Jan-2025
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Overview
Market Insights Snapshot
STiCKS has shown a notable upward trajectory in the Pre-Roll category in Oregon. Over the span from October 2024 to January 2025, the brand has climbed steadily from the 10th position to the 4th position. This consistent improvement in rankings suggests a strong market presence and growing consumer preference in this category. The sales figures support this trend, with a steady increase from $269,222 in October to $323,161 in January. However, in the Vapor Pens category, STiCKS did not make it into the top 30 rankings in Oregon after October, indicating that there might be challenges or less focus on this product line within the state.
The absence of STiCKS in the top 30 rankings for Vapor Pens after October could be perceived as a potential area for growth or realignment of strategy. While their performance in Pre-Rolls is commendable, the lack of visibility in Vapor Pens might suggest that competitors are currently dominating this space, or that consumer demand for STiCKS' offerings in this category is not as strong. This presents an interesting dichotomy in their product performance, hinting at a possible strategic focus on bolstering their strengths in Pre-Rolls while reassessing their approach in other categories.
Competitive Landscape
In the Oregon Pre-Roll category, STiCKS has demonstrated a notable upward trajectory in its market position, climbing from 10th place in October 2024 to 4th place by January 2025. This rise in rank is indicative of a strong sales performance, as STiCKS has consistently increased its sales figures over this period. In contrast, Benson Arbor maintained a stable position in the top 5 until January 2025, when it fell to 6th place, reflecting a decline in sales. Meanwhile, Fire Dept. Cannabis has consistently held a top position, moving from 3rd to 2nd place, showcasing robust sales growth. Kaprikorn also experienced a slight dip in rank from 4th to 5th, aligning with a decrease in sales. Notably, Portland Heights, which led the category, saw a significant drop to 3rd place by January 2025, suggesting a substantial decrease in sales. These dynamics highlight STiCKS' competitive momentum and potential to capture further market share in the Oregon Pre-Roll segment.
Notable Products
In January 2025, the top-performing product for STiCKS was Fatso Pre-Roll (1g), which ranked first with sales of 3,508 units. Following closely, GMO Pre-Roll (1g) secured the second position, improving from its first-place ranking in December 2024 with 3,496 units sold. Gastro Pop Pre-Roll (1g) climbed to third place, maintaining a steady increase from fifth in November 2024 to achieve 3,063 units in sales. Stuffed Cherry Gelato Pre-Roll (1g) took the fourth spot, while Lemon Lime Punch Pre-Roll (1g) rounded out the top five. Notably, all these products showed strong performance in the Pre-Roll category, with several climbing in rankings compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.