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Oct-2024
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Overview
Market Insights Snapshot
Sublime Canna has shown a consistent presence in the California market, particularly in the Pre-Roll category. Despite not breaking into the top 20, the brand maintained a steady ranking, moving from 22nd in July 2024 to 26th by October 2024. This indicates a stable market position, albeit with slight fluctuations that could suggest either a competitive market environment or internal brand dynamics affecting their rank. The fact that they remained within the top 30 is a positive sign, suggesting that they have a solid customer base and are likely a recognized name among consumers in the state.
While Sublime Canna's rankings in California show some movement, it's important to note that they did not appear in the top 30 for any other state or province, indicating a more localized brand strength. This absence from other markets could be seen as a limitation in their geographic reach or market strategy. However, their ability to maintain a consistent rank in a competitive market like California demonstrates their potential for growth if they choose to expand their presence strategically into other regions. Understanding the dynamics in California could provide valuable insights for Sublime Canna as they consider future expansion opportunities.
Competitive Landscape
In the competitive landscape of the California pre-roll market, Sublime Canna has experienced fluctuations in its rankings, indicating a dynamic market presence. As of October 2024, Sublime Canna holds the 26th position, a slight decline from its 22nd rank in July 2024. This downward trend contrasts with the performance of competitors like Selfies, which consistently maintained a stable rank around the 23rd position, and Froot, which improved its rank from 37th in July to 27th by October. Despite these shifts, Sublime Canna's sales have shown a resilient upward trend from September to October, suggesting a potential recovery or strategic adjustments in their market approach. Meanwhile, Heavy Hitters experienced a notable decline, dropping out of the top 20 by September, which could present an opportunity for Sublime Canna to capture market share if they leverage strategic marketing and product differentiation effectively.
Notable Products
In October 2024, the top-performing product from Sublime Canna was Fuzzies Delights - Honeydew Infused Pre-Roll 5-Pack, which maintained its top rank from August despite a slight drop in sales to 2702. Blueberry Dream Infused Pre-Roll 5-Pack climbed to the second position, showing a consistent upward trend in sales over the months. Fuzzies Shorties Fruities - Grape Ape Infused Pre-Roll 5-Pack secured the third spot, maintaining its rank from September with a slight increase in sales. Fuzzies Delights Shorties - Watermelon Z Infused Pre-Roll dropped from the first place in September to fourth, indicating a notable decline in its performance. King Fuzzies Fruities - Honeydew Infused Pre-Roll remained steady at fifth, having entered the rankings in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
