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Nov-2024
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Overview
Market Insights Snapshot
Spot has demonstrated a noteworthy performance across different categories and states, with some interesting trends observed in the past few months. In Ontario, Spot has maintained a presence in the Edible category, showing a gradual climb in the rankings from 29th in September to 25th in November. This upward trajectory indicates a strengthening position in the market, despite a dip in sales from August to November. The ability to remain within the top 30 brands in Ontario's Edible category suggests a consistent demand for Spot's products, even amidst fluctuating sales figures.
While Spot's performance in Ontario is commendable, it's crucial to note that the brand did not make it into the top 30 rankings in other states or provinces for the Edible category during this period. This absence highlights a potential area for growth and expansion, as success in Ontario could be leveraged to increase market penetration elsewhere. The brand's ability to sustain or improve its ranking in Ontario could serve as a model for entering new markets or enhancing its presence in existing ones. Observing Spot's strategic moves in the coming months will be essential for understanding its broader market strategy and potential for success in other regions.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Ontario, Spot has shown a gradual improvement in rank from August to November 2024, moving from 27th to 25th place. This upward trend indicates a positive reception or strategic adjustments that have helped Spot gain traction. However, Spot still trails behind competitors such as Indiva and Vacay, which have consistently maintained higher ranks, with Indiva holding steady at 24th place and Vacay at 22nd place in November. Notably, A-HA! has experienced a decline, dropping from 18th to 26th place over the same period, which could present an opportunity for Spot to capture some of its market share. Meanwhile, Collective Project has remained relatively stable, consistently ranking just below Spot. These dynamics suggest that while Spot is making headway, there is still significant ground to cover to catch up with leading brands in the Ontario edible market.
Notable Products
In November 2024, Spot's top-performing product was CBG:THC 4:1 Gooseberry Soft Chews 2-Pack, maintaining its position as the number one ranked product with sales of 3,619. Raspberry Soft Chews 2-Pack held steady at the second rank, despite a decrease in sales compared to previous months. The Adventure Blend - CBD/THC 3:10 Sativa Milk Chocolate Bar 10-Pack remained in third place, consistent with its October rank. Notably, the Adventure Blend - CBD/THC 3:10 Sativa Dark Chocolate Bar, which was ranked fourth in previous months, did not appear in the rankings for November. Overall, Spot's product rankings showed stability in their top positions, with some fluctuations in the lower ranks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
