Oct-2024
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Overview
Market Insights Snapshot
Station House has demonstrated varied performance across different Canadian provinces and product categories. In Alberta, their Pre-Roll category maintained a relatively stable presence, fluctuating slightly within the top 30 rankings. Despite a dip to the 22nd position in October 2024, sales figures showed a steady upward trend, culminating in $340,658 in sales. This consistency in ranking, coupled with a gradual increase in sales, suggests a stable consumer base in Alberta. On the other hand, in British Columbia, the Flower category saw a significant rise from being unranked in July to 22nd place by October, indicating a growing market presence and consumer interest in this product line.
In British Columbia, Station House's Pre-Roll category performed exceptionally well, consistently improving its position from 10th in July to 6th by October, alongside a notable increase in sales from $597,291 to $754,700. This upward trajectory highlights the brand's strengthening foothold in the pre-roll market within the province. Meanwhile, in Ontario, the Flower category experienced a gradual climb from 61st to 46th over the same period, reflecting a slow but steady improvement in market penetration. However, the Pre-Roll category in Ontario remained stable at around the 18th to 19th positions, suggesting a consistent demand but lacking significant growth momentum.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, Station House has demonstrated a notable upward trajectory in recent months. From July to October 2024, Station House climbed from the 10th to the 6th position, indicating a positive shift in market presence and consumer preference. This improvement in rank is accompanied by a steady increase in sales, suggesting effective brand strategies and growing consumer loyalty. In contrast, Color Cannabis experienced a slight decline, moving from 4th to 5th place, while Jeeter rose from 6th to 4th, showcasing a competitive edge. Meanwhile, Pistol and Paris and Castle Rock Farms also showed improvements, yet Station House's consistent rise in rank and sales highlights its growing influence in the market, making it a brand to watch in the coming months.
Notable Products
In October 2024, Blue Dream Pre-Roll (0.5g) maintained its position as the top-performing product for Station House with sales reaching 70,352 units, showing a consistent lead over previous months. Northern Lights Pre-Roll (0.5g) also held steady in the second position, demonstrating a strong market presence. Pink Kush Pre-Roll (0.5g) remained third, indicating stable consumer preference. Ghost Train Haze Pre-Roll (0.5g) and OG Kush Pre-Roll (0.5g) continued to rank fourth and fifth, respectively, with no changes in their rankings from prior months. Overall, the rankings for Station House products have shown remarkable consistency from July through October 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.