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Sep-2024
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Overview
Market Insights Snapshot
Stunnerz has shown a varied performance across different categories in Ontario. In the Flower category, the brand has not made it to the top 30 rankings from June to September 2024, indicating a potential area for improvement. This is contrasted by their performance in the Pre-Roll category where they consistently maintained a presence within the top 20, although experiencing a slight dip from 12th in June to 17th in September. This suggests that while Pre-Rolls remain a strong category for Stunnerz, there is a need to monitor and address the factors contributing to the decline in their ranking.
In the Vapor Pens category, Stunnerz has seen a notable improvement, moving from the 65th position in June to 47th by September. This upward trend highlights a positive reception in this category, though it still remains outside the top 30, which could be a strategic target for the brand. The sales figures reflect these movements, with a peak in sales during July followed by a gradual decline towards September. This pattern suggests that while there is interest in Stunnerz's Vapor Pens, sustaining and building upon this momentum could be crucial for future growth. The overall mixed performance across categories indicates areas of both strength and potential for the brand in the Ontario market.
Competitive Landscape
In the competitive landscape of the Ontario pre-roll category, Stunnerz has experienced notable fluctuations in its market position over the past few months. Starting from a strong 12th rank in June 2024, Stunnerz saw a decline to 14th in July, further dropping to 18th in August, before slightly recovering to 17th in September. This downward trend in rank coincides with a decrease in sales from July to September, suggesting challenges in maintaining consumer interest or facing increased competition. Meanwhile, competitors like 1Spliff and BoxHot have shown resilience, with 1Spliff climbing back to 15th in September and BoxHot maintaining a consistent mid-teen rank. Despite these challenges, Stunnerz's initial strong performance indicates potential for recovery if strategic adjustments are made to address market dynamics and consumer preferences.
Notable Products
In September 2024, the top-performing product for Stunnerz was the Indica Pre-Roll 2-Pack (2g), which ascended to the number one spot, maintaining its strong performance from previous months where it consistently ranked second. Notably, the Sativa Pre-Roll 2-Pack (2g), which had held the top rank from June through August, dropped to second place in September, with sales amounting to 18,005 units. The 30+ - Fruit Cobbler Pre-Roll (1g) maintained its steady position at third place throughout the four months. Stunnerz Str8z - Slims Sativa Pre-Roll 10-Pack (7g) remained in fourth place, showing a slight sales recovery compared to August. New to the top five in September, the 30+ - Kush CK Pre-Roll (1g) debuted at fifth place, indicating a positive reception in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
