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Nov-2024
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Overview
Market Insights Snapshot
In the state of Oregon, STiCKS has demonstrated a strong performance in the Pre-Roll category. Over the months from August to November 2024, STiCKS has shown a notable upward trend, moving from 6th place in August to 5th place in November. This improvement is reflected in their sales, which increased from approximately $257,749 in September to $312,690 in November. Such a positive trajectory highlights STiCKS' growing presence and competitiveness in the Oregon Pre-Roll market, suggesting effective strategies in capturing consumer interest and possibly expanding their market share in this category.
Conversely, STiCKS' performance in the Vapor Pens category in Oregon has been less favorable. The brand's ranking fell out of the top 30 by November, indicating challenges in maintaining a foothold in this segment. Despite some fluctuations, their sales figures in this category have remained relatively low, suggesting potential difficulties in capturing consumer demand or competition from other brands. This contrast between categories highlights the variability in STiCKS' market performance across different product lines, emphasizing the need for targeted strategies to bolster their presence in underperforming segments.
Competitive Landscape
In the competitive landscape of the Oregon Pre-Roll category, STiCKS has demonstrated notable fluctuations in its ranking over the past few months, indicating a dynamic market presence. In August 2024, STiCKS held the 6th position, but experienced a dip to 11th in September, before rebounding to 8th in October and climbing further to 5th in November. This upward trajectory in the latter months suggests a positive trend in consumer preference or strategic adjustments by STiCKS. In comparison, Benson Arbor maintained a relatively stable ranking, consistently outperforming STiCKS until November when it fell to 7th place. Meanwhile, Fire Dept. Cannabis consistently held a strong position in the top 3, indicating robust sales performance. Kaprikorn showed significant improvement, rising from 13th in August to 4th by November, suggesting a rapid increase in market share. Despite these competitive pressures, STiCKS' ability to regain and improve its rank highlights its resilience and potential for growth in the Oregon Pre-Roll market.
Notable Products
In November 2024, STiCKS saw Blue Dream Pre-Roll (1g) reclaim the top spot in the Pre-Roll category, with a notable sales figure of 5,324 units. Rainbow Zoap Pre-Roll (1g) emerged as a strong contender, securing the second position. Rocky Mountain Moonshine Pre-Roll (1g) debuted at the third rank, while Lemon Bubblegum Pre-Roll (1g) followed closely in fourth place. Gastro Pop Pre-Roll (1g) experienced a slight drop, moving from third in October to fifth in November. The rankings indicate a dynamic shift in consumer preferences, with Blue Dream Pre-Roll regaining its leading position from August and Gastro Pop Pre-Roll experiencing a decline in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
