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Nov-2024
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Overview
Market Insights Snapshot
Station House has shown notable performance fluctuations across different categories and provinces. In Alberta, the brand's presence in the Pre-Roll category has been relatively stable, with a significant improvement in November 2024, jumping to the 17th rank from the 24th in October. This upward movement is accompanied by a noticeable increase in sales, indicating a strengthening market position. However, in British Columbia, while Station House's Pre-Roll category maintained a strong position, consistently ranking 6th in both October and November, the Flower category saw a decline from 21st to 22nd place in November. This suggests a potential area for growth or a need to reassess strategies in the Flower category within the province.
In Ontario, Station House's performance in the Flower category is gradually improving, moving from the 53rd rank in August to the 44th in November. This indicates a slow but steady increase in market penetration. On the other hand, the Pre-Roll category in Ontario has shown slight fluctuations, with the brand ranking 19th in both September and November, after a dip to 20th in October. The consistent presence in the top 20 suggests a stable demand for Station House's Pre-Roll products in the province. Notably, Station House did not make it to the top 30 in certain categories and months, highlighting areas where the brand might focus on enhancing its competitive edge.
Competitive Landscape
In the competitive landscape of pre-rolls in British Columbia, Station House has shown a notable upward trajectory in its ranking from August to November 2024. Initially ranked at 10th place in August, Station House improved its position to 6th by October, maintaining this rank in November. This positive trend in ranking is accompanied by a consistent increase in sales, indicating a strengthening market presence. In comparison, Color Cannabis experienced a slight decline, dropping from 4th to 5th place, while Jeeter moved up to 4th place, surpassing Color Cannabis. Meanwhile, Dab Bods also showed improvement, climbing from 14th to 8th place. Despite the competitive pressure, Station House's ability to advance in the rankings suggests a robust strategy and growing consumer preference, positioning it well against competitors like Pistol and Paris, which remained stable at 7th place throughout the same period.
Notable Products
In November 2024, Blue Dream Pre-Roll (0.5g) maintained its position as the top-performing product for Station House, achieving a notable sales figure of 73,590 units. Northern Lights Pre-Roll (0.5g) continued to hold the second spot, showing a consistent trend from the previous months. Pink Kush Pre-Roll (0.5g) also retained its third-place ranking, indicating steady demand across the period. OG Kush Pre-Roll (0.5g) improved its ranking from fifth to fourth, demonstrating a positive shift in consumer preference. Meanwhile, Ghost Train Haze Pre-Roll (0.5g) dropped to fifth place, despite stable sales figures, suggesting increased competition from OG Kush.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
