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Nov-2024
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Overview
Market Insights Snapshot
Summa Cannabis has demonstrated notable upward momentum in the Nevada market, particularly within the Flower category. Over the past few months, the brand has climbed steadily in rankings, moving from the 22nd position in August 2024 to the 13th position by November 2024. This consistent improvement is mirrored by a significant increase in sales, with November's figures reaching $496,411. Such growth indicates a strong consumer demand and effective market strategies that have allowed Summa Cannabis to enhance its presence in the competitive Flower category.
In contrast, the Pre-Roll category presents a mixed performance for Summa Cannabis in Nevada. While the brand was not in the top 30 rankings in August and September 2024, it made a substantial leap to the 29th position by October and maintained this rank through November. Although the sales figures for Pre-Rolls did not exhibit the same robust growth as the Flower category, the brand's ability to break into the top 30 suggests potential for future expansion and development. This movement highlights areas where Summa Cannabis could focus on strengthening its market share and improving product offerings to further capitalize on consumer interest.
Competitive Landscape
In the competitive landscape of the Nevada flower category, Summa Cannabis has shown a notable upward trajectory in its rankings over the past few months. Starting from a rank of 22 in August 2024, Summa Cannabis has climbed to 13 by November 2024, indicating a consistent improvement in market presence. This positive trend is contrasted with brands like FloraVega / Welleaf, which experienced a drop from rank 8 to 14 in the same period, suggesting potential volatility in their market position. Meanwhile, Ghost Town Cannabis has maintained a stable position, ranking 12 in both October and November, which could indicate a steady consumer base. The rise of Summa Cannabis in rankings is further emphasized by its sales growth, which aligns with the brand's improved market standing, suggesting a successful strategy in capturing consumer interest and driving sales. As Summa Cannabis continues to ascend in rank, it positions itself as a formidable competitor against both established and emerging brands in the Nevada flower market.
Notable Products
In November 2024, Mule Fuel 3.5g emerged as the top-performing product for Summa Cannabis, maintaining its strong position from previous months and achieving sales of 1413 units. Jealousy 58 3.5g secured the second spot with notable sales figures, showing a robust entry into the rankings. Zoap 3.5g followed closely in third place, while Head Hunter 21 Pre-Roll 2-Pack 1g and Mother's Milk 3.5g rounded out the top five. Mule Fuel 3.5g, which ranked first in September and was unranked in October, regained its leading position, highlighting its consistent popularity. The rankings indicate a strong preference for flower products, with pre-rolls also making a significant impact in the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
