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Aug-2024
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Overview
Market Insights Snapshot
Sugarbud has shown varied performance across categories and states, with significant movements in their rankings. In Oregon, the brand's presence in the Concentrates category has not been strong enough to break into the top 30, as evidenced by their rankings of 83 in May and 86 in August. However, their Flower category performance in Oregon has seen a positive trend, improving from rank 86 in May to an impressive 44 by August. This indicates a growing preference for Sugarbud's Flower products in the state, suggesting effective market penetration and consumer acceptance.
In the Pre-Roll category, Sugarbud's performance in Oregon has also been noteworthy. Starting at rank 49 in May, they improved their standing to 30 by August, demonstrating a consistent upward trajectory. This improvement highlights the brand's ability to capture market share in a competitive category. Notably, Sugarbud's sales figures in the Pre-Roll segment reflect this positive movement, with sales increasing from $50,919 in May to $114,285 in August. This trend underscores the brand's growing popularity and effectiveness in meeting consumer demand in Oregon.
Competitive Landscape
In the competitive landscape of the Oregon flower category, Sugarbud has demonstrated a notable upward trend in its ranking over the past few months. From May to August 2024, Sugarbud's rank improved significantly from 86th to 44th, indicating a positive shift in market presence and consumer preference. This is particularly impressive when compared to competitors like Tao Gardens, which fluctuated between ranks 27 and 43, and Verdant Leaf Farms, which saw a decline from 50th to 56th. Notably, Drewby Doobie / Epic Flower showed strong performance, peaking at 23rd in June but dropping to 49th by August. Meanwhile, High Tech maintained a strong position in the top 20 for most of the period but experienced a significant drop to 39th in August. Sugarbud's consistent improvement in rank suggests a growing consumer base and effective market strategies, positioning it as a rising competitor in the Oregon flower market.
Notable Products
In August 2024, Sour Diesel Pre-Roll (0.5g) emerged as the top-performing product for Sugarbud, achieving the number one rank with notable sales of 3266 units. Animal Face Pre-Roll (Half Gram) followed closely in the second position, maintaining a strong presence despite dropping from its top spot in July. Sour Diesel Pre-Roll (1g) secured the third rank, showing consistent performance over the months. Beach Wedding Pre-Roll (Half Gram) ranked fourth, continuing its upward trend since its introduction in June. Left Handed Luckies Pre-Roll 10-Pack (5g) rounded out the top five, marking its return to the rankings after a brief absence.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
