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Nov-2024
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Overview
Market Insights Snapshot
SUM Microdose has demonstrated a consistent performance in the Colorado market, particularly in the Capsules category. Over the past few months, the brand has maintained a stable ranking, holding the 3rd position from September through November 2024. This steadiness in ranking suggests a strong foothold in the market, despite a slight dip in sales from September to October, followed by a slight recovery in November. The brand's ability to maintain its rank amidst fluctuating sales figures indicates a loyal customer base or effective market strategies that have kept them competitive in the Capsules category.
In contrast, SUM Microdose's presence in the Tincture & Sublingual category in Colorado seems less robust. The brand was ranked 7th in August 2024 but did not appear in the top 30 in subsequent months, which could be seen as a potential area for improvement. This drop-off might suggest challenges in maintaining market share or increased competition within this category. The absence from the top 30 rankings post-August could indicate either a strategic withdrawal from this category or a need for a reassessment of their market approach to regain visibility and competitiveness in the Tincture & Sublingual space.
Competitive Landscape
In the competitive landscape of cannabis capsules in Colorado, SUM Microdose has shown resilience and consistency in its market position, maintaining a steady third-place rank from September to November 2024. This stability is notable given the fierce competition from brands like Craft / Craft 710, which consistently holds the second rank, and Ripple (formerly Stillwater Brands), which dominates the top position. Despite a dip in sales in October, SUM Microdose's ability to retain its rank suggests strong brand loyalty and effective market strategies. Meanwhile, Stratos experienced fluctuations, dropping out of the top 20 in October before recovering to fourth place in November, highlighting the competitive volatility in the market. These dynamics underscore SUM Microdose's solid footing amidst a rapidly evolving competitive environment, suggesting potential for growth if it can capitalize on its current momentum.
Notable Products
In November 2024, the top-performing product for SUM Microdose was Energy Sublingual 40-Pack (100mg) in the Tincture & Sublingual category, maintaining its number one rank from October with sales increasing to 293 units. The CBD:THC 30:1 Sublingual Relief Mint Tablets 40-Pack (600mg CBD, 20mg THC) in the Capsules category rose to the second position, showing a significant boost from its third-place rank in October with sales of 275 units. The CBD/THC 5:2 Calm Fast Acting Sublingual Tablets 40-Pack moved down to third place, despite consistent sales. The CBN/THC 2:1 Sleep Fast Acting Sublingual Tablets 40-Pack held steady in fourth place, with a notable increase in sales from 148 units in October to 228 units in November. New to the rankings, Energy Microdose Tablets 30-Pack entered the list at fifth place, indicating a strong market entry.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
