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Oct-2024
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Overview
Market Insights Snapshot
SUM Microdose has demonstrated notable performance in the Colorado market, particularly within the Capsules category. From July to October 2024, the brand maintained a strong presence, consistently ranking in the top four. They held steady at rank 4 in July and August, before climbing to rank 3 in September and maintaining that position in October. This upward movement suggests a strengthening foothold in the Capsules category, with sales peaking in September. However, it's important to note that while the sales figures in October slightly declined from September, they still reflect a robust performance.
In contrast, SUM Microdose's performance in the Tincture & Sublingual category in Colorado presents a different narrative. The brand started at rank 8 in July, improved slightly to rank 7 in August, but then dropped back to rank 8 in September. By October, SUM Microdose was no longer in the top 30 for this category, indicating a significant decline in market presence. Despite this, the sales figures in August showed a modest increase, but the sharp drop in October suggests challenges in maintaining consumer interest or market share in this category. This contrast between categories highlights the varying dynamics and competitive pressures SUM Microdose faces within the same state.
Competitive Landscape
In the competitive landscape of the Colorado capsules market, SUM Microdose has demonstrated a notable climb in rankings, moving from 4th place in July and August 2024 to 3rd place in September and October 2024. This upward trend signifies a positive shift in market positioning, despite the consistent dominance of Ripple (formerly Stillwater Brands) and Craft / Craft 710, which have maintained their 1st and 2nd ranks respectively throughout this period. SUM Microdose's advancement is particularly impressive given the static performance of Stratos, which remained in 4th place for July and August before improving to 4th in September and October. Meanwhile, 1906 dropped out of the top 20 after July, highlighting the competitive pressures within this category. This dynamic indicates a robust market presence for SUM Microdose, suggesting potential for further growth and increased consumer interest in their products.
Notable Products
In October 2024, the top-performing product from SUM Microdose was the Energy Sublingual 40-Pack (100mg) in the Tincture & Sublingual category, reclaiming the number one rank with sales of 304 units. The CBD/THC 5:2 Calm Fast Acting Sublingual Tablets 40-Pack (144mg CBD, 56mg THC) improved to second place, showing a steady increase in sales from September. The CBD:THC 30:1 Sublingual Relief Mint Tablets 40-Pack (600mg CBD, 20mg THC) dropped to third place after leading earlier in the year. The CBN/THC 2:1 Sleep Fast Acting Sublingual Tablets 40-Pack (40mg CBN, 20mg THC) maintained a consistent fourth position. Lastly, the CBD/THC 1:1 Focus Microdose Tablets 30-Pack (75mg CBD, 75mg THC) re-entered the top five, showing a slight sales increase from August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
