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Oct-2024
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Overview
Market Insights Snapshot
Stingers has shown a notable shift in its performance across the Pre-Roll category in Washington. Over the months from July to October 2024, there has been a gradual decline in their ranking, moving from 5th place in July to 14th place by October. This downward trend could be a signal of increasing competition or changes in consumer preferences within the state. The decrease in their sales figures, from $480,763 in July to $278,949 in October, further emphasizes the challenges they are facing in maintaining their market position. Such a drop in both ranking and sales could be concerning for the brand if the trend continues.
Interestingly, Stingers did not appear in the top 30 brands in any other states or categories during these months, which might suggest a more localized strength or focus on the Washington market. The absence of rankings in other regions could be interpreted as either a strategic decision to concentrate efforts in a specific area or a need to expand their market presence. Without additional data, it's unclear whether this is an opportunity for growth or a limitation in their current market strategy. Observers of the brand should consider the potential for Stingers to either capitalize on their existing foothold in Washington or explore new territories to diversify their market reach.
Competitive Landscape
In the competitive landscape of the Washington Pre-Roll category, Stingers has experienced a notable decline in rank from July to October 2024, dropping from 5th to 14th place. This downward trend in ranking is mirrored by a decrease in sales, suggesting potential challenges in maintaining market share. Meanwhile, competitors like Agro Couture have shown a consistent improvement, moving from 14th to 12th place, with sales increasing steadily, indicating a strengthening position in the market. Similarly, Forbidden Farms has maintained a relatively stable rank, ending October in 13th place, with a notable sales boost, which could be a competitive threat to Stingers. The fluctuations in Stingers' ranking and sales highlight the dynamic nature of the market and underscore the importance of strategic adjustments to regain competitive advantage.
Notable Products
In October 2024, the top-performing product for Stingers was the Super Stingers- Frankenstein Infused Pre-Roll 2-Pack (1g), which secured the number one rank with sales reaching 1225 units. Following closely was the Northern Lights Infused Pre-Roll 2-Pack (1g), which dropped from its previous top position in August and September to second place. The Super Stinger - 9lb Hammer Infused Pre-Roll 2-Pack (1g) also experienced a decline, moving from second place in September to third in October. Pineapple Express Infused Pre-Roll 2-Pack (1g) and Island Wave Infused Pre-Roll 2-Pack (1g) rounded out the top five, maintaining their fourth and fifth positions respectively. Overall, while there were shifts in rankings, the pre-roll category continued to dominate Stingers' sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
