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Jan-2025
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Overview
Market Insights Snapshot
Summit (Canada) has shown a consistent performance in the Beverage category across multiple provinces. In Alberta, the brand maintained a steady rank of 9th place from November 2024 through January 2025, indicating a stable market presence. Similarly, in British Columbia, Summit (Canada) fluctuated slightly between 7th and 9th place but ultimately retained its 9th position by January 2025. This suggests a strong foothold in the beverage market within these provinces, despite a slight decrease in sales in January 2025 compared to the previous months. In Ontario, the brand showed some variability, ranking 21st in October and December 2024 but improving to 18th in November and 20th in January 2025. This movement indicates a potential for growth and an opportunity to capture more market share in Ontario's beverage sector.
In the United States, Summit (Canada) has had varied success across different categories. In Colorado, the brand made significant progress in the Flower category, climbing from 100th in October 2024 to 63rd by January 2025. This upward trend suggests an increasing acceptance and demand for their flower products. Conversely, in Michigan, Summit (Canada) faced challenges in the Concentrates category, where it did not rank within the top 30 in October and December 2024 but managed to secure the 93rd and 90th positions in November 2024 and January 2025, respectively. This indicates a struggle to establish a strong presence in Michigan's concentrates market, although the improvement by January 2025 could signify early signs of market penetration.
Competitive Landscape
In the competitive landscape of the beverage category in Alberta, Summit (Canada) has maintained a consistent presence, ranking 9th from November 2024 through January 2025. This stability in rank is noteworthy given the competitive pressure from brands like Deep Space, which consistently held the 8th position, and Sense & Purpose Beverages, which maintained the 7th spot throughout the same period. Despite not breaking into the top 8, Summit (Canada) demonstrated a significant upward trend in sales, particularly from November to December 2024, where sales surged, indicating a strong market response to their offerings. Meanwhile, competitors such as Solei and RIFF showed less dynamic sales growth, with Solei only improving its rank slightly in January 2025 and RIFF fluctuating between ranks 12 and 14. This suggests that Summit (Canada) is effectively capturing consumer interest and expanding its market share, positioning itself as a formidable player in the Alberta beverage market.
Notable Products
In January 2025, Summit (Canada) saw its Iced Tea Lemonade (10mg THC, 355ml) continue to dominate the sales charts, maintaining its number one rank for the fourth consecutive month, with sales figures reaching 7891 units. The Peach Iced Tea (10mg THC, 355ml) also held steady in the second position, although there was a noticeable drop in sales compared to December. Crank Yanker (Bulk) made a significant leap to third place, a notable improvement from its absence in the rankings in October and December. Dante's Inferno (Bulk) entered the rankings for the first time, securing the fourth position. Meanwhile, Wild Cherry Lime Sparkling Beverage (10mg THC, 355ml) slipped to fifth place, despite a consistent presence in the top five since October 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
