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Nov-2024
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Overview
Market Insights Snapshot
Summit (Canada) has shown a varied performance across different provinces and categories, with notable movements in the beverage category. In Alberta, the brand has maintained a consistent presence in the top 10 beverage brands, fluctuating between the 9th and 10th positions from August to November 2024. This stability indicates a strong foothold in the province, despite a slight dip in sales in September and October. Meanwhile, in British Columbia, Summit (Canada) experienced a more dynamic trajectory, dropping from 5th to 9th place by October, before climbing back to 7th in November. This fluctuation, along with a noticeable decrease in sales from August to October, suggests potential challenges in maintaining market share, but the rebound in November indicates a possible recovery or successful marketing strategies.
In the U.S. market, Summit (Canada) has a less prominent presence, particularly in Colorado and Michigan. In Colorado, the brand's performance in the flower category saw significant volatility, with rankings ranging from 56th to 93rd over the months, indicating inconsistent demand or competitive pressures. The concentrates category in Michigan presents a different story, where Summit (Canada) was not in the top 30 in August and October, but appeared in September and November, ranked 74th and 90th, respectively. This sporadic presence could highlight challenges in market penetration or distribution in the concentrates category. Conversely, the consistent ranking in Ontario within the beverage category, despite not breaking into the top 15, suggests a steady, albeit modest, market position.
Competitive Landscape
In the competitive landscape of the Beverage category in British Columbia, Summit (Canada) has experienced fluctuations in its rank over the past few months, indicating a dynamic market environment. In August 2024, Summit (Canada) held a strong position at rank 5 but saw a decline to rank 9 by October, before recovering slightly to rank 7 in November. This volatility contrasts with the steady performance of Mollo, which consistently maintained its position at rank 4, suggesting a stable consumer base and possibly more effective marketing strategies. Meanwhile, Ray's Lemonade showed a positive upward trend, improving from rank 11 in August to rank 8 by November, which could indicate increasing consumer interest or successful promotional efforts. Mary Jones also demonstrated a steady climb, moving from rank 7 in August to rank 5 in November, further intensifying the competition for Summit (Canada). These shifts highlight the importance for Summit (Canada) to adapt its strategies to maintain and improve its market position amidst strong competitors.
Notable Products
In November 2024, the top-performing product for Summit (Canada) was Iced Tea Lemonade (10mg THC, 355ml) in the Beverage category, maintaining its number one rank from previous months with sales of 6906 units. Peach Iced Tea (10mg THC, 355ml) held steady at the second position, showing consistent performance compared to October. Rocket Berry Sparkling Drink (10mg THC, 355ml) retained its third-place spot, despite a slight decline in sales figures. Crank Yanker (Bulk) in the Flower category made a notable appearance at rank four, improving from its previous absence in September and October rankings. Wild Cherry Lime Sparkling Beverage (10mg THC, 355ml) saw a slight drop to fifth place, continuing its gradual decline over the past few months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
