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Oct-2024
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Overview
Market Insights Snapshot
In the state of Oregon, STiCKS has shown a dynamic performance in the Pre-Roll category. Their ranking shifted from 5th in July 2024 to 8th by October 2024. Despite this drop in rank, it is noteworthy that they consistently remained within the top 10 brands, indicating a strong market presence. The sales figures reflect a fluctuating pattern, with a noticeable dip in September followed by a recovery in October. This suggests potential market volatility or seasonal demand changes that could be influencing consumer purchasing behavior. However, the consistent top 10 rankings highlight the brand's resilience and consumer appeal in Oregon's competitive Pre-Roll market.
On the other hand, STiCKS' performance in the Vapor Pens category in Oregon has been less impressive. The brand did not make it into the top 30 rankings for September and October 2024, signaling a potential struggle to capture market share in this segment. This downward trend from a rank of 47 in August to not ranking at all in the subsequent months could be indicative of either increased competition or a shift in consumer preferences. The sales figures support this observation, showing a significant decrease from August to October. The lack of top 30 placement might suggest that STiCKS needs to reassess its strategy or product offerings in the Vapor Pens category to regain traction in the Oregon market.
Competitive Landscape
In the competitive landscape of the Oregon Pre-Roll category, STiCKS experienced notable fluctuations in its ranking over the past few months, moving from 5th in July 2024 to 8th by October 2024. This shift is particularly interesting when compared to competitors like Benson Arbor, which saw a decline from 3rd to 7th, and Decibel Farms, which improved its position from 10th to 6th. Despite a drop in sales from July to September, STiCKS managed a rebound in October, indicating a potential recovery trend. Meanwhile, Cabana maintained a relatively stable performance, fluctuating slightly but remaining close to STiCKS in rank. The entry of Piff Stixs into the top 10 by October suggests increasing competition, as they climbed from outside the top 20 in July to 9th place. These dynamics highlight the importance for STiCKS to strategize effectively to maintain and improve its market position amidst a shifting competitive environment.
Notable Products
In October 2024, the top-performing product for STiCKS was the Obama Kush Pre-Roll (1g), which ranked first with a notable sales figure of 4029 units. Following closely, the Blue Dream Pre-Roll (1g) secured the second position, showing a slight drop from its first-place ranking in September. The Maui True Blood Pre-Roll (1g) climbed to third place, while the Maui Wowie Pre-Roll (1g) and Sour Diesel Pre-Roll (1g) held the fourth and fifth positions, respectively. The rankings indicate a consistent preference for pre-rolls from STiCKS, with some shifts in product popularity compared to previous months. This month, STiCKS' product lineup continues to be dominated by its diverse range of pre-rolls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
