.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Sticky Fish has shown notable growth in the Concentrates category in Massachusetts. The brand improved its ranking from 43rd in July 2024 to entering the top 30 by September 2024, where it maintained its position in October. This upward movement is a positive indicator of the brand's increasing market penetration and consumer acceptance in this category. The sales figures reflect this trajectory, with a significant jump from August to September, suggesting a successful strategy or product launch during this period. However, Sticky Fish did not make it to the top 30 in earlier months, indicating that while recent performance is promising, there may have been challenges earlier in the year.
In the Vapor Pens category, Sticky Fish's performance in Massachusetts was less consistent, as it remained outside the top 30 until October 2024, when it finally climbed to the 50th position. Despite not breaking into the top 30, the brand's sales saw a significant increase in October, which might hint at growing consumer interest or a successful promotional campaign. The brand's earlier rankings in the 60s suggest it struggled to establish a foothold in this competitive category, but the recent sales surge could be a turning point. This mixed performance across categories highlights the dynamic nature of the cannabis market and the challenges brands face in maintaining consistent growth across different product lines.
Competitive Landscape
In the Massachusetts vapor pen market, Sticky Fish has shown a notable improvement in its competitive standing over the past few months. Despite not being in the top 20 rankings in July, August, or September 2024, Sticky Fish made a significant leap to rank 50th in October 2024. This upward movement is indicative of a positive trend in sales, as evidenced by a substantial increase in sales figures during the same period. In contrast, competitors like Treeworks and Bountiful Farms experienced fluctuations in their rankings, with Treeworks dropping from 41st in August to 51st in October, and Bountiful Farms seeing a similar decline from 46th to 52nd. This shift suggests that Sticky Fish is gaining traction and potentially capturing market share from these established brands. Meanwhile, Marmas has maintained a relatively stable position, slightly improving from 55th in August to 47th in October, indicating a competitive but steady presence in the market. These dynamics highlight Sticky Fish's growing influence and potential for further advancement in the Massachusetts vapor pen category.
Notable Products
In October 2024, the top-performing product for Sticky Fish was the Nepali Black Live Resin Disposable (0.5g) in the Vapor Pens category, ascending to the number one rank with sales of 479 units. Following closely was the Liberty Haze Live Resin Cartridge (0.5g), maintaining its position at rank two, slightly increasing its sales to 396 units from the previous month. The Apple Jelly Live Resin Disposable (0.5g) debuted at rank three, while Apple Tartz Live Budder (1g) and Apple Jelly Live Resin Cartridge (1g) secured the fourth and fifth positions, respectively. Notably, the Liberty Haze Live Resin Cartridge had previously held the top spot in September 2024 but was surpassed in October by Nepali Black. This shift highlights a dynamic change in consumer preference towards the new leader in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
