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Sep-2024
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis brands, SPOIL'D has shown some notable movement in the Vapor Pens category in Washington. Starting from a rank of 36 in June 2024, the brand has made a steady ascent to reach the 28th position by September 2024. This upward trajectory indicates a positive reception and growing market presence in the state. The brand's sales figures reflect this trend, with a consistent increase over the months, showcasing a robust demand for their products. However, it's worth noting that despite this progress, SPOIL'D has not yet entered the top 30 brands in any other states or categories, which could be seen as a missed opportunity for broader market penetration.
While SPOIL'D's performance in Washington is encouraging, the absence of rankings in other states and categories suggests areas for potential growth and expansion. The brand's focus on Vapor Pens has yielded positive results in Washington, yet the lack of presence in other top 30 lists may indicate a need for strategic adjustments or enhanced marketing efforts to capture a wider audience. Observing how SPOIL'D leverages its success in Washington to expand its footprint could provide valuable insights into its future strategies and market positioning. This situation presents an interesting case study of how a brand can capitalize on regional success to drive broader growth.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, SPOIL'D has shown a promising upward trajectory in recent months. Starting from a rank of 36 in June 2024, SPOIL'D improved its position to 28 by September 2024, indicating a positive trend in market presence. This improvement is accompanied by a steady increase in sales, contrasting with brands like Hellavated, which experienced a decline in sales from August to September. Meanwhile, 5Th House Farms and Herb's Oil have seen fluctuating ranks, with neither managing to break into the top 20 during this period. Tasty Terps also showed a slight dip in rank from August to September. These dynamics suggest that SPOIL'D is gaining traction in the market, potentially capitalizing on the inconsistent performances of its competitors.
Notable Products
In September 2024, the top-performing product from SPOIL'D was the Blueberry Pomegranate Distillate Cartridge (1g) in the Vapor Pens category, maintaining its consistent first-place ranking across all months with a notable sales figure of 1061 units. The Wedding Cake Distillate Cartridge (1g) climbed back to the second position after a dip in July, showcasing a strong recovery with 763 units sold. The Strawberry Banana Distillate Cartridge (1g) made its debut in the rankings, securing the third spot. The CBD:THC 10:1 Strawberry Mojito Distillate Cartridge (1g) experienced a slight drop to fourth position from third in August. Lastly, the Pineapple Express Distillate Cartridge (1g) fell to fifth place after being consistently in the top three in previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
