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Dec-2024
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Overview
Market Insights Snapshot
Squier's Elixirs has shown a steady performance in the Massachusetts beverage category, maintaining a consistent rank of 7th from September through November 2024, before climbing to 6th place in December. This upward movement in December reflects a positive trend in their market presence, coinciding with a notable increase in sales from $88,464 in November to $101,050 in December. The brand's ability to secure a top 10 position consistently in a competitive market like Massachusetts indicates strong consumer demand and effective market strategies.
While Squier's Elixirs has performed well in Massachusetts, it is important to note that the brand did not appear in the top 30 rankings for other states or categories during this period. This absence could suggest potential areas for growth or the need to reevaluate their strategies in other markets. The brand's focused success in Massachusetts could serve as a blueprint for expansion efforts in other states, where they currently do not hold a significant market position. Understanding the factors contributing to their success in Massachusetts could be key to replicating similar achievements elsewhere.
Competitive Landscape
In the Massachusetts beverage category, Squier's Elixirs has shown a promising upward trend in its market position, moving from 7th place in September through November 2024 to 6th place by December 2024. This positive shift in rank highlights the brand's growing appeal and competitive edge, especially as it surpasses Pine + Star, which dropped from 6th to 7th place during the same period. Despite being consistently outperformed by leading brands like Chill Medicated and Buzzy, which maintained strong positions in the top five, Squier's Elixirs' sales growth trajectory indicates a strengthening market presence. Notably, Keef Cola re-entered the top 20 in December, ranking 8th, which may pose additional competition moving forward. Overall, Squier's Elixirs' ability to climb the ranks amidst such strong competitors underscores its potential for continued success in the Massachusetts market.
Notable Products
In December 2024, the top-performing product for Squier's Elixirs was the Mandarin Mango Hash Rosin Elixir (10mg THC, 1oz) in the Beverage category, achieving the number one rank with sales of 1204 units. The Blueberry Lemon Hash Rosin Elixir (10mg THC, 1oz) followed closely in second place, climbing from fifth place in November. The Mandarin Mango Hash Rosin Drink Elixer (100mg THC, 2oz) maintained a steady position in third place across the last three months. The Raspberry Lime Hash Rosin Drink Elixir (100mg THC, 2oz) dropped from the top spot in September and October to fourth place in December. Meanwhile, the Blueberry Lemon Hash Rosin Elixir (100mg THC, 2oz) slid to fifth place after starting as the top product in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
