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Mar-2025
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Overview
Market Insights Snapshot
Stunnerz has shown a varied performance across different categories in Ontario. In the Flower category, the brand has seen a gradual improvement in its rankings, moving from 69th in December 2024 to 55th by March 2025. This upward trajectory is indicative of a strengthening presence in this category, despite a dip in sales in January and February. In contrast, the Vapor Pens category has experienced a decline in ranking, dropping from 61st to 67th over the same period, which could suggest a shift in consumer preferences or competitive pressures. The Pre-Roll category, however, has been a consistent performer, with Stunnerz maintaining a steady climb from 21st to 18th, highlighting its strong foothold in this segment.
It's noteworthy that Stunnerz did not make it into the top 30 brands in the Flower category in Ontario during the observed months, which could be seen as a point of concern or an area for potential growth. The Pre-Roll category's consistent ranking improvement suggests a solid strategy or product offering that resonates well with consumers. Meanwhile, the Vapor Pens category's decline might warrant a closer look at market dynamics or product innovation to regain momentum. While the detailed sales figures are kept to a minimum, the overall trend suggests that Stunnerz is making strategic moves to bolster its market position, particularly in the Pre-Roll segment, while facing challenges in others.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Stunnerz has shown a notable upward trajectory in its rankings, moving from 21st place in December 2024 to 18th by March 2025. This consistent improvement in rank suggests a positive reception and growing market presence, despite starting outside the top 20. In contrast, competitors like Station House have maintained a steady position at the 20th rank, while Dab Bods and 1Spliff have shown fluctuations but remain ahead of Stunnerz. Notably, BoxHot has also maintained a stable presence, slightly ahead of Stunnerz. The sales figures for Stunnerz have shown a recovery in March 2025, indicating a potential for further rank improvement if this trend continues. For consumers and stakeholders, these dynamics highlight Stunnerz's potential for growth in a competitive market, making it a brand to watch in the coming months.
Notable Products
In March 2025, the top-performing product for Stunnerz was the Indica Pre-Roll 2-Pack (2g), maintaining its consistent number one ranking from previous months with sales of 19,887 units. The Sativa Pre-Roll 2-Pack (2g) also held its second-place position, demonstrating steady performance with a slight increase in sales compared to February. The 30+ - Fruit Cobbler Pre-Roll (1g) saw an improvement, moving up one spot to third place, indicating a positive trend in consumer preference. Meanwhile, the 30+ - Kush CK Pre-Roll (1g) dropped one rank to fourth, suggesting a slight decline in its market position. The Milled Variety Pack (14g) remained in fifth place, consistent with its performance from December to March, showing stable demand in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
