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Oct-2024
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Overview
Market Insights Snapshot
Squier's Elixirs has shown a consistent performance in the Massachusetts beverage category over the past few months. The brand maintained a steady rank of 7th place from July to October 2024, with a slight dip in sales during August and September before rebounding in October. This stability in ranking indicates a strong foothold in the Massachusetts market, even amid fluctuating sales figures. The ability to maintain a top 10 position consistently suggests that Squier's Elixirs has a loyal customer base and effective market presence in this state.
While the performance in Massachusetts is noteworthy, it’s important to consider the absence of Squier's Elixirs in the top 30 rankings for other states and categories. This lack of presence outside Massachusetts could be a point of concern or an opportunity for growth, depending on the brand's strategic goals. The focus on the Massachusetts market might indicate a targeted approach, but expanding their footprint could enhance brand visibility and sales in the long term. Understanding the dynamics in other states and how Squier's Elixirs can leverage its strengths to penetrate new markets could be critical for future growth.
Competitive Landscape
In the Massachusetts beverage category, Squier's Elixirs has maintained a consistent rank, holding the 7th position in July, September, and October 2024, with a slight dip to 8th in August. This stability indicates a resilient market presence amidst fluctuating sales figures, which saw a notable rebound in October. Competitors like Vibations and CQ (Cannabis Quencher) have shown more volatility, with Vibations dropping from 7th to 9th place by October and CQ improving from 12th to 8th. Meanwhile, Pine + Star and Buzzy have maintained higher rankings, consistently occupying the 6th and 5th spots, respectively. These dynamics suggest that while Squier's Elixirs is holding steady, there is competitive pressure from both rising and stable brands, emphasizing the need for strategic marketing efforts to bolster its position and capitalize on its recent sales recovery.
Notable Products
In October 2024, the Blueberry Lemon Hash Rosin Elixir topped the sales chart for Squier's Elixirs, maintaining its number one position from August with sales reaching 635 units. The Mandarin Mango Hash Rosin Drink Elixir secured the second position consistently from August to October. Raspberry Lime Hash Rosin Drink Elixir, which was the top performer in July, settled into third place in October, showing a gradual decline from its peak. Meanwhile, Pink Pineapple Hash Rosin Drink Elixir held steady in fourth place since August. Notably, the Raspberry Lime Hash Rosin Elixir (10mg THC, 1oz) entered the rankings in October at fifth place, indicating a new addition to the top-performing products list.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
