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Aug-2024
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Overview
Market Insights Snapshot
SPOIL'D has shown notable performance in the Vapor Pens category across several states, with particular success in Washington. Over the summer months, the brand moved from a rank of 34 in May 2024 to 26 by August 2024. This upward trajectory highlights a significant improvement in market position, indicating a growing consumer preference for their products. The sales figures also reflect this positive trend, with a substantial increase from $191,217 in May to $234,587 in August. However, it's important to note that in some months, SPOIL'D was not within the top 30 brands in certain states, which could be a point of concern for their market penetration strategy.
While SPOIL'D has made strides in Washington, their performance in other states and categories remains varied. For example, the absence of rankings in some states suggests that there are markets where the brand has yet to establish a strong presence. This could either be due to intense competition or a lack of effective marketing strategies. On the other hand, the consistent improvement in Washington's Vapor Pens category could serve as a model for their expansion efforts in other regions. By analyzing the factors contributing to their success in Washington, SPOIL'D could potentially replicate these strategies to enhance their visibility and sales in other states.
Competitive Landscape
In the Washington state Vapor Pens category, SPOIL'D has shown a notable upward trend in recent months, moving from a rank of 34 in May 2024 to 26 in August 2024. This improvement in rank is indicative of a positive shift in market positioning, likely driven by increased consumer demand and effective marketing strategies. In comparison, Northwest Concentrates has fluctuated but remains relatively stable, ranking 25 in August 2024. Freddy's Fuego (WA) experienced a slight decline, dropping from 23 in June 2024 to 28 in August 2024, which could suggest a loss of market share to competitors like SPOIL'D. Additionally, Tasty Terps has seen a minor dip, moving from 30 in June 2024 to 27 in August 2024, while Slusheez has shown a significant rise, jumping from 33 in June 2024 to 24 in August 2024. These shifts highlight a competitive landscape where SPOIL'D's consistent improvement in rank and sales positions it as a growing contender in the market.
Notable Products
In August 2024, the top-performing product for SPOIL'D was the Blueberry Pomegranate Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking for four consecutive months with sales of 1101 units. The Pineapple Express Distillate Cartridge (1g) held steady in second place, showing an increase in sales to 984 units. The CBD:THC 10:1 Strawberry Mojito Distillate Cartridge (1g) climbed to third place from fifth in July, demonstrating strong growth. The Fruity Cereal Distillate Cartridge (1g) moved to fourth place, while the Coconut Distillate Cartridge (1g) entered the rankings for the first time in fifth place. Notably, Blueberry Pomegranate has consistently been the top performer, while other products have seen fluctuations in their rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
