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Jan-2025
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Overview
Market Insights Snapshot
Spring Lake Craft Infusions has demonstrated consistent performance in the Illinois market, particularly in the Beverage category. Over the span from October 2024 to January 2025, the brand maintained a steady rank at number 7, indicating a strong foothold in this category. Despite a noticeable decrease in sales from December 2024 to January 2025, the consistent ranking suggests a loyal customer base or effective market strategies that have kept them within the top 10. This stability in ranking amidst fluctuating sales figures can be indicative of a robust brand presence and customer loyalty in the Beverage category.
In contrast, the performance of Spring Lake Craft Infusions in the Vapor Pens category in Illinois shows a different trend. The brand did not make it into the top 30 rankings until December 2024, when it reached the 38th position, slightly improving to 37th by January 2025. This upward trend, albeit slow, suggests that the brand is making inroads in a competitive market segment. The fact that they were not in the top 30 initially highlights the challenges faced in gaining traction in this category, but the improvement over time could be a positive sign of growth potential. The contrasting performances across categories underscore the varying dynamics and challenges that Spring Lake Craft Infusions faces in different segments of the cannabis market in Illinois.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Spring Lake Craft Infusions has shown a modest upward trend in rankings from October 2024 to January 2025. Initially ranked 40th in October, the brand improved to 37th by January. This progression is notable in a market where competitors like Bloom consistently maintained higher ranks, though they experienced a decline from 24th to 33rd over the same period. Meanwhile, Timeless and Aeriz hovered around the mid-30s, with Aeriz dropping to 38th in January. Despite the competitive pressure, Spring Lake Craft Infusions' sales trajectory has been positive, with a peak in December 2024, suggesting effective market strategies that could potentially elevate its position further in the coming months.
Notable Products
In January 2025, Spring Lake Craft Infusions' top-performing product was Cherry Limeade Surp Syrup (100mg THC, 50ml) in the Beverage category, maintaining its rank as number one since October 2024, with notable sales of 2434 units. The French Vanilla Surp Syrup (100mg) also held steady in the second position, consistent with its ranking in the previous two months. In the Vapor Pens category, Splash - Snow Cone Distillate Cartridge (0.5g) climbed to third place, showing a recovery after not ranking in December 2024. Berry Cherry Distillate Cartridge (0.55g) made its debut in fourth place, indicating a strong entry into the market. Additionally, Splash - Fruit Punch CO2 Distillate Cartridge (0.5g) secured the fifth position, marking its first appearance in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
