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Dec-2024
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Overview
Market Insights Snapshot
Stewart Farms has demonstrated a strong performance in the Topical category across several Canadian provinces, maintaining a consistent presence in the top ranks. In Alberta, the brand has consistently held the number two spot from September to December 2024, indicating a stable market position. Notably, the sales figures in Alberta have shown a significant upward trend, with December sales reaching a peak of 154,795, which suggests a growing consumer base and possibly increased brand loyalty. In British Columbia, Stewart Farms made an impressive leap from the third position in September and October to securing the top rank by December, highlighting a successful market penetration and competitive edge in this region.
Similarly, in Ontario, Stewart Farms maintained a solid position, moving from third to second place from September to November, and holding onto the second position in December. This consistency across provinces suggests a well-executed strategy in the Topical category, with a notable increase in sales figures in Ontario as well, culminating in December's high sales volume of 156,988. The absence of Stewart Farms in the top 30 rankings for other categories or states indicates potential areas for growth or a strategic focus on the Topical category for now. This focused approach might be a deliberate strategy to dominate a specific niche before expanding into other segments or regions.
Competitive Landscape
In the British Columbia topical cannabis market, Stewart Farms has shown a remarkable upward trajectory in recent months, climbing from the third rank in September and October 2024 to securing the top position by December 2024. This ascent in rank is indicative of a significant increase in sales, which more than doubled from September to December. In contrast, Proofly experienced a decline, dropping from the second position in September and October to third in November and December, with sales showing a downward trend. Meanwhile, Wildflower Canada, which maintained the top spot through November, fell to second place in December, despite having consistently higher sales than Stewart Farms earlier in the period. This shift highlights Stewart Farms' growing consumer appeal and market penetration, positioning it as a formidable competitor in the region's topical category.
Notable Products
In December 2024, Stewart Farms' top-performing product was the CBD/THC 1:1 Blue Dream Bath Bomb, maintaining its first-place rank consistently from September through December, with sales reaching 4789 units. The CBD:THC 1:1 Multipack Bath Bomb 3-Pack also held steady in second place, with a notable increase in sales figures over the months. Rebound - CBD:THC 1:1 Arctic Heat Muscle Cream remained in third place, showing a modest sales increase. The CBD:THC 1:1 Double Dream Bath Bomb entered the rankings in December, securing the fourth position. Meanwhile, the CBD:THC 1:1 Multi Pack Bath Bomb 3-Pack slipped from fourth in November to fifth in December, despite an increase in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
