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Aug-2024
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Overview
Market Insights Snapshot
SUM Microdose has demonstrated remarkable stability in the Colorado market, particularly in the Capsules category. For four consecutive months, the brand has maintained its position at rank 4, indicating a strong and consistent demand. This steady performance is also reflected in their sales figures, which show a progressive increase from $19,821 in May to $28,809 in August. Such stability in ranking and sales growth suggests that SUM Microdose has successfully captured a loyal customer base in the Capsules category within Colorado.
In contrast, SUM Microdose's performance in the Tincture & Sublingual category within Colorado has been less consistent. The brand held the 8th position in May and June but slipped to 9th place in July and August. While the sales figures for this category have fluctuated slightly, they have not shown the same upward trend as the Capsules category. This indicates that while SUM Microdose remains a significant player, there is room for improvement and growth in the Tincture & Sublingual category to regain higher rankings and increase market share.
Competitive Landscape
In the competitive landscape of cannabis capsules in Colorado, SUM Microdose has consistently held the 4th rank from May to August 2024. This stability is noteworthy, especially when compared to the fluctuating ranks of competitors. For instance, 1906 experienced a decline from the top position in May and June to being absent from the top 20 in August. Meanwhile, Craft / Craft 710 maintained a strong presence, ascending to the top rank in July and August. Ripple (formerly Stillwater Brands) also showed a positive trend, moving from 3rd to 2nd place in August. Despite these shifts, SUM Microdose's consistent ranking suggests a stable customer base and steady sales performance, positioning it as a reliable choice in a competitive market. For more detailed insights and trends, consider exploring advanced data analytics to understand the nuances of market dynamics.
Notable Products
In August 2024, the top-performing product for SUM Microdose was CBD:THC 30:1 Sublingual Relief Mint Tablets 40-Pack, maintaining its first-place ranking from July with sales reaching 361 units. The CBN/THC 2:1 Sleep Fast Acting Sublingual Tablets 40-Pack climbed to the second position, showing a notable increase from fifth place in July, with sales of 228 units. CBD/THC 1:1 Focus Microdose Tablets 30-Pack secured the third spot, re-entering the rankings after not being listed in June and July. CBD:THC 1:1 Focus Fast Acting Sublingual Tablet Mints 40-Pack dropped to fourth place from its previous third rank in July, with sales of 189 units. Energy Microdose Tablets 30-Pack made its debut in the rankings at the fourth position with sales of 150 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
