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Sep-2024
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Overview
Market Insights Snapshot
The performance of Strait-Fire in the Michigan market reveals some intriguing trends across different product categories. In the Concentrates category, Strait-Fire maintained a steady presence within the top 30 brands, although there was a slight decline from rank 19 in June 2024 to rank 21 by September 2024. This downward movement coincided with a decrease in sales, from $236,009 in June to $171,970 by September. Such a trend could suggest increasing competition or shifting consumer preferences within the state. Interestingly, the brand did not rank in the top 30 for Vapor Pens throughout the summer months, only appearing at rank 97 in September, which indicates a significant gap in market penetration or consumer appeal in this category.
Strait-Fire's absence from the top 30 in the Vapor Pens category until September might highlight potential areas for strategic improvement or market opportunity. The brand's late entry into the rankings, albeit at a lower position, suggests there could be untapped potential or recent efforts to bolster this segment. The contrast between the Concentrates and Vapor Pens categories in Michigan offers a valuable perspective on the brand's strengths and weaknesses. While the Concentrates category shows a consistent, albeit slightly declining, performance, the Vapor Pens category presents a challenge that could be addressed with targeted marketing or product innovation. This dual perspective on Strait-Fire's market performance provides a nuanced understanding of their current standing and potential growth areas within the state.
Competitive Landscape
In the competitive landscape of the Michigan concentrates market, Strait-Fire has experienced some fluctuations in its ranking, which could be indicative of shifting consumer preferences or competitive pressures. Over the past few months, Strait-Fire's rank has slightly declined from 19th in June 2024 to 21st by September 2024. This downward trend in rank is mirrored by a decrease in sales, suggesting that the brand may need to reassess its strategies to maintain its market position. Notably, Uplyfted Cannabis Co. has shown resilience, maintaining a strong presence with ranks consistently around the top 20, while Bowhouse experienced a significant drop from 6th to 23rd, indicating potential volatility in the market. Meanwhile, Element has improved its standing, moving up to 19th in September, which could pose a threat to Strait-Fire if this upward trend continues. These dynamics highlight the competitive pressures in the Michigan concentrates market and underscore the importance for Strait-Fire to innovate and adapt to maintain its competitive edge.
Notable Products
In September 2024, Yo Berry Live Rosin (1g) maintained its position as the top-selling product for Strait-Fire, with sales reaching 924 units. Lemon Cake Live Rosin (1g) emerged as the second best-seller, making a strong debut in the rankings. Los Muertos Bubble Hash (1g) secured the third spot, indicating a growing interest in this product category. Trump's Candy Live Rosin (1g) experienced a drop to fourth place from its previous second-place ranking in August, highlighting a shift in consumer preference. Super Boof Live Rosin Disposable (0.5g) entered the rankings at fifth place, showcasing the rising popularity of vapor pens.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
