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Dec-2024
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Overview
Market Insights Snapshot
In the state of Washington, SPOIL'D has shown a notable upward trajectory in the Vapor Pens category. After consistently holding the 36th position from September through November 2024, the brand broke into the top 30 in December, achieving a rank of 28. This movement indicates a positive reception and growing popularity among consumers in Washington, as reflected in the sales increase from $165,726 in September to $253,197 by December. Such a significant improvement in rank and sales suggests that SPOIL'D is effectively capturing market share in this category, possibly through strategic marketing or product innovation.
However, it is important to note that in other states or categories, SPOIL'D did not make it into the top 30 rankings during the same period, which could point to challenges in market penetration or competition. This absence in top rankings outside Washington might indicate areas where the brand could focus on expanding its reach or enhancing its offerings to gain a foothold. The data underscores the importance of state-specific strategies and highlights the competitive nature of the cannabis market, where consumer preferences can vary significantly across regions.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, SPOIL'D has demonstrated a notable upward trajectory in its market position. While initially ranked 36th from September through November 2024, SPOIL'D made a significant leap to 28th place by December, indicating a positive trend in consumer preference and market penetration. This improvement in rank is complemented by a substantial increase in sales, particularly in December, where SPOIL'D outperformed its previous months. In contrast, competitors such as 5Th House Farms and Hellavated experienced fluctuations in their rankings, with 5Th House Farms dropping to 27th and Hellavated falling to 29th in December. Meanwhile, Treehaus Cannabis saw a resurgence, climbing to 26th place. The competitive dynamics suggest that while SPOIL'D is gaining ground, it must continue to innovate and capture market share to maintain its upward momentum against these established brands.
Notable Products
In December 2024, the top-performing product from SPOIL'D was the Blueberry Pomegranate Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank for four consecutive months with sales reaching 1415 units. The CBD:THC 10:1 Strawberry Mojito Distillate Cartridge (1g) made a significant leap to the second position, up from fifth in November, with notable sales of 937 units. Pineapple Express Distillate Cartridge (1g) also rose to the third spot, showing a steady increase in sales each month. The Strawberry Banana Distillate Cartridge (1g) experienced a slight drop in rank to fourth, while the Coconut Distillate Cartridge (1g) completed the top five. Overall, the December rankings reflect dynamic shifts in consumer preferences, with several products improving their standings compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
