Hash (3.5g) consistently held the third spot over the past two months, showing stable performance. Blueberry Octane (3.5g) remained in fourth place, with a significant drop in sales from previous months. Apple and Banana (3.5g) did not feature in the rankings for September, having previously been ranked fifth in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
