.svg){kind=small}
Jan-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Squier's Elixirs has demonstrated a consistent presence in the Massachusetts cannabis market, particularly within the beverage category. Over the last few months, the brand has maintained a steady rank, moving from 7th place in October and November 2024 to 6th place in December 2024 and January 2025. This upward movement indicates a positive reception and growing popularity of their products among consumers. The brand's sales figures also reflect this trend, with a notable increase from October to January, suggesting effective market penetration and consumer loyalty.
Despite this positive trajectory in Massachusetts, Squier's Elixirs' absence from the top 30 rankings in other states or provinces could be seen as a potential area for growth or concern. Their focused performance in Massachusetts might indicate a strategic emphasis on this market, but it also highlights the opportunity for expansion into other regions. Understanding the reasons behind their concentrated success in Massachusetts could provide insights into how they might replicate this performance elsewhere. For those interested in the broader performance and strategies of Squier's Elixirs, further exploration into regional market dynamics and consumer preferences might be worthwhile.
Competitive Landscape
In the Massachusetts beverage category, Squier's Elixirs has shown a promising upward trend, moving from 7th place in October 2024 to 6th place by December 2024 and maintaining this rank through January 2025. This improvement in rank is indicative of a positive sales trajectory, with sales figures increasing steadily over the same period. In comparison, Chill Medicated has experienced a decline in rank from 3rd to 5th, which may suggest a potential opportunity for Squier's Elixirs to capture more market share if this trend continues. Meanwhile, Buzzy has consistently held the 4th position, indicating strong competition in the mid-tier segment. Additionally, Vibations has shown a notable improvement from 11th to 8th place, suggesting an emerging competitor in the lower ranks. Overall, Squier's Elixirs' ability to improve its rank amidst such competitive dynamics highlights its growing appeal and potential for further market penetration.
Notable Products
In January 2025, the top-performing product for Squier's Elixirs was the Mandarin Mango Hash Rosin Drink Elixer (100mg THC, 2oz), which climbed to the first rank with sales reaching 665 units. The Blueberry Lemon Hash Rosin Elixir (100mg THC, 2oz) followed closely as the second best-selling product, having improved its rank from fifth in December 2024. The Raspberry Lime Hash Rosin Drink Elixir (100mg THC, 2oz) secured the third position, showing a slight decline from its previous ranks in earlier months. A new entry, the Blueberry Lemon Hash Rosin Elixir (500mg THC, 4oz), debuted at fourth place, indicating a strong market entry. Meanwhile, the Pink Pineapple Hash Rosin Drink Elixir (100mg THC, 2oz) rounded out the top five, having re-entered the rankings after not appearing in November and December 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
