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Aug-2024
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Overview
Market Insights Snapshot
Stingers has shown notable performance trends across various states and categories, particularly in the Pre-Roll category in Washington. In May and June 2024, Stingers held a strong position, maintaining the 3rd rank in the Pre-Roll category. However, by July, the brand experienced a decline, dropping to the 7th position and further down to the 17th rank in August. This significant drop in ranking indicates a potential shift in consumer preferences or increased competition in the Washington market. Despite the drop in rankings, Stingers' sales figures in May and June were relatively robust, with June showing an increase from May, suggesting a strong market presence before the decline in the latter months.
It's important to note that in some states and categories, Stingers did not make it into the top 30 brands, which can be seen as a challenge for the brand's market penetration and visibility. The absence from the top 30 rankings in these areas highlights the competitive nature of the cannabis market and the need for strategic adjustments. For instance, the decline in Washington could be a signal for the brand to re-evaluate its market strategies or product offerings to regain its foothold. Monitoring these movements and understanding the underlying factors will be crucial for Stingers to maintain and improve its market position across different states and categories.
Competitive Landscape
In the Washington pre-roll category, Stingers has experienced notable fluctuations in its rank and sales over the past few months. Starting strong in May and June 2024 with a consistent rank of 3rd, Stingers saw a significant drop to 7th in July and further down to 17th in August. This decline in rank is mirrored by a decrease in sales from $527,110 in June to $266,267 in August. In contrast, competitors like Artizen Cannabis and Fire Bros. have shown steady improvements, with Artizen Cannabis climbing from 18th to 15th and Fire Bros. making a notable leap from 32nd to 18th over the same period. Falcanna maintained a relatively stable position, while Legit (WA) experienced a slight decline but remained within the top 20. These shifts highlight the competitive dynamics in the market and suggest that Stingers may need to reassess its strategies to regain its earlier momentum and market position.
Notable Products
In August 2024, the top-performing product for Stingers was Berry White Infused Pre-Roll 2-Pack (1g) in the Pre-Roll category, which climbed to the number one spot with notable sales of 1053 units. Super Stingers - Kosher Kush Infused Pre-Roll 2-Pack (1g) followed closely in second place, showing a steady rise from fourth in July. Cloud Kush Infused Pre-Roll 2-Pack (1g) entered the rankings for the first time, securing the third position. Meanwhile, Lilac Jack Infused Pre-Roll 2-Pack (1g) dropped from first place in July to fourth in August. Super Stingers - Green Crack Live Resin Infused Pre-Roll 2-Pack (1g) reappeared in the rankings at fifth place after an absence, indicating fluctuating performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
