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Oct-2024
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Overview
Market Insights Snapshot
In the state of Arizona, Sunday Goods has shown varied performance across different cannabis categories. In the Flower category, they experienced a significant drop in ranking from July to August, falling from 4th to 20th place. However, they managed to recover somewhat in September, climbing back to 6th place, before settling at 11th in October. This fluctuation suggests a volatile market presence, yet their ability to regain a top 10 position in September indicates resilience. On the other hand, the Pre-Roll category tells a different story. Starting at 14th place in July, Sunday Goods fell out of the top 30 by August, and although they climbed back to 21st in September, they did not maintain a top 30 position in October, which highlights a challenge in maintaining consistent market traction in this category.
The sales figures for Sunday Goods reveal some interesting trends. While the Flower category saw a peak in sales in July, the subsequent months showed a decline, with a notable dip in August. This pattern reflects the brand's ranking fluctuations and suggests that external factors might have influenced their market performance. In contrast, the Pre-Roll category displayed a steep decline in rankings, aligning with a drop in sales from July to August, indicating a struggle to sustain consumer interest or competition from other brands. The absence of a ranking in October for Pre-Rolls could signify a need for strategic adjustments to regain market share. This data provides a glimpse into the competitive dynamics and challenges faced by Sunday Goods in Arizona, offering a foundation for further exploration into their market strategies and consumer engagement.
Competitive Landscape
In the competitive landscape of the Flower category in Arizona, Sunday Goods has experienced significant fluctuations in its ranking over the past few months, indicating a volatile market presence. After a strong start in July 2024 with a rank of 4, Sunday Goods saw a dramatic drop to rank 20 in August, before recovering to rank 6 in September and settling at rank 11 in October. This volatility contrasts with competitors like Connected Cannabis Co., which maintained a relatively stable position around the 9th to 13th ranks, and Alien Labs, which consistently hovered around the 9th rank. Meanwhile, Fade Co. also experienced a decline from rank 5 in August to rank 12 in October, similar to Sunday Goods' trajectory. Despite these fluctuations, Sunday Goods' sales figures suggest a strong recovery in September, though they dipped again in October, indicating potential challenges in maintaining consistent market share amidst fierce competition. This dynamic environment underscores the importance for Sunday Goods to leverage advanced market data to strategize effectively against competitors and stabilize its market position.
Notable Products
In October 2024, the top-performing product for Sunday Goods was Sour Leopard (3.5g), securing the number one rank with sales of 6160 units. Bangers and MAC #1 (3.5g) followed as the second best-seller, while Government Oasis (3.5g) dropped from second place in September to third in October. Ultra Sour Dubble Diesel (3.5g), which was the top product in September, fell to fourth place. G6 OG (3.5g) entered the top five for the first time, ranking fifth. These shifts indicate a dynamic change in consumer preferences, with Sour Leopard making a significant leap to the forefront.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
