.svg){kind=small}
Dec-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the Canadian market, Station House has shown a varied performance across different provinces and product categories. In Alberta, the brand's Pre-Roll category has seen a positive trajectory, improving its ranking from 21st in September 2024 to 14th by December 2024. This upward movement is coupled with a steady increase in sales, indicating strong consumer demand. Conversely, in British Columbia, Station House's Flower category did not make it into the top 30 in September but managed to climb to 22nd position in October before slightly declining again. This fluctuation highlights a competitive market landscape in the Flower category within the province. Meanwhile, their Pre-Roll category has consistently held a strong position, maintaining a 6th place ranking from October through December, reflecting stable consumer preference.
In Ontario, Station House has maintained a consistent presence in the Pre-Roll category, gradually improving its rank from 20th in September to 18th by December. This steady climb is indicative of a growing brand presence and consumer acceptance in the province. However, their performance in the Flower category in Ontario has been less favorable, with rankings fluctuating around the 48th position, indicating challenges in gaining a stronger foothold. This contrast between the two categories suggests that while Station House is making strides in Pre-Rolls, there is room for growth and strategy refinement in the Flower segment to better capture market share.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, Station House has shown a consistent improvement in its market position, climbing from the 8th rank in September 2024 to the 6th rank by October 2024, and maintaining this position through December 2024. This upward trend in rank is indicative of a positive reception in the market, despite facing stiff competition from brands like Jeeter, which consistently held the 4th position from October to December 2024, and Color Cannabis, which maintained the 5th position during the same period. Station House's sales figures also reflect a steady increase, suggesting a growing consumer preference and market penetration. Meanwhile, Dab Bods and Pistol and Paris experienced fluctuations in their rankings, with Dab Bods improving from 9th to 7th and Pistol and Paris dropping from 7th to 8th, highlighting the dynamic nature of this market segment. These insights suggest that Station House is effectively capitalizing on its market strategies to enhance its competitive standing in British Columbia's Pre-Roll category.
Notable Products
In December 2024, Station House's top-performing product was Blue Dream Pre-Roll (0.5g), maintaining its first-place ranking since September, with impressive sales of 67,526 units. Northern Lights Pre-Roll (0.5g) held steady in second place, showing consistent growth in sales figures over the months. Pink Kush Pre-Roll (0.5g) remained in third place, indicating stable demand. OG Kush Pre-Roll (0.5g) climbed from fifth position in September to settle in fourth by December, reflecting a positive upward trend in sales. Ghost Train Haze Pre-Roll (0.5g) maintained its fifth-place ranking, showing resilience in its category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
