Jan-2025
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Overview
Market Insights Snapshot
Srene has demonstrated varied performance across different categories and states, with significant fluctuations in its rankings. In the Nevada market, the brand's presence in the Flower category has been inconsistent, with rankings oscillating from 36th in October 2024 to 44th by January 2025, indicating a downward trend. This suggests that Srene may be facing stiff competition or challenges in maintaining a foothold in this category. The brand's inability to consistently remain within the top 30 brands in Nevada's Flower category highlights a potential area for improvement. Despite this, Srene's Vapor Pens category has shown more promising results, maintaining a presence within the top 30 and climbing from 23rd to 14th position over the same period, suggesting a growing consumer preference or effective marketing strategies in this category.
The sales data further underscores these trends, with Srene's Flower sales in Nevada decreasing from $146,770 in October 2024 to $109,894 in January 2025, reflecting the declining rankings. Conversely, Vapor Pens have seen an upward trajectory in sales, culminating in $253,114 by January 2025. This positive movement in the Vapor Pens category suggests that Srene might be effectively capitalizing on consumer demand or innovating within this segment. However, the lack of top 30 presence in other states or provinces is noteworthy, indicating that Srene's market penetration could be limited geographically, or it may be focusing its efforts primarily on Nevada. This presents both a challenge and an opportunity for Srene to reassess its strategies and explore potential growth avenues in other regions and categories.
Competitive Landscape
In the competitive landscape of vapor pens in Nevada, Srene has shown a promising upward trajectory in brand rank from October 2024 to January 2025. Initially ranked 23rd in October, Srene climbed to 14th by January, indicating a significant improvement in market positioning. This rise is notable when compared to competitors like Cannavative, which experienced a decline from 7th to 15th, and High Heads, which dropped from 8th to 13th during the same period. Despite Provisions maintaining a relatively stable position, Srene's consistent sales growth, particularly in January 2025, suggests a strengthening brand presence. This upward trend in both rank and sales highlights Srene's growing appeal in the Nevada vapor pen market, positioning it as a rising competitor against established brands.
Notable Products
In January 2025, the top-performing product for Srene was the DayStripper Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking from December 2024 with sales of 1,324 units. The 2:1:1 Fruity Dreams Distillate Cartridge (1g) rose to second place, marking a significant increase from its previous unranked status in the last two months of 2024, with sales reaching 904 units. The Purple Haze Pre-Roll (1g) entered the rankings at third place, demonstrating a strong debut with 858 units sold. GovernMint Oasis (3.5g) in the Flower category fell from its second-place position in December 2024 to fourth, with sales dropping to 807 units. The XJ-13 Distillate Cartridge (1g) maintained its fifth position from December 2024, showing consistent performance in the Vapor Pens category with 761 units sold.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.