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Jan-2025
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Overview
Market Insights Snapshot
Station House has demonstrated notable performance in the Pre-Roll category across several Canadian provinces. In Alberta, they improved their ranking from 25th in October 2024 to 15th in November 2024, maintaining this position through December before a slight dip to 16th in January 2025. This consistent presence in the top 20 highlights their strong market presence in Alberta's Pre-Roll category. Meanwhile, in British Columbia, Station House held a steady 6th position in the Pre-Roll category from October to December 2024, climbing to 5th in January 2025, indicating an upward trend in consumer preference. However, their performance in the Flower category in British Columbia was less stable, fluctuating between 22nd and 24th place, suggesting room for growth in this segment.
In Ontario, Station House's performance in the Flower category was less impressive, with rankings outside the top 30 in all months except November 2024, where they reached 45th place. This indicates a challenging market for their Flower products in Ontario. Conversely, their Pre-Roll category maintained a consistent ranking, holding the 20th spot from October to December 2024, with a slight drop to 21st in January 2025. This stability in the Pre-Roll category suggests a loyal customer base in Ontario, despite the competitive landscape. These insights point to a strong foothold in the Pre-Roll market across provinces, while also highlighting opportunities for growth in the Flower category, particularly in Ontario.
Competitive Landscape
In the competitive landscape of the pre-roll category in British Columbia, Station House has demonstrated a consistent performance, maintaining a steady rank of 6th place from October to December 2024, before improving to 5th place in January 2025. This upward movement in rank indicates a positive trend for Station House, suggesting an effective market strategy or product reception. Despite this improvement, Station House faces stiff competition from brands like Color Cannabis, which consistently held the 5th position before dropping to 6th in January 2025, and Jeeter, which maintained a strong presence in the top 4 throughout the period. Shred also presents a formidable challenge, consistently ranking higher than Station House, although it experienced a slight decline from 2nd to 4th place by January 2025. These dynamics highlight the competitive pressures Station House faces, but its ability to climb in rank suggests potential for further growth in sales and market share.
Notable Products
In January 2025, Blue Dream Pre-Roll (0.5g) maintained its position as the top-selling product from Station House, with sales reaching 65,594 units. Northern Lights Pre-Roll (0.5g) consistently held the second position across the months, showing a slight decrease in sales compared to December 2024. OG Kush Pre-Roll (0.5g) improved its ranking from fourth in December 2024 to third in January 2025, indicating a positive trend in consumer preference. Pink Kush Pre-Roll (0.5g) dropped to fourth place, reflecting a notable decline in sales figures. Ghost Train Haze Pre-Roll (0.5g) remained steady in fifth place, showing little change in its sales performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
