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Aug-2024
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Overview
Market Insights Snapshot
Strain Vapes has shown a notable performance improvement in the Vapor Pens category in Missouri over the past few months. Starting from a rank of 48 in May 2024, the brand climbed to 29 by August 2024. This upward trajectory indicates a growing acceptance and popularity of their products in this category. However, it is important to note that Strain Vapes was not in the top 30 brands for May, June, and July, which underlines the significant progress made in August. One key data point to highlight is the substantial increase in sales from $78,377 in May to $255,821 in August, reflecting a strong market penetration and consumer interest.
Despite the positive trend in Missouri, Strain Vapes' performance across other states and categories remains less clear due to the absence of ranking data. This could imply that the brand has not yet made a significant impact in those markets or categories, as they did not appear in the top 30 rankings. The brand's concentrated success in Missouri might suggest a focused marketing strategy or a particularly strong product-market fit in that state. Observing how Strain Vapes leverages this momentum in Missouri could provide valuable insights into their broader market strategies and potential future growth in other regions.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Strain Vapes has shown a significant improvement in its ranking and sales over the past few months. Starting from a rank of 48 in May 2024, Strain Vapes climbed to 29 by August 2024, indicating a strong upward trend. This is particularly notable when compared to competitors such as Heartland Labs and Farmer G, which have shown more stable but less dramatic changes in their rankings. Indi Vapes also experienced fluctuations but maintained a higher rank than Strain Vapes for most of the period. However, Strain Vapes' sales surged in August 2024, surpassing brands like Plume Cannabis (MO), which had consistently higher sales in the preceding months. This upward trajectory for Strain Vapes suggests a growing market presence and potential for continued growth in the Missouri vapor pen category.
Notable Products
In August 2024, the top-performing product for Strain Vapes was God's Gift Distillate Cartridge (1g), maintaining its first-place ranking from the previous two months with a notable sales figure of 1352 units. Strawberry Cough Distillate Cartridge (1g) climbed to the second position, showing significant improvement from its third-place ranking in June 2024. 9 Pound Hammer Distillate Cartridge (1g) dropped to third place, despite consistently high sales figures in prior months. King Louis XIII Distillate Cartridge (1g) held steady in fourth place, while Headband Distillate Cartridge (1g) slipped to fifth place after being ranked third in July 2024. Overall, the rankings indicate stable performance for the top products, with some shifts in the lower positions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
