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Sep-2024
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Overview
Market Insights Snapshot
In the state of Oregon, STiCKS has shown a consistent presence in the Pre-Roll category, maintaining a top 10 ranking from June through September 2024. The brand peaked in July with a rank of 5, indicating strong consumer preference and effective marketing strategies during that period. Despite a slight dip in September to rank 7, STiCKS has managed to keep its position within the top 10, showcasing its resilience and popularity in the Pre-Roll market. This consistent performance is noteworthy, especially when compared to other categories where they have not been as prominent.
Conversely, in the Vapor Pens category, STiCKS has struggled to maintain a top ranking in Oregon. The brand was not even in the top 30 by September, indicating a significant decline in market presence. This drop from a rank of 45 in August to 75 in September suggests challenges in either product offerings or market competition. The decline in sales from July to September further underscores these challenges, hinting at potential areas for improvement or strategic shifts needed to regain market traction. This contrast between categories highlights the varying dynamics STiCKS faces across different product lines.
Competitive Landscape
In the competitive landscape of the Oregon Pre-Roll category, STiCKS has demonstrated a resilient performance, maintaining a consistent presence in the top 10 ranks from June to September 2024. Despite facing stiff competition, STiCKS' ranking fluctuated slightly, peaking at 5th place in July before settling at 7th in September. This indicates a robust market position, although it experienced a slight decline in sales from August to September. Notably, Benson Arbor consistently outperformed STiCKS, securing higher ranks each month, albeit with a declining sales trend. Meanwhile, Cabana and Decibel Farms have shown upward mobility, with Cabana surpassing STiCKS in September. The dynamic shifts in rankings and sales among these competitors highlight the competitive pressures STiCKS faces, underscoring the need for strategic marketing efforts to bolster its market position.
Notable Products
In September 2024, Blue Dream Pre-Roll (1g) emerged as the top-performing product for STiCKS with sales reaching 4009 units. Diesel Poison Pre-Roll (1g) followed closely in the second position, maintaining its rank from August 2024. Project Gary Pre-Roll (1g) ranked third, showing a slight decline from its second-place position in August. Grapehead Pre-Roll (1g) and Gorilla Glue Blunt (1.5g) secured the fourth and fifth spots, respectively, both making their debut in the top five rankings for September. Overall, the pre-roll category dominated the sales for STiCKS this month, with notable shifts in the rankings reflecting changing consumer preferences.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
