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Jan-2025
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Overview
Market Insights Snapshot
Stunnerz has shown varied performance across different product categories in Ontario. In the Flower category, the brand has made significant strides, improving its ranking from 98th in October 2024 to 59th by January 2025. This upward movement indicates a growing presence and acceptance in the market, although they started outside the top 30, which highlights the competitive nature of this category. On the other hand, the Pre-Roll category has seen Stunnerz maintaining a relatively stable position, consistently ranking within the top 30 brands. This stability suggests a steady consumer base and potentially effective brand loyalty strategies.
In the Vapor Pens category, Stunnerz has displayed a less dynamic performance, with rankings fluctuating between 56th and 60th over the observed months. Despite not breaking into the top 30, the sales figures suggest a niche yet consistent consumer interest. The brand's ability to maintain its position in this category, despite not being a leading player, could imply a focused approach on specific consumer segments. While the data offers a glimpse into Stunnerz's performance, there are more insights to uncover regarding their strategy and future outlook in the competitive landscape of Ontario.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Stunnerz experienced fluctuating rankings from October 2024 to January 2025, indicating a dynamic market presence. Starting at rank 19 in October 2024, Stunnerz saw a dip to rank 22 in November, then slightly improved to rank 21 in December, and returned to rank 19 by January 2025. This volatility in rank suggests challenges in maintaining a stable market position amidst strong competition. Notably, Dab Bods showed a consistent upward trend, improving from rank 23 in October to 17 by January, which may have impacted Stunnerz's ability to climb higher. Meanwhile, CountrySide Cannabis maintained a relatively stable presence, though it slipped slightly from rank 15 to 18 over the same period. The competitive pressure from these brands, along with others like BoxHot and Station House, underscores the need for Stunnerz to strategize effectively to enhance its market share and capitalize on growth opportunities in the Ontario Pre-Roll market.
Notable Products
In January 2025, the top-performing product for Stunnerz was the Indica Pre-Roll 2-Pack (2g) in the Pre-Roll category, maintaining its first-place rank from the previous two months and achieving sales of 22,694 units. The Sativa Pre-Roll 2-Pack (2g) also held its position in the rankings, retaining the second spot despite a decrease in sales from December. The 30+ - Kush CK Pre-Roll (1g) consistently remained in third place throughout the last four months, demonstrating stable performance. The Milled Variety Pack (14g) saw an improvement in its rank, moving up to fourth place from fifth in December. Conversely, the 30+ - Fruit Cobbler Pre-Roll (1g) dropped to fifth place, indicating a decline in popularity or sales compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
