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Oct-2024
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Overview
Market Insights Snapshot
Stunnerz has shown varying performance across different product categories in Ontario. In the Flower category, the brand has struggled to make a significant impact, with its rank consistently outside the top 30, reaching as low as 88th position by October 2024. This indicates a challenging market presence, possibly due to intense competition or a shift in consumer preferences within the region. On the other hand, the Pre-Roll category has been a relative stronghold for Stunnerz, maintaining a consistent presence within the top 20, albeit with a slight decline from 14th to 20th place over the past few months. This suggests that while the brand is popular in this category, sustaining its position may require strategic adjustments.
In the Vapor Pens category, Stunnerz has experienced moderate fluctuations in its rankings, peaking at 45th in September 2024 before dropping slightly to 49th in October. This performance trend suggests a steady but competitive market environment, where maintaining a position within the top 50 can still be considered a positive outcome given the brand's overall sales figures. The sales data for Vapor Pens also highlights a notable increase in September, indicating a potential seasonal demand or successful promotional efforts. However, with rankings not reaching the top 30, the brand may need to explore further opportunities to enhance its market share in this category.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Stunnerz has experienced a notable shift in its market position over the past few months. Starting from a rank of 14 in July 2024, Stunnerz saw a decline, dropping to rank 20 by October 2024. This downward trend in rank coincides with a decrease in sales, which suggests a potential loss of market share. In contrast, Buddy Blooms improved its rank from 25 in July to 18 in October, indicating a strong upward trajectory in both rank and sales. Meanwhile, Station House maintained a relatively stable position, consistently ranking around 18 to 19, while Color Cannabis and Double J's showed fluctuations but remained outside the top 20 in September. These dynamics suggest that while Stunnerz faces increasing competition, particularly from Buddy Blooms, there is an opportunity to strategize and regain its previous standing in the Ontario Pre-Roll market.
Notable Products
In October 2024, the top-performing product from Stunnerz was the Indica Pre-Roll 2-Pack (2g), maintaining its number one rank from September with impressive sales of 23,230 units. The Sativa Pre-Roll 2-Pack (2g) followed closely in second place, having dropped from its leading position in July and August. The 30+ - Kush CK Pre-Roll (1g) rose to third place, showing a consistent improvement from its fifth rank in July. The 30+ - Fruit Cobbler Pre-Roll (1g) experienced a slight decline, moving from third in previous months to fourth in October. Lastly, the Stunnerz Str8z - Slims Sativa Pre-Roll 10-Pack (7g) remained steady in fifth place, maintaining its position since August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
