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Oct-2024
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Overview
Market Insights Snapshot
In the Nevada market, Summa Cannabis has shown notable progress in the Flower category. Starting from a rank of 20 in July 2024, the brand improved its position to 13 by October 2024. This upward trajectory is accompanied by a significant increase in sales, indicating a strong consumer preference for their Flower products. However, the Pre-Roll category tells a different story, with Summa Cannabis not making it into the top 30 in July but climbing to rank 28 by October. This movement suggests a growing acceptance and potential for further growth in this category, although they still have room for improvement compared to their performance in Flower.
The absence of Summa Cannabis from the top 30 brands in the Pre-Roll category in July highlights a challenging start, but their subsequent rise to rank 28 by October in Nevada is a positive sign of recovery. This improvement is indicative of strategic adjustments that might have been made to better align their products with market demands. While the Flower category shows a clear upward trend, the Pre-Roll category's performance, despite its initial lag, suggests potential for future growth if the brand continues to adapt and innovate. These movements across categories reflect Summa Cannabis's dynamic presence in the Nevada market, with varying degrees of success that could inform future strategies.
Competitive Landscape
In the competitive landscape of the Flower category in Nevada, Summa Cannabis has demonstrated a notable upward trajectory in rank and sales over the past few months. Starting from a rank of 20 in July 2024, Summa Cannabis improved to 13 by October 2024, showcasing a consistent climb in the rankings. This positive trend is mirrored in its sales performance, which saw a significant increase, particularly in October. In contrast, Green Life Productions and Grassroots experienced fluctuations in their rankings, with both brands dropping out of the top 20 at certain points. Meanwhile, Hustler's Ambition and Ghost Town Cannabis also showed strong performances, with Ghost Town Cannabis making a remarkable leap from 62 in July to 12 in October. These dynamics suggest that while Summa Cannabis is gaining momentum, it faces stiff competition from brands like Hustler's Ambition and Ghost Town Cannabis, which are also on upward trends.
Notable Products
In October 2024, Mother's Milk (14g) emerged as the top-performing product for Summa Cannabis, climbing from the third position in September to secure the first spot with notable sales of 1339 units. Sherbanger Pre-Roll 2-Pack (1g) entered the rankings directly at the second position, indicating strong consumer interest. Biscotti Sundae Pre-Roll 2-Pack (1g) followed closely, debuting at the third position in the Pre-Roll category. Grasshopper (3.5g) and Grapes and Cream Nuggets (14g) also made their mark, ranking fourth and fifth respectively. The shift in rankings from previous months highlights a dynamic change in consumer preferences, particularly favoring the Flower category's Mother's Milk.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
