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Sep-2024
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Overview
Market Insights Snapshot
Stingers has experienced a notable decline in its performance within the Pre-Roll category in Washington. Starting from a strong third place in June 2024, the brand has seen a consistent drop, moving to sixth in July, tenth in August, and eventually landing at the thirteenth position by September. This downward trend suggests a significant loss in market share or competitive pressure in the Pre-Roll category, as evidenced by a decrease in sales from $541,476 in June to $282,747 in September. The absence of Stingers from the top 30 in other categories or states indicates either a focused strategy or challenges in expanding their market presence.
The decline in Washington's Pre-Roll rankings might reflect broader challenges or strategic shifts for Stingers, given that they have not appeared in the top 30 brands in any other state or category during this period. This could be viewed as a negative indicator of their current market strategy or execution. While their initial position in Washington was strong, the subsequent drop raises questions about brand loyalty, product innovation, or competitive dynamics in the region. Observing their future movements will be crucial to understanding if this trend is temporary or part of a larger pattern affecting their market performance.
Competitive Landscape
In the competitive landscape of the Washington pre-roll market, Stingers has experienced a notable decline in its ranking from June to September 2024. Initially holding a strong position at rank 3 in June, Stingers saw a steady drop to rank 13 by September. This downward trend in rank correlates with a decrease in sales over the same period, suggesting potential challenges in maintaining market share. In contrast, Agro Couture demonstrated a positive trajectory, improving its rank from 15 in June to 11 in September, accompanied by a consistent increase in sales. Similarly, Artizen Cannabis climbed from rank 18 in August to 12 in September, indicating a resurgence in market performance. Meanwhile, Forbidden Farms and Legit (WA) maintained relatively stable rankings, though Legit (WA) experienced fluctuations, peaking at rank 11 in June before settling at 15 in September. These shifts highlight the dynamic nature of the pre-roll category in Washington, where Stingers faces increasing competition from brands that are either gaining momentum or maintaining steady performance.
Notable Products
In September 2024, the top-performing product for Stingers was the Super Stinger - 9lb Hammer Infused Pre-Roll 2-Pack (1g), which achieved the number one rank with sales of 1502 units. The Lilac Jack Infused Pre-Roll 2-Pack (1g) maintained its strong performance with a consistent second-place ranking, showing a steady increase in sales from July to September. The Northern Lights Infused Pre-Roll 2-Pack (1g), which was the top product in August, dropped to fourth place in September. Purple Haze Infused Pre-Roll 2-Pack (1g) debuted in the rankings at third place, indicating a strong market entry. Berry White Infused Pre-Roll 2-Pack (1g) showed a slight decline, moving from fourth to fifth place, reflecting a decrease in sales activity compared to earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
