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Aug-2024
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Overview
Market Insights Snapshot
Summary Farms has shown a fluctuating performance across different categories and states, with notable movements in Oregon. In the Flower category, the brand's rankings experienced significant volatility. While Summary Farms was outside the top 30 brands from May to July 2024, it made a remarkable comeback in August 2024, securing the 28th position. This resurgence is indicative of a potential strategic shift or market adaptation that successfully captured consumer interest. However, the brand's absence from the top 30 for three consecutive months prior highlights the challenges and competition it faces in maintaining a stable market presence.
Despite the ups and downs in rankings, Summary Farms' sales figures reflect a noteworthy trend. For instance, in Oregon, the brand's sales dipped significantly in July 2024 but rebounded strongly in August 2024, reaching $263,818. This recovery suggests effective promotional efforts or product launches that resonated well with consumers. The brand's ability to bounce back after a period of decline is a positive sign, though the initial drop in rankings and sales underscores the need for ongoing market analysis and adaptive strategies to sustain growth and competitiveness in the dynamic cannabis market.
Competitive Landscape
In the Oregon flower category, Summary Farms experienced significant fluctuations in rank and sales over the past few months. Notably, Summary Farms dropped from 38th in May 2024 to 87th in July 2024, before rebounding to 28th in August 2024. This volatility contrasts with more consistent upward trends observed in competitors such as Oregrown, which improved from 68th in May to 24th in July, and Sticky Farms, which climbed from 72nd in May to 30th in August. Additionally, Bon Fire Farms and Quantum Oregon also showed notable improvements, reaching 29th and 27th respectively in August. These trends suggest that while Summary Farms has the potential for high sales, its market position is less stable compared to its competitors, indicating a need for strategic adjustments to maintain and improve its ranking in the competitive Oregon flower market.
Notable Products
In August 2024, the top-performing product for Summary Farms was Garanimals (1g) in the Flower category, which saw a significant rise to the first position with sales reaching 8422 units. Papaya (Bulk), also in the Flower category, secured the second spot, demonstrating a notable entry with 3571 units sold. Apple Fritter (1g) ranked third and had a strong debut with 3497 units sold. Papaya (1g) maintained a consistent performance, ranking fourth, though it dropped slightly from its previous ranks in June and July. Blueberry Banger #8 (Bulk) entered the top five for the first time, ranking fifth in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
