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Aug-2024
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Overview
Market Insights Snapshot
Sublime Canna has shown notable performance in the Pre-Roll category within California. Over the four-month period from May to August 2024, the brand's ranking has generally improved, moving from 26th in May to 21st in July, before slightly dropping to 23rd in August. This upward trend, despite the slight dip in August, indicates a growing presence and increasing consumer preference for Sublime Canna's products in this category. The increase in sales from $501,869 in May to $626,090 in July further supports this positive trajectory, showcasing the brand's ability to capture a larger market share.
However, it's important to note that Sublime Canna's ranking fluctuated, and the brand did not consistently remain in the top 20. The drop to 23rd place in August suggests potential challenges or increased competition within the Pre-Roll category in California. Despite this, the overall trend remains positive, and the brand's ability to climb from 26th to 21st within a few months signifies a strong market presence and potential for future growth. Observing these movements can provide insights into market dynamics and the competitive landscape for cannabis brands in California.
Competitive Landscape
In the competitive landscape of the California Pre-Roll category, Sublime Canna has shown a dynamic performance over the past few months. Starting from a rank of 26 in May 2024, Sublime Canna improved to 21 by July 2024, before slightly dropping to 23 in August 2024. This fluctuation in rank is indicative of a competitive market. Notably, Froot experienced a significant rank jump from 30 in July to 22 in August, surpassing Sublime Canna. Meanwhile, Almora Farms consistently hovered around the 23rd rank but fell to 25 in August, which could be a positive sign for Sublime Canna's relative positioning. Gelato maintained a stronger presence, consistently ranking in the top 20, while Paletas showed a steady climb, ending at rank 24 in August. These shifts highlight the volatility and competitive nature of the market, suggesting that Sublime Canna needs to strategize effectively to maintain and improve its rank amidst strong competitors.
Notable Products
In August 2024, the top-performing product from Sublime Canna was Fuzzies Delights - Honeydew Infused Pre-Roll 5-Pack (2.5g), maintaining its top rank from June and showing a significant sales increase to 3652 units. Fuzzies Delights Shorties - Watermelon Z Infused Pre-Roll 5-Pack (2.5g) came in second, dropping from its first-place position in July. Blueberry Dream Infused Pre-Roll 5-Pack (2.5g) moved up to third place from fifth in July, indicating a positive trend. Fuzzies Shorties Fruities - Grape Ape Infused Pre-Roll 5-Pack (2.5g) remained stable at fourth place across the last two months. Notably, King Fuzzies Fruities - Honeydew Infused Pre-Roll (1.5g) entered the top five in August, ranking fifth after not being in the top ranks for the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
