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Jan-2025
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Overview
Market Insights Snapshot
Summa Cannabis has shown a mixed performance across categories and states, with notable movements in the Nevada market. In the Flower category, Summa Cannabis climbed the ranks from 15th in October 2024 to 13th by December 2024, indicating a positive trend. However, by January 2025, the brand experienced a significant drop to 23rd place, suggesting challenges in maintaining its upward momentum. This decline in ranking is mirrored by a decrease in sales figures during the same period, highlighting potential market dynamics or competitive pressures affecting the brand's performance in this category.
In contrast, the Pre-Roll category paints a different picture for Summa Cannabis in Nevada. The brand consistently lingered at the edge of the top 30 in the final quarter of 2024, peaking at 29th place in December. However, in January 2025, Summa Cannabis fell out of the top 30, ranking 37th. This drop could be a cause for concern, as it suggests a need for strategic adjustments to regain its position. Despite these fluctuations, the brand's ability to make it into the top 30 in December indicates potential for growth if the right measures are taken.
Competitive Landscape
In the competitive landscape of the Nevada flower category, Summa Cannabis has experienced notable fluctuations in its market position, which could impact its sales trajectory. From October 2024 to January 2025, Summa Cannabis saw a decline in rank from 15th to 23rd, indicating increased competition. This drop is significant when compared to competitors like Kynd Cannabis Company, which maintained a relatively stable position, only slightly dropping from 19th to 22nd. Meanwhile, Super Good showed a volatile pattern, moving from 20th to 24th, yet it managed to surpass Summa Cannabis in December 2024. The sales data suggests that while Summa Cannabis had a strong start, their sales decreased significantly by January 2025, possibly due to the competitive pressure and market dynamics. This trend highlights the importance for Summa Cannabis to strategize effectively to regain its competitive edge and stabilize its market share in the Nevada flower category.
Notable Products
In January 2025, the top-performing product for Summa Cannabis was the Head Hunter 21 Pre-Roll 2-Pack (1g), maintaining its position from the previous month as the number one seller. Grapes and Cream (1g) held steady in the second position, consistent with its December 2024 ranking. The Head Hunter 21 Pre-Roll (1g) made its debut in the rankings at the third spot, indicating a positive reception. The Head Hunter 21 (1g) entered at fourth place, showing promising sales figures. Notably, Grapes And Cream Pre-Roll 2-Pack (1g) dropped to fifth place from third in December, with sales figures reaching 596 units in January 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
