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Jan-2025
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Overview
Market Insights Snapshot
Stingers has shown a consistent presence in the Pre-Roll category in Washington, maintaining a top 10 position from October 2024 through January 2025. However, there is a noticeable downward trend in their ranking, starting at 8th place in October and holding steady at 10th place from November onwards. This stability in rank is juxtaposed with a decline in sales figures, indicating potential market challenges or increased competition. The fact that Stingers remains in the top 10 suggests a strong brand presence, but the decreasing sales could be a signal for the brand to reassess its strategies in this category.
In contrast, Stingers' performance in the Vapor Pens category in Washington has not broken into the top 30, with rankings starting at 73rd in October and slightly improving to 66th by January. This indicates a struggle to gain traction in this category, although the improvement suggests some positive momentum. The sales figures, while not as high as their Pre-Roll counterparts, show a slight rebound in January, which could hint at a strategic opportunity for growth. The absence from the top 30 highlights a significant gap in market penetration for Stingers in the Vapor Pens category, suggesting an area for potential development and focus.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Washington, Stingers has experienced fluctuations in its market position over the past few months, indicating a dynamic shift in consumer preferences and competitive pressures. Starting from a rank of 8th in October 2024, Stingers saw a decline to 10th place by January 2025. This downward trend in rank is mirrored by a consistent decrease in sales over the same period, suggesting potential challenges in maintaining consumer interest or facing increased competition. Notably, The Happy Cannabis improved its rank from 10th to 8th, showcasing a positive trajectory that may have attracted some of Stingers' customer base. Similarly, From the Soil maintained a stable position at 9th, potentially benefiting from a loyal customer segment. Meanwhile, Equinox Gardens and Juicy Joints have shown slight improvements in their ranks, which could indicate a growing appeal among consumers. These insights highlight the need for Stingers to reassess its market strategies to regain its competitive edge in the Washington Pre-Roll market.
Notable Products
In January 2025, the top-performing product from Stingers was the Wedding Cake Infused Pre-Roll 2-Pack (1g) in the Pre-Roll category, which ascended to the number one rank with notable sales of 1,302 units. The Super Stingers - Green Crack Live Resin Infused Pre-Roll 2-Pack (1g) maintained its strong position, holding steady at rank two. Tropicana Cookies Infused Pre-Roll 2-Pack (1g) entered the rankings at position three, showcasing its growing popularity. Granddaddy Purple Infused Pre-Roll 2-Pack (1g) saw a slight decline, dropping to rank four from its previous top position in December 2024. Blueberry Kush Live Resin Cartridge (1g) rounded out the top five, marking its first appearance in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
