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Nov-2024
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Overview
Market Insights Snapshot
In the Ontario market, Stunnerz has shown varied performance across different cannabis categories over recent months. In the Flower category, Stunnerz has not managed to break into the top 30, with rankings slipping from 85th in August to 97th by November. This downward trend in rankings is reflected in their sales figures, which have steadily decreased over the same period. Conversely, in the Pre-Roll category, Stunnerz has maintained a relatively strong presence, consistently ranking within the top 30, though there has been a slight decline from 17th place in August and September to 21st by November. This indicates a need for strategic adjustments to regain momentum in this competitive segment.
When examining the Vapor Pens category in Ontario, Stunnerz appears to be facing challenges similar to those in the Flower category. The brand's ranking fluctuated, initially improving from 52nd in August to 48th in September, but then dropping back to 57th by November. This inconsistency suggests volatility in consumer preferences or competitive pressures in the market. Despite these challenges, the September sales spike for Vapor Pens indicates potential for growth if Stunnerz can capitalize on favorable market conditions. Overall, the brand's performance across categories suggests areas for improvement, particularly in maintaining and enhancing their market position in Ontario.
Competitive Landscape
In the competitive landscape of Ontario's Pre-Roll category, Stunnerz has experienced a notable shift in its market position from August to November 2024. Initially ranked 17th in August, Stunnerz maintained its position in September but saw a decline to 19th in October and further to 21st in November. This downward trend in ranking is mirrored by a decrease in sales over the same period, suggesting potential challenges in maintaining market share. In contrast, Station House showed a relatively stable performance, fluctuating slightly but remaining within the top 20, while Buddy Blooms improved its standing from 23rd in August to 18th in September and October, before dropping to 20th in November. Meanwhile, Dab Bods and Double J's consistently ranked outside the top 20, indicating less competitive pressure from these brands. The data suggests that Stunnerz may need to reassess its strategies to regain its earlier momentum and address the competitive advances made by brands like Buddy Blooms.
Notable Products
In November 2024, the top-performing product for Stunnerz was the Indica Pre-Roll 2-Pack (2g), maintaining its number one rank from the previous two months with a notable sales figure of 22,661. The Sativa Pre-Roll 2-Pack (2g) held steady at the second position, following its consistent performance from September and October. The 30+ - Kush CK Pre-Roll (1g) continued to rank third, while the Stunnerz Str8z - Slims Sativa Pre-Roll 10-Pack (7g) improved its standing to fourth place from its fifth position in the preceding months. The 30+ - Fruit Cobbler Pre-Roll (1g) saw a decline, dropping to fifth place in November from its third position in August and September. Overall, the rankings show stability among the top three products, with minor shifts in the lower ranks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
